{"id":4528,"date":"2024-04-29T00:52:31","date_gmt":"2024-04-28T16:52:31","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=4528"},"modified":"2024-04-29T00:56:47","modified_gmt":"2024-04-28T16:56:47","slug":"the-google-timeline-how-seo-sem-strategies-worked-hand-in-hand-a-retrospective","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ja\/seo\/google-\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3-seo-\u3068-e-\u30e1\u30fc\u30eb\u6226\u7565\u304c\u3069\u306e\u3088\u3046\u306b\u9023\u643a\/","title":{"rendered":"Google \u30bf\u30a4\u30e0\u30e9\u30a4\u30f3: SEO \u3068 SEM \u6226\u7565\u304c\u3069\u306e\u3088\u3046\u306b\u9023\u643a\u3057\u3066\u6a5f\u80fd\u3057\u305f\u304b (\u56de\u9867)"},"content":{"rendered":"<p>Google \u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u66f4\u306f\u3001SEO \u3068 SEM \u6226\u7565\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3057\u305f\u304b? \u3053\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3067\u306f\u3001\u4e3b\u8981\u306a\u66f4\u65b0\u3068\u3001\u305d\u308c\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>2000 \u5e74\u4ee5\u964d\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316 (SEO) \u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (SEM) \u306f\u540c\u3058\u9818\u57df\u306b\u5171\u5b58\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u6570\u306e\u5e83\u544a\u5f62\u5f0f\u3068\u591a\u69d8\u306a\u7d50\u679c\u30bf\u30a4\u30d7\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d50\u679c\u30da\u30fc\u30b8 (SERP) \u306b\u7d71\u5408\u3055\u308c\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u3067\u7af6\u4e89\u529b\u306e\u3042\u308b\u74b0\u5883\u304c\u5f62\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1J2Gxr1.png\" alt=\"\" \/><\/p>\n<p>\u7d71\u5408\u3055\u308c\u305f\u74b0\u5883\u5185\u3067\u3001SEM \u30c1\u30fc\u30e0\u3068 SEO \u30c1\u30fc\u30e0\u306f\u9023\u643a\u3057\u3001\u6d1e\u5bdf\u3092\u5171\u6709\u3057\u3001\u6b21\u306e\u3088\u3046\u306a\u6bb5\u968e\u7684\u306a\u5229\u70b9\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u304a\u4e92\u3044\u306b\u6700\u65b0\u60c5\u5831\u3092\u4f1d\u3048\u308b<\/strong> \u6025\u901f\u306b\u9032\u5316\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3068\u8fc5\u901f\u306a\u9069\u5fdc\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/li>\n<li>\u78ba\u4fdd\u3059\u308b <strong>\u7d71\u4e00\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8<\/strong> SERP\u3067\u3001 <strong>\u30b9\u30e0\u30fc\u30ba\u306a\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/strong> \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u3002<\/li>\n<li><strong>\u30d1\u30bf\u30fc\u30f3\u3001\u4e0d\u898f\u5247\u6027\u3001\u898b\u901a\u3057\u306e\u7279\u5b9a<\/strong> \u5358\u4e00\u30c1\u30fc\u30e0\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u5358\u72ec\u3067\u767a\u898b\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5927\u898f\u6a21\u306a\u30c1\u30fc\u30e0\u304c\u7d99\u7d9a\u7684\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3001 <strong>\u96c6\u5408\u77e5<\/strong> \u30d3\u30b8\u30cd\u30b9\u304c\u62e1\u5927\u3057\u3001\u8981\u4ef6\u306e\u7406\u89e3\u3068\u30d3\u30b8\u30cd\u30b9\u9700\u8981\u306e\u4e88\u6e2c\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>\u7d71\u5408\u3055\u308c\u305f\u30c1\u30fc\u30e0\u306f\u3001\u591a\u69d8\u306a\u5c02\u9580\u77e5\u8b58\u3092\u6d3b\u7528\u3057\u3066\u3001\u9023\u643a\u3059\u308b\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30c1\u30fc\u30e0\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u30da\u30fc\u30b8\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\/\u691c\u7d22\u8005\u306e\u610f\u56f3\u3001\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3001SEO \u304a\u3088\u3073 