{"id":3019,"date":"2024-03-24T22:29:12","date_gmt":"2024-03-24T14:29:12","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=3019"},"modified":"2024-03-24T22:32:20","modified_gmt":"2024-03-24T14:32:20","slug":"mastering-ab-testing-on-wordpress-with-google-opti","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ja\/advanced-seo\/google-opti\u3092\u4f7f\u7528\u3057\u3066wordpress\u3067\u306eab\u30c6\u30b9\u30c8\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b\/","title":{"rendered":"Google Optimize \u3092\u4f7f\u7528\u3057\u3066 WordPress \u3067\u306e A\/B \u30c6\u30b9\u30c8\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b"},"content":{"rendered":"<p>WordPress \u30b5\u30a4\u30c8\u3067\u306e A\/B \u30c6\u30b9\u30c8\u3092\u8a73\u3057\u304f\u8abf\u3079\u3066\u307f\u307e\u305b\u3093\u304b? Google Optimize \u306f Google \u306e\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u306e A\/B \u30c6\u30b9\u30c8\u306e\u958b\u59cb\u3092\u7c21\u7d20\u5316\u3057\u3001\u30c6\u30fc\u30de\u3084\u30d7\u30e9\u30b0\u30a4\u30f3\u5168\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u540c\u69d8\u306b\u7db2\u7f85\u3057\u307e\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306a\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306b\u306f\u5c11\u3057\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001Google \u306e\u65b0\u3057\u3044\u7121\u6599\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u5c0e\u5165\u306b\u3088\u308a\u30d7\u30ed\u30bb\u30b9\u306b\u9769\u547d\u304c\u8d77\u3053\u308a\u3001\u30b3\u30fc\u30c9\u4e0d\u8981\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001\u3053\u306e\u5408\u7406\u5316\u3055\u308c\u305f\u65b9\u6cd5\u3092\u8aac\u660e\u3059\u308b\u3053\u3068\u306b\u5c02\u5ff5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u521d\u671f\u8a2d\u5b9a\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e57\u308a\u8d8a\u3048\u308c\u3070\u3001\u305d\u306e\u5f8c\u306e A\/B \u30c6\u30b9\u30c8\u306e\u958b\u59cb\u306f\u8fc5\u901f\u304b\u3064\u7c21\u5358\u306a\u4f5c\u696d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><a id=\"the-essence-of-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u6700\u9069\u5316\u306e\u672c\u8cea<\/h2>\n<p>Google Optimize \u306f\u3001\u76f4\u611f\u7684\u3067\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3092\u901a\u3058\u3066 A\/B \u30c6\u30b9\u30c8 \u30d7\u30ed\u30bb\u30b9\u3092\u5408\u7406\u5316\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u5143\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u304c WordPress \u306e\u30d6\u30ed\u30c3\u30af \u30a8\u30c7\u30a3\u30bf\u30fc\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30da\u30fc\u30b8 \u30d3\u30eb\u30c0\u30fc\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u3066\u4f5c\u6210\u3055\u308c\u305f\u304b\u3069\u3046\u304b\u306b\u95a2\u4fc2\u306a\u304f\u3001Google Optimize \u306e\u30d3\u30b8\u30e5\u30a2\u30eb \u30a8\u30c7\u30a3\u30bf\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u591a\u6570\u306e\u30c6\u30b9\u30c8\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u5408\u308f\u305b\u3066\u30c7\u30b6\u30a4\u30f3\u3092\u5e83\u7bc4\u56f2\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306b\u7d9a\u3044\u3066\u3001Google Optimize \u304c\u62c5\u5f53\u3057\u3001\u4e8b\u524d\u5b9a\u7fa9\u3055\u308c\u305f\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3092\u3055\u307e\u3056\u307e\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5206\u6563\u3057\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u7279\u5b9a\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f Google \u5206\u6790\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u5404\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u8a55\u4fa1\u3082\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><a id=\"implementing-google-optimize-on-wordpress\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>WordPress \u3067\u306e Google \u6700\u9069\u5316\u306e\u5b9f\u88c5<\/h2>\n<p>WordPress \u5185\u3067 Google Optimize \u3092\u5229\u7528\u3059\u308b\u306b\u306f\u30012 \u3064\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>Google Optimize \u3068 WordPress \u306e\u7d71\u5408<\/strong>: 1 \u56de\u9650\u308a\u306e\u624b\u9806\u3002<\/li>\n<li><strong>Google