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\u5e74\u9593\u3067\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306e\u666e\u53ca\u304c\u9032\u307f\u3001\u30e6\u30fc\u30b6\u30fc \u30d9\u30fc\u30b9\u306f\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3092\u8d85\u3048\u3066\u62e1\u5927\u3057\u307e\u3057\u305f\u3002Salesforce Research \u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d9\u30d3\u30fc \u30d6\u30fc\u30de\u30fc\u4e16\u4ee3\u3068\u305d\u308c\u4ee5\u4e0a\u306e\u5e74\u9f62\u5c64\u306e 51% \u304c\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u4f01\u696d\u3068\u4ea4\u6d41\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5272\u5408\u306f\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3 X \u3067\u306f 69% \u306b\u4e0a\u6607\u3057\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3 Z \u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3067\u306f 86% \u3067\u30d4\u30fc\u30af\u306b\u9054\u3057\u307e\u3059\u3002\u82e5\u3044\u4e16\u4ee3\u304c\u8cfc\u8cb7\u529b\u306b\u5f71\u97ff\u529b\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30d9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306f\u3055\u3089\u306b\u591a\u304f\u306e\u6a5f\u4f1a\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/EmQfEH3.png\" alt=\"\" \/><\/p>\n<p>\u3055\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30d9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u63d0\u6848\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306f\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u3067\u610f\u898b\u3092\u5171\u6709\u3057\u305f\u308a\u3001Twitter \u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u6c42\u3081\u305f\u308a\u3001LinkedIn \u3067\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u66f4\u65b0\u3057\u305f\u308a\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8981\u4ef6\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3042\u306a\u305f\u306e\u4ed5\u4e8b\u306f\u6ce8\u610f\u3092\u6255\u3046\u3053\u3068\u3067\u3059\u3002Google Alerts \u306a\u3069\u306e\u7121\u6599\u30c4\u30fc\u30eb\u3084\u3001\u3082\u3061\u308d\u3093\u5f53\u793e\u306e Sales Contact Management \u3084 Social Studio \u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u8a71\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u3088\u308a\u5e83\u7bc4\u306a\u5e02\u5834\u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u9069\u5207\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30d9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u624b\u9806\u306f\u4f55\u3067\u3057\u3087\u3046\u304b? \u7c21\u5358\u306a\u4f8b\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30a8\u30df\u30ea\u30fc\u306f\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb \u30b5\u30fc\u30d3\u30b9 \u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0 \u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f1a\u793e\u306e\u55b6\u696d\u90e8\u9577\u3092\u52d9\u3081\u3066\u3044\u307e\u3059\u3002\u5f7c\u5973\u306f\u3001\u4f01\u696d\u304c\u6025\u6fc0\u306a\u6210\u9577\u3084\u7e2e\u5c0f\u3001\u5408\u4f75\u3001\u7d71\u5408\u306a\u3069\u306e\u5927\u304d\u306a\u5909\u5316\u306e\u6642\u671f\u306b\u5f7c\u5973\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u95a2\u308f\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u5f7c\u5973\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u30c8\u30ea\u30ac\u30fc\u3068\u306a\u308b\u30d5\u30ec\u30fc\u30ba\u3092\u7d99\u7d9a\u7684\u306b\u691c\u7d22\u3059\u308b\u4e00\u9023\u306e\u65b9\u6cd5\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u30a8\u30df\u30ea\u30fc\u306f\u3001LinkedIn \u3067\u91cd\u8981\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u7d44\u7e54\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u3001\u65b0\u3057\u3044\u6c42\u4eba\u60c5\u5831\u3092\u8ffd\u8de1\u3057\u3001\u6700\u65b0\u306e\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u3092\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u696d\u754c\u306e\u30d6\u30ed\u30b0\u306b\u6d1e\u5bdf\u3092\u6295\u7a3f\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30df\u30ea\u30fc\u306f\u8ca9\u58f2\u6a5f\u4f1a\u3092\u8fc5\u901f\u306b\u7279\u5b9a\u3067\u304d\u308b\u53ef\u80fd\u6027\u3092\u5927\u5e45\u306b\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5f7c\u5973\u306f\u3059\u3067\u306b\u4f1a\u8a71\u306b\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3057\u3001\u4fa1\u5024\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u5927\u304d\u306a\u512a\u4f4d\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u691c\u7d22\u3092\u78ba\u7acb\u3057\u3001\u6700\u521d\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u3001\u591a\u5927\u306a\u6642\u9593\u306e\u6295\u8cc7\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u5f7c\u5973\u306f\u3059\u3050\u306b\u30bd\u30fc\u30b7\u30e3\u30eb \u30d9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u958b\u59cb\u3057\u3001\u5bb6\u65cf\u3068\u904e\u3054\u3059\u6642\u9593\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>Salesforce Quotable Podcast \u306e\u30b2\u30b9\u30c8\u3067\u3042\u308b Rich Stone \u6c0f\u306e\u898b\u89e3\u3092\u5f15\u7528\u3059\u308b\u3068\u3001\u300c\u307e\u305a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u5f37\u8abf\u3059\u308b\u8ca9\u58f2\u306e\u539f\u5247\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30d9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u3082\u540c\u69d8\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u4fa1\u5024\u3092\u6c42\u3081\u308b\u524d\u306b\u3001\u5e38\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u306e\u3067\u3059\u3002\u300d<\/p>\n<p><a href=\"https:\/\/ctt.ac\/U1edw\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/AURNHnJ.png\" alt=\"\" \/><\/a><\/p>\n<h2><a id=\"how-to-use-social-to-build-relationships-with-prospects-and-potential-customers\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a><strong>\u793e\u4f1a\u7684\u4ea4\u6d41\u3092\u6d3b\u7528\u3057\u3066\u6f5c\u5728\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u80b2\u3080<\/strong><\/h2>\n<p>\u6700\u9ad8\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306f\u4fdd\u8a3c\u3055\u308c\u307e\u305b\u3093\u3002\u8ca9\u58f2\u306e\u6210\u679c\u306f\u7406\u89e3\u3001\u305d\u3057\u3066\u3055\u3089\u306b\u96e3\u3057\u3044\u306e\u306f\u5171\u611f\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304c\u3001\u6709\u80fd\u306a\u8ca9\u58f2\u54e1\u304c\u63a5\u89e6\u3092\u59cb\u3081\u308b\u524d\u306b\u898b\u8fbc\u307f\u5ba2\u3092\u5fb9\u5e95\u7684\u306b\u8abf\u67fb\u3059\u308b\u7406\u7531\u3067\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u6642\u4ee3\u4ee5\u524d\u306f\u3001\u3053\u308c\u306f\u5927\u5909\u306a\u4f5c\u696d\u3067\u3057\u305f\u3002\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3001\u4f1a\u793e\u306e Web \u30b5\u30a4\u30c8\u3092\u719f\u8aad\u3057\u3001\u5e74\u6b21\u5831\u544a\u66f8\u3092\u5206\u6790\u3057\u3001\u696d\u754c Web \u30b5\u30a4\u30c8\u3067\u8a00\u53ca\u3092\u63a2\u3059\u3053\u3068\u3057\u304b\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3001\u8868\u9762\u3092\u306a\u305e\u3063\u305f\u7a0b\u5ea6\u306b\u3057\u304b\u53d6\u308a\u7d44\u3093\u3067\u3044\u306a\u3044\u3068\u611f\u3058\u3001\u6210\u529f\u3059\u308b\u58f2\u308a\u8fbc\u307f\u3092\u884c\u3046\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u898b\u8fbc\u307f\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u306e\u306b\u82e6\u52b4\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306b\u7cbe\u901a\u3057\u305f\u73fe\u4ee3\u306e\u30bb\u30fc\u30eb\u30b9 \u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306f\u3001\u3055\u3089\u306b\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6700\u5c0f\u9650\u306e\u52b4\u529b\u3067\u3001\u6b21\u306e\u3053\u3068\u3092\u767a\u898b\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u7d44\u7e54\u5185\u306e\u4e3b\u8981\u4eba\u7269<\/li>\n<li>\u5f7c\u3089\u3068\u9023\u7d61\u3092\u53d6\u3063\u3066\u3044\u308b\u65e2\u5b58\u306e\u3064\u306a\u304c\u308a<\/li>\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u958b\u767a<\/li>\n<li>\u898b\u8fbc\u307f\u5ba2\u3068\u305d\u306e\u9867\u5ba2\u57fa\u76e4\u3068\u306e\u95a2\u308f\u308a\u306e\u30ec\u30d9\u30eb<\/li>\n<li>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u82e6\u60c5<\/li>\n<\/ul>\n<p>\u3053\u306e\u77e5\u8b58\u3092\u8eab\u306b\u4ed8\u3051\u308c\u3070\u3001\u6d1e\u5bdf\u529b\u306b\u5bcc\u307f\u3001\u611f\u60c5\u306b\u8a34\u3048\u308b\u30bb\u30fc\u30eb\u30b9\u30c8\u30fc\u30af\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u306e\u304c\u304b\u306a\u308a\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u300c\u79c1\u3001\u79c1\u3001\u79c1\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3042\u306a\u305f\u3001\u3042\u306a\u305f\u3001\u3042\u306a\u305f\u300d\u3092\u4e2d\u5fc3\u306b\u5c55\u958b\u3059\u308b\u30bb\u30fc\u30eb\u30b9\u30c8\u30fc\u30af\u3067\u3059\u3002\u30bb\u30fc\u30eb\u30b9 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