SEM \u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316\u306b\u95a2\u3059\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u6280\u8853\u7684\u306a\u89b3\u70b9\u304b\u3089\u5171\u540c\u3067\u8ca2\u732e\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><a id=\"content-messaging-use-holistic-team-insights-to-understand-optimize-for-search-intent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0: \u5305\u62ec\u7684\u306a\u30c1\u30fc\u30e0\u306e\u8a8d\u8b58\u3092\u6d3b\u7528\u3057\u3066\u691c\u7d22\u610f\u56f3\u3092\u7406\u89e3\u3057\u3001\u5f37\u5316\u3059\u308b<\/h2>\n<p>\u691c\u7d22\u610f\u56f3\u306f\u4e00\u822c\u7684\u306b 2 \u3064\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u4e3b\u8981\u306a category \u306f\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u3067\u3042\u308a\u3001\u691c\u7d22\u8005\u304c\u8cfc\u5165\u3092\u5e0c\u671b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002\u4e8c\u6b21\u7684\u306a category \u306f\u60c5\u5831\u3067\u3042\u308a\u3001\u691c\u7d22\u8005\u304c\u77e5\u8b58\u306e\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8868\u3057\u307e\u3059\u3002\u3069\u3061\u3089\u306e\u30b7\u30ca\u30ea\u30aa\u3082\u7570\u306a\u308b\u7d50\u679c\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u3001\u5404\u30c1\u30fc\u30e0\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u6574\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3057\u3001SERP \u8981\u7d20\u3092\u6700\u9069\u306b\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><a id=\"transactional-searcher-intent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u691c\u7d22\u8005\u306e\u610f\u56f3<\/h3>\n<p>\u300c\u7d50\u5a5a\u5f0f\u7528\u306e\u30cd\u30a4\u30d3\u30fc\u30d6\u30eb\u30fc\u306e\u30c9\u30ec\u30b9\u300d\u306e\u3088\u3046\u306a\u691c\u7d22\u30af\u30a8\u30ea\u306f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u305f\u6709\u6599\u30ea\u30b9\u30c8\u3068\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30ea\u30b9\u30c8\u3067\u30de\u30fc\u30af\u3055\u308c\u305f\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3 SERP \u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u5546\u54c1\u30ea\u30b9\u30c8\u5e83\u544a (PLA) \u306a\u3069\u306e\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306b\u3064\u306a\u304c\u308b\u5e83\u544a\u5f62\u5f0f\u3084\u3001\u5546\u54c1\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b category \u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3059\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30ea\u30f3\u30af\u304c\u542b\u307e\u308c\u307e\u3059\u3002SERP \u306b\u306f\u3001\u753b\u50cf\u3084 Google \u306e 3 \u30d1\u30c3\u30af\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u7d50\u679c\u306a\u3069\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30ea\u30c3\u30c1 \u30ea\u30b6\u30eb\u30c8\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/KuETXey.png\" alt=\"\" \/><\/p>\n<p><strong>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30af\u30a8\u30ea\u3068 SEO \u306e\u6226\u7565:<\/strong><\/p>\n<p>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3 \u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u52b9\u679c\u7684\u306a SEO \u6226\u7565\u306f\u3001\u8c4a\u5bcc\u306a SERP \u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u6b21\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7c21\u5358\u306b\u30ca\u30d3\u30b2\u30fc\u30c8\u3067\u304d\u3001\u76f4\u611f\u7684\u306b\u64cd\u4f5c\u3067\u304d\u308b\u5206\u985e\u3068\u3001\u5f37\u529b\u306a\u5185\u90e8\u30ea\u30f3\u30af \u30b7\u30b0\u30ca\u30eb\u3092\u5099\u3048\u305f\u3001\u30e6\u30fc\u30b6\u30fc \u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30e1\u30bf\u30c7\u30fc\u30bf\u3001\u3055\u307e\u3056\u307e\u306a\u88fd\u54c1\u30ea\u30b9\u30c8\u3001\u9b45\u529b\u7684\u306a\u30da\u30fc\u30b8\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u69cb\u6210\u3055\u308c\u308b\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30e6\u30fc\u30b6\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u63d0\u4f9b\u3059\u308b category \u307e\u305f\u306f\u88fd\u54c1\u30ea\u30b9\u30c8 \u30da\u30fc\u30b8\u3092\u542b\u3081\u307e\u3059\u3002<\/li>\n<li>\u88fd\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306b\u3001\u5305\u62ec\u7684\u306a\u88fd\u54c1\u8aac\u660e\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u3068\u30d5\u30a1\u30a4\u30eb\u540d\u304c\u4ed8\u3044\u305f\u753b\u50cf\u3001\u30a8\u30e9\u30fc\u306e\u306a\u3044\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3001\u304a\u3088\u3073\u95a2\u9023\u3059\u308b\u88fd\u54c1\u5c5e\u6027\u306e\u30ea\u30b9\u30c8\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li>Google \u30de\u30a4\u30d3\u30b8\u30cd\u30b9 \u30ea\u30b9\u30c8\u306e\u5b8c\u5168\u6027\u3092\u78ba\u8a8d\u3057\u3001\u8a73\u7d30\u306a\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30d7\u30c8\u3084\u30d3\u30c7\u30aa\u306e\u8aac\u660e\u306a\u3069\u3067\u30d3\u30c7\u30aa \u30ea\u30b9\u30c8\u3092\u5145\u5b9f\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30ea\u30c3\u30c1 \u30ea\u30b6\u30eb\u30c8\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><strong>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30af\u30a8\u30ea\u3068 SEM \u306e\u6226\u7565:<\/strong><\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u5c0f\u58f2\u696d\u5411\u3051 SEM \u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3067\u306f\u3001\u901a\u5e38\u3001\u6295\u8cc7\u53ce\u76ca\u7387 (ROI) \u304c\u512a\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3 \u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u5e83\u544a\u30b5\u30dd\u30fc\u30c8\u3092\u975e\u5e38\u306b\u512a\u5148\u3057\u3066\u3044\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\/\u30bf\u30fc\u30b2\u30c3\u30c8\u5165\u672d\u3068\u306f\u5225\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u8a55\u4fa1\u3057\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u306f\u6b21\u306e\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4e88\u60f3\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/li>\n<li>\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u5e83\u544a\u306e\u95a2\u9023\u6027<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f53\u9a13<\/li>\n<\/ul>\n<p>\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u9032\u3093\u3067\u30af\u30ea\u30c3\u30af\u3057\u3001\u80af\u5b9a\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 (\u3064\u307e\u308a\u3001\u691c\u7d22\u8005\u3068\u30af\u30a8\u30ea\u306e\u95a2\u9023\u6027) \u304c\u9ad8\u3051\u308c\u3070\u3001\u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u3082\u9ad8\u304f\u306a\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u30af\u30ea\u30c3\u30af\u5358\u4fa1 (CPC) \u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002SEO \u3067\u306f\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u95a2\u9023\u6027\u306f\u3001\u5143\u306e\u30af\u30a8\u30ea\u306b\u76f4\u63a5\u95a2\u9023\u3059\u308b\u6709\u76ca\u306a\u30aa\u30f3\u30b5\u30a4\u30c8 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u691c\u7d22\u30af\u30a8\u30ea\u3092\u5b9a\u671f\u7684\u306b\u76e3\u8996\u3057\u3001\u9664\u5916\u30af\u30a8\u30ea\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u306f\u3001SEM \u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u7121\u95a2\u4fc2\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5e83\u544a\u306b\u4e00\u81f4\u3059\u308b\u306e\u3092\u9632\u304e\u3001\u30b5\u30a4\u30c8\u306b\u5230\u9054\u3059\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u5411\u4e0a\u306b\u3088\u308a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u3088\u308a\u9ad8\u3044\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u78ba\u4fdd\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5165\u672d\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3\u3082\u56de\u907f\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30af\u30a8\u30ea\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5305\u62ec\u7684\u306a\u691c\u7d22\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/p>\n<p>\u691c\u7d22\u30c9\u30e1\u30a4\u30f3\u306e\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3068\u6709\u6599\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u53ef\u8996\u6027\u304c\u5411\u4e0a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3068\u3084\u308a\u53d6\u308a\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002\u7d71\u5408\u30c1\u30fc\u30e0\u306f\u3001\u3053\u308c\u3089\u306e SERP \u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a ROI \u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u76ee\u7684\u306b\u5408\u81f4\u3059\u308b\u624b\u6bb5\u306e\u7279\u5b9a\u3068\u306e\u9593\u3067\u9069\u5207\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5171\u6709\u30af\u30a8\u30ea\u8a55\u4fa1\u3068\u5305\u62ec\u7684\u3067\u7dcf\u5408\u7684\u306a\u691c\u7d22 ROI \u3092\u30c1\u30fc\u30e0\u9593\u3067\u307e\u3068\u3081\u3001\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u3061\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3082\u8ffd\u52a0\u306e\u6a5f\u4f1a\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><a id=\"informational-searcher-intent\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u60c5\u5831\u691c\u7d22\u8005\u306e\u610f\u56f3<\/h3>\n<p>\u60c5\u5831\u691c\u7d22\u30af\u30a8\u30ea\u306f\u3001\u691c\u7d22\u8005\u304c\u63d0\u8d77\u3057\u305f\u660e\u793a\u7684\u307e\u305f\u306f\u6697\u9ed9\u7684\u306a\u8cea\u554f\u306b\u5bfe\u3059\u308b\u56de\u7b54\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30af\u30a8\u30ea\u306e SERP \u306b\u306f\u901a\u5e38\u3001\u30af\u30a4\u30c3\u30af \u30a2\u30f3\u30b5\u30fc\u3084\u30d3\u30c7\u30aa \u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30cb\u30e5\u30fc\u30b9 \u30ab\u30eb\u30fc\u30bb\u30eb\u3001People Also Ask \u30ea\u30b9\u30c8\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30ea\u30f3\u30af\u306a\u3069\u3001\u76ee\u7acb\u3064\u30ea\u30c3\u30c1 \u30ea\u30b6\u30eb\u30c8\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u4e00\u90e8\u306e\u60c5\u5831\u691c\u7d22\u30af\u30a8\u30ea SERP \u306b\u306f\u6709\u6599\u30ea\u30b9\u30c8\u304c\u542b\u307e\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u300c\u30b9\u30ab\u30fc\u30d5\u306e\u7d50\u3073\u65b9\u300d\u3068\u3044\u3046\u30af\u30a8\u30ea\u306e\u4f8b\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a SERP \u8981\u7d20\u304c\u3044\u304f\u3064\u304b\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1SDSFwo.png\" alt=\"\" \/><\/p>\n<p><strong>\u60c5\u5831\u30af\u30a8\u30ea\u3068 SEO \u306e\u6226\u7565:<\/strong><\/p>\n<p>\u60c5\u5831\u30af\u30a8\u30ea\u306f\u3001SEO \u306b\u3068\u3063\u3066\u3001\u975e\u30d6\u30e9\u30f3\u30c9 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3057\u3001\u53ef\u8996\u6027\u3092\u9ad8\u3081\u3001\u6a29\u5a01\u3092\u78ba\u7acb\u3059\u308b\u6a5f\u4f1a\u3068\u306a\u308a\u307e\u3059\u3002\u696d\u754c\u306b\u3088\u3063\u3066\u306f\u3001\u60c5\u5831\u30af\u30a8\u30ea\u306b\u5bfe\u5fdc\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u4f01\u696d\u306e\u63d0\u4f9b\u5185\u5bb9\u306e\u91cd\u8981\u306a\u88dc\u8db3\u3068\u3057\u3066\u6a5f\u80fd\u3057\u305f\u308a\u3001\u4e3b\u8981\u306a\u88fd\u54c1\u306b\u306a\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5c0f\u58f2\u696d\u8005\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u5f37\u5316\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u7af6\u5408\u4ed6\u793e\u306e\u30da\u30fc\u30b8\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u5e83\u7bc4\u306a\u6587\u7ae0\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2 \u30ea\u30bd\u30fc\u30b9\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30cb\u30e5\u30fc\u30b9 \u30dd\u30fc\u30bf\u30eb\u3001\u975e\u55b6\u5229\u56e3\u4f53\u3001\u91d1\u878d\u30b5\u30fc\u30d3\u30b9 \u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3001\u6559\u80b2 Web \u30b5\u30a4\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u5fdc\u3057\u3001\u95a2\u9023\u6027\u3092\u78ba\u4fdd\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3 \u30af\u30a8\u30ea\u3068\u540c\u69d8\u306b\u3001\u60c5\u5831\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u5805\u7262\u306a SEO \u6226\u7565\u306f\u3001\u8c4a\u5bcc\u306a SERP \u6a5f\u80fd\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u914d\u7f6e\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u3001SEO \u306f\u6b21\u306e\u6226\u7565\u306e\u5b9f\u88c5\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5fb9\u5e95\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3068\u72b6\u6cc1\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u57fa\u672c\u7684\u306a\u8cea\u554f\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/li>\n<li>\u30b5\u30a4\u30c8\u306e\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u3066\u3001\u60c5\u5831\u30af\u30a8\u30ea\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u6700\u9069\u5316\u304c\u5fc5\u8981\u306a\u30da\u30fc\u30b8\u3092\u7279\u5b9a\u3057\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u304c\u5fc5\u8981\u306a\u30ae\u30e3\u30c3\u30d7\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li>\u5bfe\u8c61\u3068\u306a\u308b SERP \u6a5f\u80fd\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u69cb\u9020\u5316\u3057\u307e\u3059\u3002<\/li>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5c55\u958b\u3057\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u5316\u3092\u5bb9\u6613\u306b\u3057\u307e\u3059\u3002<\/li>\n<li>\u753b\u50cf\u3068\u30d3\u30c7\u30aa \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001SEO \u306e\u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u6e96\u62e0\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><strong>\u60c5\u5831\u691c\u7d22\u30af\u30a8\u30ea\u3068 SEM \u6226\u8853:<\/strong><\/p>\n<p>SEM \u6226\u7565\u306f\u3001\u9577\u5e74\u306b\u308f\u305f\u3063\u3066\u5927\u304d\u304f\u767a\u5c55\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u4ee5\u524d\u306f\u3001\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u306e\u6295\u8cc7\u53ce\u76ca\u7387\u304c\u6700\u3082\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3060\u3051\u304c\u91cd\u8996\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u73fe\u5728\u306f\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u65e9\u3044\u6bb5\u968e\u3067\u6f5c\u5728\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3042\u307e\u308a\u91cd\u8996\u3057\u306a\u3044\u691c\u7d22\u30af\u30a8\u30ea\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u5229\u7528\u3067\u304d\u308b\u3055\u307e\u3056\u307e\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3 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\u30c1\u30fc\u30e0\u304c\u4f5c\u6210\u3057\u305f\u30d6\u30ed\u30b0\u6295\u7a3f\u306a\u3069\u306e\u5305\u62ec\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8a98\u5c0e\u3059\u308b\u306e\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002SEM \u5185\u3067\u3053\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3001\u9078\u629e\u3057\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u306b\u4e00\u81f4\u3059\u308b\u7279\u5b9a\u306e\u30af\u30a8\u30ea\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u304b\u3001\u52d5\u7684\u691c\u7d22\u5e83\u544a (DSA) \u3092\u4f7f\u7528\u3057\u3066\u3001\u6307\u5b9a\u3055\u308c\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 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\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u958b\u59cb\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u3092\u76ee\u7684\u3068\u3057\u305f\u81ea\u52d5\u5165\u672d\u6226\u7565\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u591a\u3044\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u3088\u308a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f DSA \u30bf\u30fc\u30b2\u30c3\u30c8\u307e\u305f\u306f\u500b\u5225\u306e\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3092\u4f5c\u6210\u3057\u3001\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u91cd\u8996\u306e\u5165\u672d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a66\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u60c5\u5831\u30af\u30a8\u30ea\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5305\u62ec\u7684\u306a\u691c\u7d22\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/p>\n<p>\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u60c5\u5831\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b SEM \u652f\u51fa\u306e\u6b63\u5f53\u5316\u306f\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u6226\u7565\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001SEM \u306e\u6d1e\u5bdf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001SEO \u306f\u6709\u6599\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u3001\u60c5\u5831\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u9ad8\u3081\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u9818\u57df\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u76f8\u4e92\u306b\u6709\u76ca\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b\u95a2\u9023\u3059\u308b\u30b3\u30b9\u30c8\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u6b63\u5f53\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><a id=\"use-cases-technical-seo-technical-sem\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3: \u30c6\u30af\u30cb\u30ab\u30eb SEO + \u30c6\u30af\u30cb\u30ab\u30eb SEM<\/h2>\n<h3><a id=\"organic-merchant-center-programs\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30ca\u30c1\u30e5\u30e9\u30eb\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0<\/h3>\n<p>\u30d5\u30a3\u30fc\u30c9\u7ba1\u7406\u306f\u3001\u591a\u304f\u306e SEM \u30c1\u30fc\u30e0\u304c\u652f\u63f4\u3092\u63d0\u4f9b\u3059\u308b\u5c02\u9580\u5206\u91ce\u3067\u3059\u3002\u7279\u306b\u3001\u73fe\u5728\u3067\u306f\u975e\u30d6\u30e9\u30f3\u30c9\u306e Google \u6709\u6599\u691c\u7d22\u30af\u30ea\u30c3\u30af\u306e 89% \u304c\u30d5\u30a3\u30fc\u30c9\u99c6\u52d5\u578b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u304b\u3089\u767a\u751f\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u305d\u306e\u50be\u5411\u306f\u9855\u8457\u3067\u3059 (\u51fa\u5178: Merkle 2020 \u5e74\u7b2c 1 \u56db\u534a\u671f\u30c7\u30b8\u30bf\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ec\u30dd\u30fc\u30c8)\u3002\u6700\u8fd1\u307e\u3067\u3001SEO \u306e\u53d6\u308a\u7d44\u307f\u3067\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u4f5c\u696d\u304c\u30af\u30ed\u30fc\u30eb\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u4f5c\u6210\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5411\u3051\u3089\u308c\u3066\u3044\u305f\u305f\u3081\u3001\u3053\u306e\u5074\u9762\u306f\u305d\u308c\u307b\u3069\u512a\u5148\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002Google \u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30bf\u30d6\u306b\u7121\u511f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30ea\u30b9\u30c8\u3092\u5c0e\u5165\u3057\u305f\u3053\u3068\u3067\u3001\u4e21\u30c1\u30fc\u30e0\u306f\u6b21\u306e\u65b9\u6cd5\u3067\u9023\u643a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u304c Google Merchant Center \u6a19\u6e96\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li>\u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u53ce\u76ca\u3001\u305d\u306e\u4ed6\u306e\u95a2\u9023\u3059\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6307\u6a19\u3092\u7db2\u7f85\u3057\u305f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30ea\u30b9\u30c8\u306e\u30ec\u30dd\u30fc\u30c8 \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u958b\u767a\u3057\u307e\u3059\u3002<\/li>\n<li>\u30bf\u30a4\u30c8\u30eb\u306e\u66f4\u65b0\u3001\u753b\u50cf\u306e\u30c6\u30b9\u30c8\u3001\u8aac\u660e\u306e\u8abf\u6574\u3001Google \u88fd\u54c1\u5206\u985e\u306e\u5f37\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30d5\u30a3\u30fc\u30c9\u3092\u5171\u540c\u3067\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3><a id=\"crawling-and-navigation\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30af\u30ed\u30fc\u30ea\u30f3\u30b0\u3068\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>SEO \u306e\u89b3\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u30af\u30ed\u30fc\u30eb\u3068\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u30af\u30ed\u30fc\u30e9\u30fc\u306b\u3088\u308b\u30da\u30fc\u30b8\u691c\u51fa\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001SEM \u306e\u7d50\u679c\u306f\u3001\u5165\u672d\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30a8\u30ea\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u304a\u3051\u308b\u88fd\u54c1\u307e\u305f\u306f\u88fd\u54c1\u30b0\u30eb\u30fc\u30d7\u306e\u95a2\u9023\u6027\u3068\u4e88\u60f3\u3055\u308c\u308b\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3001\u304a\u3088\u3073\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5\u306e\u7406\u89e3\u306b\u3088\u3063\u3066\u3082\u5f71\u97ff\u3092\u53d7\u3051\u307e\u3059\u3002<\/p>\n<p>SEM \u30c7\u30fc\u30bf\u3068 SEO \u30c7\u30fc\u30bf\u3068\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5b64\u7acb\u3057\u305f\u5546\u54c1\u8868\u793a\u30da\u30fc\u30b8 (PDP) \u3084\u898b\u3064\u3051\u306b\u304f\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u30ab\u30c6\u30b4\u30ea\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002SEM \u3067\u306e\u8ca9\u58f2\u5b9f\u7e3e\u306e\u8d85\u904e\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u3053\u308c\u3089\u3092\u8fc5\u901f\u306b\u7279\u5b9a\u3057\u3001\u6700\u9069\u5316\u306b\u3088\u3063\u3066\u30b5\u30a4\u30c8\u5185\u304a\u3088\u3073\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><a id=\"sem-seo-and-the-user-experience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>SEM\u3001SEO\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/h3>\n<p>\u540c\u69d8\u306e\u5165\u672d\u306b\u76f4\u9762\u3057\u305f\u5834\u5408\u3001SEM \u30c1\u30fc\u30e0\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u30da\u30fc\u30b8 (SERP) \u3067\u3069\u306e\u500b\u5225\u306e\u88fd\u54c1\u304c\u76ee\u7acb\u3061\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f15\u304d\u4ed8\u3051\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u30d7\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30e3\u30cd\u30eb\u306e\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3067\u3042\u308b\u88fd\u54c1\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u8ca9\u58f2\u50be\u5411\u306f\u3001\u901a\u5e38\u3001\u88fd\u54c1\u7bc4\u56f2\u5168\u4f53\u306e\u5b63\u7bc0\u7684\u306a\u9700\u8981\u3092\u53cd\u6620\u3057\u307e\u3059\u3002SEM \u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u56fa\u6709\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u8abf\u3079\u3066\u3001SEM \u4ee5\u5916\u306e\u5168\u30b5\u30a4\u30c8\u8ca9\u58f2\u3068\u6bd4\u8f03\u3057\u3066\u3001SEM \u3067\u6700\u3082\u58f2\u308c\u3066\u3044\u308b\u88fd\u54c1\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c8\u30c3\u30d7 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u88fd\u54c1\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3068\u3001\u300ccategory \u30da\u30fc\u30b8\u3067\u76ee\u7acb\u3064\u3088\u3046\u306b\u512a\u5148\u3059\u3079\u304d\u88fd\u54c1\u306f\u3069\u308c\u304b\u300d\u3001\u300c\u3069\u306e\u88fd\u54c1\u306f\u3088\u308a\u76ee\u7acb\u3064\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u300d\u3001\u300c\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u591a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u52b9\u679c\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u304d\u306a\u3044\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u3069\u306e\u88fd\u54c1\u3092\u5272\u5f15\u3059\u3079\u304d\u304b\u300d\u306a\u3069\u306e\u3088\u308a\u5e83\u7bc4\u306a\u8cea\u554f\u306b\u5bfe\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002SEM \u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u9867\u5ba2\u30d9\u30fc\u30b9\u306b\u6700\u3082\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3082\u306e\u306b\u3064\u3044\u3066\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u5168\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u89b3\u70b9\u304b\u3089\u3001SEM \u30c1\u30fc\u30e0\u3068 SEO \u30c1\u30fc\u30e0\u306e\u3069\u3061\u3089\u306b\u3082\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3092\u3088\u308a\u9069\u5207\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u65b9\u6cd5\u3092\u983b\u7e41\u306b\u5c0b\u306d\u3089\u308c\u307e\u3059\u3002SEM \u306e\u5834\u5408\u3001\u3053\u308c\u3089\u306e\u30da\u30fc\u30b8\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u304c\u5c11\u306a\u3044\u304b\u3001\u6709\u6599\u5e83\u544a\u30b5\u30dd\u30fc\u30c8\u304c\u3042\u3063\u3066\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u826f\u304f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002SEO \u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u306f\u3001\u3053\u308c\u3089\u306f\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u30da\u30fc\u30b8\u3067\u30e9\u30f3\u30af\u4ed8\u3051\u306b\u82e6\u52b4\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4e21\u65b9\u306e\u30c1\u30fc\u30e0\u304c\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30b8\u30e3\u30fc\u30cb\u30fc\u3067\u3053\u308c\u3089\u306e\u30da\u30fc\u30b8\u3092\u3069\u306e\u3088\u3046\u306b\u767a\u898b\u3057\u3001\u64cd\u4f5c\u3059\u308b\u3053\u3068\u3092\u597d\u3080\u304b\u3092\u5171\u540c\u3067\u8a55\u4fa1\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3 \u30e1\u30cb\u30e5\u30fc\u3067\u30da\u30fc\u30b8\u3092\u5f37\u8abf\u8868\u793a\u3059\u308b\u3001\u95a2\u9023\u3059\u308b\u88fd\u54c1\u30da\u30fc\u30b8\u306b\u7d44\u307f\u8fbc\u3080\u3001\u30b5\u30a4\u30c8\u306e\u30d8\u30c3\u30c0\u30fc\u3068\u30d5\u30c3\u30bf\u30fc\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u30da\u30fc\u30b8\u3092\u7d39\u4ecb\u3059\u308b\u306a\u3069\u306e\u7c21\u5358\u306a\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u3068\u3001\u8a2a\u554f\u8005\u304c\u30da\u30fc\u30b8\u306b\u3069\u306e\u3088\u3046\u306b\u5230\u9054\u3057\u305f\u304b\u306b\u95a2\u4fc2\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><a id=\"using-seo-sem-to-create-a-seamless-user-experience\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>SEO \u3068 SEM \u3092\u6d3b\u7528\u3057\u3066\u7d71\u5408\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5b9f\u73fe<\/h2>\n<p>SEO \u307e\u305f\u306f SEM 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