Optimize \u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u4f7f\u7528\u3057\u305f A\/B \u30c6\u30b9\u30c8\u306e\u4f5c\u6210<\/strong>: \u5404\u30c6\u30b9\u30c8\u306e\u53cd\u5fa9\u30d7\u30ed\u30bb\u30b9\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u306f\u3001\u4e21\u65b9\u306e\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066 2 \u3064\u306b\u5206\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><a id=\"connecting-google-optimize-with-wordpress\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google Optimize \u3068 WordPress \u306e\u63a5\u7d9a<\/h2>\n<p>Google Optimize \u3092 WordPress \u30b5\u30a4\u30c8\u3068\u7d71\u5408\u3059\u308b\u306b\u306f\u3001\u6b21\u306e 2 \u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u516c\u5f0f\u30b5\u30a4\u30c8\u30ad\u30c3\u30c8\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u63a1\u7528<\/strong>: 2019 \u5e74\u672b\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f Google \u306e WordPress \u7528\u30b5\u30a4\u30c8 \u30ad\u30c3\u30c8 \u30d7\u30e9\u30b0\u30a4\u30f3\u306f\u3001(Analytics \u3084 Search Console \u306a\u3069\u306e\u4ed6\u306e Google \u30e6\u30fc\u30c6\u30a3\u30ea\u30c6\u30a3\u3068\u540c\u69d8\u306b) Google Optimize \u3078\u306e\u30b5\u30a4\u30c8\u306e\u63a5\u7d9a\u3092\u7c21\u7d20\u5316\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30fc\u30c9\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u624b\u52d5\u3067\u7d44\u307f\u8fbc\u3080<\/strong>.<\/li>\n<\/ol>\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001Site Kit \u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5f37\u8abf\u3057\u3001\u305d\u306e\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u52b9\u7387\u6027\u304c\u4eca\u5e74\u4ee5\u964d\u306e\u4e3b\u8981\u306a\u65b9\u6cd5\u3067\u3042\u308b\u3053\u3068\u3092\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Site Kit \u30d7\u30e9\u30b0\u30a4\u30f3\u306f\u3001\u30b5\u30a4\u30c8\u306e\u30d5\u30ed\u30f3\u30c8\u30a8\u30f3\u30c9\u304c Google \u306e\u6700\u9069\u5316\u3068\u5206\u6790\u306b\u4e0d\u53ef\u6b20\u306a\u30b9\u30af\u30ea\u30d7\u30c8\u4ee5\u5916\u306e\u8ffd\u52a0\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u5f71\u97ff\u3092\u53d7\u3051\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u3001\u6700\u9069\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u8ffd\u52a0\u30b3\u30b9\u30c8\u306a\u3057\u3067 Google \u30b5\u30fc\u30d3\u30b9\u306b\u9078\u629e\u7684\u306b\u63a5\u7d9a\u3067\u304d\u308b\u67d4\u8edf\u6027\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 Google \u304b\u3089\u76f4\u63a5\u8abf\u9054\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u4fe1\u983c\u6027\u3068\u54c1\u8cea\u306f\u4fdd\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5408\u7406\u5316\u3055\u308c\u305f\u30d7\u30e9\u30b0\u30a4\u30f3\u30d9\u30fc\u30b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5f93\u6765\u306e\u624b\u52d5\u306b\u3088\u308b\u30b3\u30fc\u30c9\u633f\u5165\u65b9\u6cd5\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308a\u3001\u624b\u9593\u306e\u304b\u304b\u3089\u306a\u3044\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<h3><a id=\"initiating-setup-with-google-site-kit\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u30b5\u30a4\u30c8\u30ad\u30c3\u30c8\u306b\u3088\u308b\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306e\u958b\u59cb<\/h3>\n<p>\u307e\u305a\u3001WordPress.org \u304b\u3089\u7121\u6599\u306e Site Kit \u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3057\u307e\u3059\u3002\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u5f8c\u3001\u6b21\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002 <strong>\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306e\u958b\u59cb<\/strong> \u30d7\u30ed\u30f3\u30d7\u30c8 (\u307e\u305f\u306f\u3001 <strong>\u30b5\u30a4\u30c8\u30ad\u30c3\u30c8<\/strong> \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9 \u30bf\u30d6)\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u30b5\u30a4\u30c8\u3092 Google \u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ea\u30f3\u30af\u3057\u3001Google Search Console \u3092\u8a2d\u5b9a\u3059\u308b\u624b\u9806\u3092\u6848\u5185\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u624b\u9806\u3067\u306f\u3001WordPress \u30b5\u30a4\u30c8\u3067\u306e A\/B \u30c6\u30b9\u30c8\u7528\u306b Google Optimize \u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u3001\u3088\u308a\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u52b9\u7387\u7684\u306a\u7d4c\u8def\u3092\u5c0e\u5165\u3057\u3001\u5f93\u6765\u624b\u52d5\u3067\u306e\u30b3\u30fc\u30c9\u7d71\u5408\u306b\u4f34\u3046\u8907\u96d1\u3055\u3092\u56de\u907f\u3057\u307e\u3059\u3002<\/p>\n<h3><a id=\"step-1-launching-with-google-site-kit-plugin\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d7 1: Google \u30b5\u30a4\u30c8 \u30ad\u30c3\u30c8 \u30d7\u30e9\u30b0\u30a4\u30f3\u306b\u3088\u308b\u8d77\u52d5<\/h3>\n<p>WordPress.org \u3067\u7121\u6599\u3067\u5165\u624b\u3067\u304d\u308b Google Site Kit \u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u958b\u59cb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3059\u308b\u3068\u3001 <strong>\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306e\u958b\u59cb<\/strong> \u30d7\u30ed\u30f3\u30d7\u30c8\u304c\u8868\u793a\u3055\u308c\u307e\u3059:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0yemuwv.png\" alt=\"\" \/><\/p>\n<p><em>\u3053\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u304f\u3066\u3082\u5fc3\u914d\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a2\u30af\u30bb\u30b9\u306f\u5f15\u304d\u7d9a\u304d\u53ef\u80fd\u3067\u3059\u3002 <strong>\u30b5\u30a4\u30c8\u30ad\u30c3\u30c8<\/strong> WordPress \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5185\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3002<\/em><\/p>\n<p>\u3053\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001Google \u30b5\u30a4\u30c8 \u30ad\u30c3\u30c8\u306e Web \u30da\u30fc\u30b8\u306b\u79fb\u52d5\u3057\u3001\u30b5\u30a4\u30c8\u3092 Google \u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ea\u30f3\u30af\u3057\u3001Google \u691c\u7d22\u30b3\u30f3\u30bd\u30fc\u30eb\u3092\u521d\u671f\u5316\u3057\u307e\u3059 (\u307e\u3060\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408)\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Gz5VYPK.png\" alt=\"\" \/><\/p>\n<p>\u4e00\u9023\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u306b\u5f93\u3063\u3066\u3001Google \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u9078\u629e\/\u30b5\u30a4\u30f3\u30a4\u30f3\u3057\u3001\u5fc5\u8981\u306a\u6a29\u9650\u3092\u4ed8\u4e0e\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u6848\u5185\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5f8c\u3001Search Console \u306e\u8a2d\u5b9a\u304c\u307e\u3060\u5b8c\u4e86\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0pTiUnF.png\" alt=\"\" \/><\/p>\n<p>\u77ed\u3044\u8a8d\u8a3c\u30b7\u30fc\u30b1\u30f3\u30b9\u304c\u7d9a\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u5074\u3067\u6570\u56de\u30af\u30ea\u30c3\u30af\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5b8c\u4e86\u3059\u308b\u3068\u3001WordPress \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u623b\u308b\u3088\u3046\u901a\u77e5\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3><a id=\"step-2-integrating-with-google-analytics\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d7 2: Google Analytics \u3068\u306e\u7d71\u5408<\/h3>\n<p>Google Optimize \u306f\u904b\u7528\u80fd\u529b\u3092 Google Analytics \u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u305f\u3081\u3001Google Analytics \u3078\u306e\u63a5\u7d9a\u304c\u6b21\u306e\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6848\u5185\u3059\u308b <strong>\u30b5\u30a4\u30c8\u30ad\u30c3\u30c8 \u2192 \u8a2d\u5b9a \u2192 \u4ed6\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u63a5\u7d9a<\/strong> WordPress \u30b3\u30f3\u30c8\u30ed\u30fc\u30eb \u30d1\u30cd\u30eb\u5185\u3067\u3001 <strong>\u5206\u6790\u3092\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3059\u308b<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/p2Shm68.png\" alt=\"\" \/><\/p>\n<p>\u3082\u3046\u4e00\u5ea6\u8a8d\u8a3c\u306e\u6e96\u5099\u3092\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30af\u30ea\u30c3\u30af\u306e\u56de\u6570\u306f\u591a\u3044\u3067\u3059\u304c\u3001\u624b\u52d5\u3067\u30b3\u30fc\u30c9\u3092\u8abf\u6574\u3059\u308b\u8907\u96d1\u3055\u306b\u6bd4\u3079\u308c\u3070\u3001\u305d\u308c\u307b\u3069\u5927\u304d\u306a\u8ca0\u62c5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30af\u30ea\u30c3\u30af\u306b\u3088\u308b\u4e8b\u5f8c\u8a8d\u8a3c <strong>\u8a31\u53ef\u3059\u308b<\/strong>\u3001WordPress \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u623b\u308b\u6e96\u5099\u304c\u6574\u3044\u307e\u3057\u305f\u3002Google Analytics \u3092\u521d\u3081\u3066\u3054\u5229\u7528\u3067\u3059\u304b? \u65b0\u3057\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\u307e\u305f\u306f\u4f5c\u6210\u3059\u308b\u3088\u3046\u306b\u6c42\u3081\u3089\u308c\u307e\u3059\u3002Google Analytics \u304c\u4ee5\u524d\u306b\u5225\u306e\u65b9\u6cd5\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\u306f\u3053\u308c\u3092\u8a8d\u8b58\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Pib1NbE.png\" alt=\"\" \/><\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001Google Analytics \u304c\u5b8c\u5168\u306b\u7d71\u5408\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3><a id=\"step-3-crafting-a-google-optimize-container\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d7 3: Google \u6700\u9069\u5316\u30b3\u30f3\u30c6\u30ca\u306e\u4f5c\u6210<\/h3>\n<p>WordPress \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u4f5c\u696d\u3092\u7d42\u4e86\u3059\u308b\u524d\u306b\u3001Google Optimize \u306e Web \u30b5\u30a4\u30c8\u306b\u5c11\u3057\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3001\u300c\u30b3\u30f3\u30c6\u30ca\u30fc\u300d\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30ca\u30fc\u3068\u306f\u3001\u57fa\u672c\u7684\u306b\u3001Web \u30b5\u30a4\u30c8\u306e A\/B \u30c6\u30b9\u30c8\u4f5c\u696d\u5c02\u7528\u306e\u30b9\u30da\u30fc\u30b9\u3067\u3059\u3002<\/p>\n<p>Google Optimize \u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001Google \u8a8d\u8a3c\u60c5\u5831\u3092\u4f7f\u7528\u3057\u3066\u30ed\u30b0\u30a4\u30f3\u3057\u307e\u3059\u3002<\/p>\n<p>\u9078\u629e\u3057\u3066\u958b\u59cb\u3057\u307e\u3059 <strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/AUFq4s6.png\" alt=\"\" \/><\/p>\n<p>\u6b21\u306e\u30d5\u30a9\u30fc\u30e0\u306b\u8a73\u7d30\u3092\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u3068\u5fc5\u8981\u306a\u6761\u4ef6\u3078\u306e\u540c\u610f\u3092\u5fc5\u8981\u3068\u3059\u308b\u7c21\u5358\u306a\u4f5c\u696d\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/J1LvESv.png\" alt=\"\" \/><\/p>\n<p>\u3053\u308c\u306b\u7d9a\u3044\u3066\u3001\u7406\u60f3\u7684\u306b\u306f\u30b5\u30a4\u30c8\u306e URL \u307e\u305f\u306f\u5225\u306e\u8a18\u61b6\u306b\u6b8b\u308b\u8b58\u5225\u5b50\u3092\u53cd\u6620\u3057\u305f\u30b3\u30f3\u30c6\u30ca\u30fc\u540d\u3092\u6307\u5b9a\u3059\u308b\u3088\u3046\u306b\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/UjLpFkd.png\" alt=\"\" \/><\/p>\n<p>\u9078\u629e\u3059\u308b <strong>\u4f5c\u6210\u3059\u308b<\/strong> \u6700\u7d42\u7684\u306b\u5b8c\u4e86\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001GTM-XXXXXXX \u3068\u3057\u3066\u8868\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30ca ID \u304c\u516c\u958b\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WE2UCwl.png\" alt=\"\" \/><\/p>\n<p>\u3053\u306e ID \u306f\u53b3\u91cd\u306b\u4fdd\u7ba1\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u306e\u5f79\u5272\u306f\u3001\u4f5c\u696d\u3092\u9032\u3081\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><a id=\"step-4-integrating-with-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d7 4: Google Optimize \u3068\u306e\u7d71\u5408<\/h3>\n<p>\u7d71\u5408\u30d7\u30ed\u30bb\u30b9\u3092\u7d42\u4e86\u3059\u308b\u306b\u306f\u3001\u306b\u623b\u308a\u307e\u3059\u3002 <strong>\u30b5\u30a4\u30c8\u30ad\u30c3\u30c8 \u2192 \u8a2d\u5b9a \u2192 \u4ed6\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u63a5\u7d9a<\/strong> WordPress \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5185\u3067\u3001 <strong>\u6700\u9069\u5316\u306e\u8a2d\u5b9a<\/strong> \u30aa\u30d7\u30b7\u30e7\u30f3\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/82AFOl6.png\" alt=\"\" \/><\/p>\n<p>\u6b21\u306b\u3001\u5148\u307b\u3069\u53d6\u5f97\u3057\u305f\u30b3\u30f3\u30c6\u30ca ID \u3092\u6307\u5b9a\u3055\u308c\u305f\u30d5\u30a3\u30fc\u30eb\u30c9\u306b\u5165\u529b\u3057\u3001\u30d2\u30c3\u30c8\u3057\u307e\u3059\u3002 <strong>\u6700\u9069\u5316\u306e\u8a2d\u5b9a<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ik7vcH3.png\" alt=\"\" \/><\/p>\n<p>\u3053\u308c\u3067\u3001\u30b3\u30fc\u30c9\u3092 1 \u884c\u3082\u5909\u66f4\u305b\u305a\u306b\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u304c\u5b8c\u4e86\u3057\u307e\u3059\u3002<\/p>\n<h2><a id=\"initiating-ab-tests-with-google-optimize\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google Optimize \u306b\u3088\u308b A\/B \u30c6\u30b9\u30c8\u306e\u958b\u59cb<\/h2>\n<p>Google Optimize \u3092 WordPress \u30b5\u30a4\u30c8\u306b\u30ea\u30f3\u30af\u3059\u308b\u3068\u3001A\/B \u30c6\u30b9\u30c8\u3092\u958b\u59cb\u3059\u308b\u305f\u3081\u306e\u9053\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30c6\u30b9\u30c8\u306f Google Optimize \u30b5\u30a4\u30c8\u3067\u76f4\u63a5\u4f5c\u6210\u3055\u308c\u3001\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f WordPress \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u305d\u306e\u307e\u307e\u6b8b\u308a\u307e\u3059\u3002<\/p>\n<p>\u6700\u521d\u306e A\/B \u30c6\u30b9\u30c8\u306e\u4f5c\u6210\u306b\u79fb\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><a id=\"starting-with-a-new%E2%80%9C-experience%E2%80%9D\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u65b0\u3057\u3044\u300c\u4f53\u9a13\u300d\u304b\u3089\u59cb\u3081\u308b<\/h3>\n<p>Google Optimize \u306e\u7528\u8a9e\u3067\u306f\u3001A\/B \u30c6\u30b9\u30c8\u306f\u300c\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002 Google Optimize \u30b3\u30f3\u30c6\u30ca\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u6700\u521d\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u958b\u59cb\u3057\u307e\u3059\u3002 <strong>\u3055\u3042\u884c\u3053\u3046<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fyJZXl1.png\" alt=\"\" \/><\/p>\n<p>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u8868\u793a\u3055\u308c\u3001\u3053\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u540d\u524d\u3092\u4ed8\u3051\u3001\u30d9\u30fc\u30b9 \u30da\u30fc\u30b8 (\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb) \u306e URL \u3092\u6307\u5b9a\u3059\u308b\u3088\u3046\u6c42\u3081\u3089\u308c\u307e\u3059\u3002 <em>\u3053\u306e\u30da\u30fc\u30b8\u304c WordPress \u30b5\u30a4\u30c8\u306b\u307e\u3060\u5b58\u5728\u3057\u306a\u3044\u5834\u5408\u306f\u3001\u4e8b\u524d\u306b\u78ba\u7acb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/em><\/p>\n<p>\u901a\u5e38\u306f\u3001 <strong>A\/B \u30c6\u30b9\u30c8<\/strong>\u305f\u3060\u3057\u3001Google Optimize \u306f\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/T40qG0O.png\" alt=\"\" \/><\/p>\n<p>\u30d7\u30ec\u30b9 <strong>\u4f5c\u6210\u3059\u308b<\/strong> \u7d9a\u884c\u3057\u307e\u3059\u3002<\/p>\n<h3><a id=\"crafting-your-test-variants\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30c6\u30b9\u30c8\u306e\u30d0\u30ea\u30a2\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u3053\u308c\u3067\u3001Google \u6700\u9069\u5316\u30a8\u30c7\u30a3\u30bf\u30fc\u5185\u3067\u30c6\u30b9\u30c8 \u30d0\u30ea\u30a2\u30f3\u30c8\u3092\u8a2d\u8a08\u3059\u308b\u6e96\u5099\u304c\u6574\u3044\u307e\u3057\u305f\u3002\u30af\u30ea\u30c3\u30af\u3057\u3066\u958b\u59cb\u3057\u307e\u3059 <strong>\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0<\/strong> \u30c6\u30b9\u30c8\u4e2d\u306b\u601d\u3044\u51fa\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u540d\u524d\u3092\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/bh8IhV0.png\" alt=\"\" \/><\/p>\n<p>Google Optimize \u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3059\u3079\u3066\u306e\u30d0\u30ea\u30a2\u30f3\u30c8\u9593\u3067\u5747\u7b49\u306b\u5206\u6563\u3057\u307e\u3059\u304c\u3001\u3053\u306e\u300c\u91cd\u307f\u300d\u306f\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30d0\u30ea\u30a2\u30f3\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u5fae\u8abf\u6574\u3059\u308b\u306b\u306f\u3001 <strong>\u7de8\u96c6<\/strong> \u30dc\u30bf\u30f3\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/CsRMjuO.png\" alt=\"\" \/><\/p>\n<p>\u521d\u3081\u3066\u306e\u65b9\u306f\u3001Google Optimize \u306e Chrome \u62e1\u5f35\u6a5f\u80fd\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u3088\u3046\u306b\u6c42\u3081\u3089\u308c\u3001\u7de8\u96c6\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u3001 \u3092\u62bc\u3057\u307e\u3059 <strong>\u7de8\u96c6<\/strong> \u3082\u3046\u4e00\u5ea6\u524d\u9032\u3059\u308b\u305f\u3081\u306b\u3002<\/p>\n<p>Google Optimize \u304c\u63d0\u4f9b\u3059\u308b\u8ffd\u52a0\u30c4\u30fc\u30eb\u3068\u3068\u3082\u306b\u3001\u30da\u30fc\u30b8\u306e\u30e9\u30a4\u30d6 \u30d7\u30ec\u30d3\u30e5\u30fc\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u8981\u7d20\u3092\u5909\u66f4\u3059\u308b\u306b\u306f\u3001\u305d\u306e\u8981\u7d20\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30dc\u30bf\u30f3\u3092\u7de8\u96c6\u3059\u308b\u306b\u306f\u3001\u30dc\u30bf\u30f3\u3092\u9078\u629e\u3057\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3057\u3066\u30b9\u30bf\u30a4\u30eb\u3084\u914d\u7f6e\u3092\u5909\u66f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u8981\u7d20\u5185\u306e\u30c6\u30ad\u30b9\u30c8\u3092\u5909\u66f4\u3057\u305f\u3044\u5834\u5408\u306f\u3001 <strong>\u8981\u7d20\u306e\u7de8\u96c6<\/strong> \u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304b\u3089\u9078\u629e\u3057\u307e\u3059 <strong>\u30c6\u30ad\u30b9\u30c8\u306e\u7de8\u96c6<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uDIF2to.jpeg\" alt=\"\" \/><\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30da\u30fc\u30b8\u4e0a\u3067\u76f4\u63a5\u30c6\u30ad\u30b9\u30c8\u3092\u7de8\u96c6\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/lBqyubu.jpeg\" alt=\"\" \/><\/p>\n<p>\u30d0\u30ea\u30a2\u30f3\u30c8\u3092\u3055\u3089\u306b\u8abf\u6574\u3059\u308b\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u624b\u9806\u3092\u7e70\u308a\u8fd4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30c6\u30b9\u30c8\u3059\u308b\u5909\u66f4\u3092\u5b8c\u4e86\u3057\u305f\u3089\u3001 <strong>\u4fdd\u5b58<\/strong> \u53f3\u4e0a\u9685\u306b\u3042\u308b\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001 <strong>\u7d42\u308f\u308a<\/strong> \u30e1\u30a4\u30f3\u306e Google \u6700\u9069\u5316\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306b\u623b\u308a\u307e\u3059\u3002<\/p>\n<h3><a id=\"step-3-integrating-with-google-analytics\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d7 3: Google Analytics \u3068\u306e\u7d71\u5408<\/h3>\n<p>\u30c6\u30b9\u30c8 \u30d0\u30ea\u30a2\u30f3\u30c8\u306e\u6e96\u5099\u304c\u3067\u304d\u305f\u3089\u3001\u6b21\u306e\u5834\u6240\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002 <strong>\u6e2c\u5b9a\u3068\u76ee\u7684<\/strong> \u30a8\u30ea\u30a2\u3092\u30d2\u30c3\u30c8 <strong>\u5206\u6790\u3078\u306e\u30ea\u30f3\u30af<\/strong> \u30dc\u30bf\u30f3\u3002\u3053\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30c6\u30b9\u30c8\u6d3b\u52d5\u304c Google Analytics \u306e\u5206\u6790\u80fd\u529b\u3068\u540c\u671f\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jTs4ZEv.png\" alt=\"\" \/><\/p>\n<p>\u6b21\u306b\u3001\u30b5\u30a4\u30c8\u306b\u5bfe\u5fdc\u3059\u308b Google Analytics \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u306e\u305f\u3081\u306b\u7279\u5b9a\u306e\u30c7\u30fc\u30bf \u30d3\u30e5\u30fc\u3092\u9078\u629e\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u9078\u629e\u5f8c\u3001 \u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002 <strong>\u30ea\u30f3\u30af<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fJ7MV64.png\" alt=\"\" \/><\/p>\n<p>Google Optimize\u306f\u3053\u306e\u6642\u70b9\u3067\u30b3\u30fc\u30c9\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8868\u793a\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u524d\u306e\u624b\u9806\u306b\u5f93\u3044\u3001Site Kit\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u3053\u306e\u90e8\u5206\u306f\u3059\u3067\u306b\u51e6\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <strong>\u7d42\u308f\u308a<\/strong> \u7d9a\u884c\u3057\u307e\u3059\u3002<\/p>\n<h3><a id=\"step-4-establishing-objectives\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d7 4: \u76ee\u6a19\u306e\u78ba\u7acb<\/h3>\n<p>Analytics \u7d71\u5408\u306e\u76f4\u4e0b\u3067\u3001\u30c6\u30b9\u30c8\u306e\u76ee\u7684\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u76f4\u5e30\u7387\u306e\u524a\u6e1b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5411\u4e0a\u3001\u7279\u5b9a\u306e\u8981\u7d20\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u5897\u52a0\u306a\u3069\u3001\u660e\u78ba\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3069\u3053\u304b\u3089\u59cb\u3081\u308c\u3070\u3088\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u306f\u3001 <strong>\u30ea\u30b9\u30c8\u304b\u3089\u9078\u629e<\/strong> \u9078\u629e\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/MrffgIa.png\" alt=\"\" \/><\/p>\n<p>Google Analytics \u3067\u8a2d\u5b9a\u3057\u305f\u30ab\u30b9\u30bf\u30e0\u76ee\u6a19\u3068\u3068\u3082\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u4e8b\u524d\u5b9a\u7fa9\u3055\u308c\u305f\u76ee\u6a19\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u7d44\u307f\u5408\u308f\u305b\u304b\u3089\u3001\u30c6\u30b9\u30c8\u306e\u76ee\u7684\u306b\u6700\u3082\u5408\u3063\u305f\u76ee\u6a19\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/WGZg6aO.png\" alt=\"\" \/><\/p>\n<h3><a id=\"step-5-diagnostic-check\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d7 5: \u8a3a\u65ad\u30c1\u30a7\u30c3\u30af<\/h3>\n<p>\u30c6\u30b9\u30c8\u3092\u958b\u59cb\u3059\u308b\u524d\u306b\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u52d5\u4f5c\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306b\u8a3a\u65ad\u30c1\u30a7\u30c3\u30af\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044 <strong>\u8a3a\u65ad\u306e\u5b9f\u884c<\/strong> \u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u958b\u59cb\u3059\u308b\u306b\u306f\u3001\u76ee\u7684\u306e\u4e0b\u306b\u3042\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/1cEx8jB.png\" alt=\"\" \/><\/p>\n<p>\u8ffd\u8de1\u30b9\u30af\u30ea\u30d7\u30c8\u3067\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306f\u3001Google \u304c\u8b66\u544a\u3057\u307e\u3059\u3002<\/p>\n<p>Site Kit \u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6ce8\u76ee\u3059\u3079\u304d\u70b9: \u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f\u3001\u3053\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u306f\u3001\u4ed6\u306e\u591a\u6570\u306e Google Analytics \u7d71\u5408\u3068\u540c\u69d8\u306b\u3001\u30ed\u30b0\u30a4\u30f3\u3057\u305f WordPress \u7ba1\u7406\u8005\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8ffd\u8de1\u3092\u7701\u7565\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u7ba1\u7406\u8005\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30b5\u30a4\u30f3\u30a4\u30f3\u3057\u3066\u3044\u308b\u3068\u304d\u306b\u8a3a\u65ad\u30c4\u30fc\u30eb\u3092\u5b9f\u884c\u3059\u308b\u3068\u3001\u4e0d\u6b63\u78ba\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5225\u306e\u8a3a\u65ad\u30c6\u30b9\u30c8\u3092\u8a66\u884c\u3059\u308b\u524d\u306b WordPress \u7ba1\u7406\u30a8\u30ea\u30a2\u304b\u3089\u30ed\u30b0\u30a2\u30a6\u30c8\u3059\u308b\u3068\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u3053\u308c\u3089\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u8a3a\u65ad\u30d5\u30a7\u30fc\u30ba\u4e2d\u306b\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306f\u3001\u30b5\u30a4\u30f3\u30a2\u30a6\u30c8\u3057\u3066\u518d\u8a66\u884c\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><a id=\"step-6-launching-your-test\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30b9\u30c6\u30c3\u30d7 6: \u30c6\u30b9\u30c8\u306e\u958b\u59cb<\/h3>\n<p>\u8a3a\u65ad\u30c1\u30a7\u30c3\u30af\u304c\u6210\u529f\u3057\u305f\u3089\u3001\u30c6\u30b9\u30c8\u3092\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u3059\u308b\u6e96\u5099\u304c\u6574\u3044\u307e\u3059\u3002<\/p>\n<p>Google Optimize \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u9802\u4e0a\u306b\u79fb\u52d5\u3057\u3001 <strong>\u59cb\u3081\u308b<\/strong>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/sGKfQot.png\" alt=\"\" \/><\/p>\n<p><em>\u7279\u5b9a\u306e\u9593\u9694\u3067\u30c6\u30b9\u30c8\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3059\u308b\u306b\u306f\u3001[\u30b9\u30bf\u30fc\u30c8] \u30dc\u30bf\u30f3\u306e\u6a2a\u306b\u3042\u308b\u6642\u8a08\u30a2\u30a4\u30b3\u30f3\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/em><\/p>\n<p>\u958b\u59cb\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u30c0\u30a4\u30a2\u30ed\u30b0\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u3057\u3066\u78ba\u8a8d\u3059\u308b\u3060\u3051\u3067\u3059\u3002 <strong>\u59cb\u3081\u308b<\/strong> \u3082\u3046\u4e00\u5ea6\u3002<\/p>\n<p>\u307b\u3089\uff01 A\/B \u30c6\u30b9\u30c8\u304c\u958b\u59cb\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2UmZzv2.png\" alt=\"\" \/><\/p>\n<p>\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u59cb\u3081\u308b\u3068\u3001\u8a2d\u5b9a\u3055\u308c\u305f\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5f71\u97ff\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002 <strong>\u5831\u544a<\/strong> \u30bb\u30af\u30b7\u30e7\u30f3\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/AdFo3t7.png\" alt=\"\" \/><\/p>\n<h2><a id=\"reflecting-on-the-journey\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u65c5\u3092\u632f\u308a\u8fd4\u308b<\/h2>\n<p>Google Optimize \u306f\u3001WordPress \u30b5\u30a4\u30c8\u3067 A\/B \u30c6\u30b9\u30c8\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u5805\u7262\u3067\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308a\u3001\u305d\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u306b\u901a\u5e38\u4f34\u3046\u8907\u96d1\u3055\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>WordPress \u304b\u3089\u72ec\u7acb\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u306e\u30c6\u30fc\u30de\u3068\u30d7\u30e9\u30b0\u30a4\u30f3\u306b\u308f\u305f\u308b\u4e92\u63db\u6027\u304c\u4fdd\u8a3c\u3055\u308c\u3001\u591a\u7528\u9014\u306e\u30c6\u30b9\u30c8\u74b0\u5883\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u521d\u671f\u8a2d\u5b9a\u306f\u591a\u5c11\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u6280\u8853\u7684\u306a\u30cf\u30fc\u30c9\u30eb\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u5408\u7406\u5316\u3055\u308c\u3066\u304a\u308a\u3001WordPress \u30e6\u30fc\u30b6\u30fc\u304c A\/B \u30c6\u30b9\u30c8\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u5c0e\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u5f8c\u306e\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u5f8c\u7d9a\u306e\u30c6\u30b9\u30c8\u306f\u3055\u3089\u306b\u52b9\u7387\u7684\u306b\u306a\u308a\u3001\u7e70\u308a\u8fd4\u3057\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u4f5c\u696d\u304c\u4e0d\u8981\u306b\u306a\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>Google Optimize \u3067\u30c6\u30b9\u30c8\u3059\u308b\u305f\u3081\u306e\u9b45\u529b\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u63a2\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30d7\u30ec\u30df\u30a2 WordPress \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8 \u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u307e\u3068\u3081\u304c\u8208\u5473\u6df1\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>WordPress \u30b5\u30a4\u30c8\u3067 Google Optimize \u3092\u4f7f\u7528\u3057\u305f A\/B \u30c6\u30b9\u30c8\u306b\u6311\u6226\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b?\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u4e2d\u306b\u8cea\u554f\u3084\u6d1e\u5bdf\u304c\u751f\u3058\u305f\u5834\u5408\u306f\u3001\u30b3\u30e1\u30f3\u30c8 \u30bb\u30af\u30b7\u30e7\u30f3\u3067\u6295\u7a3f\u3092\u304a\u5f85\u3061\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"WordPress \u30b5\u30a4\u30c8\u3067\u306e A\/B \u30c6\u30b9\u30c8\u3092\u8a73\u3057\u304f\u8abf\u3079\u3066\u307f\u307e\u305b\u3093\u304b? Google Optimize \u306f\u3001Google \u306e\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3001\u6b21\u306e\u4f5c\u696d\u3092\u7c21\u7d20\u5316\u3057\u307e\u3059\u3002","protected":false},"author":1,"featured_media":2419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[241,243,258],"tags":[],"ppma_author":[290],"class_list":{"0":"post-3019","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advanced-seo","8":"category-analysis","9":"category-marketing","10":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering A\/B Testing on WordPress with Google Optimize - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Eager to delve into A\/B testing on your WordPress site? 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