{"id":2977,"date":"2024-01-30T17:31:13","date_gmt":"2024-01-30T09:31:13","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2977"},"modified":"2024-01-30T17:40:37","modified_gmt":"2024-01-30T09:40:37","slug":"level-up-your-china-game-baidu-ad-pcc","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ja\/marketing\/\u4e2d\u56fd\u30b2\u30fc\u30e0\u306e\u767e\u5ea6\u5e83\u544a-pcc-\u3092\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7\/","title":{"rendered":"\u4e2d\u56fd\u6226\u7565\u3092\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7: \u719f\u7df4\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u9ad8\u5ea6\u306a Baidu PPC \u6226\u7565"},"content":{"rendered":"<p>Baidu PPC \u306e\u57fa\u672c\u306b\u3064\u3044\u3066\u306f\u3059\u3067\u306b\u3054\u5b58\u77e5\u3067\u3059\u304b?\u30b2\u30fc\u30e0\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u307e\u3057\u3087\u3046\uff01\u3053\u306e\u9ad8\u5ea6\u306a\u30ac\u30a4\u30c9\u3067\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u5165\u672d\u306e\u6700\u9069\u5316\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5206\u6790\u306b\u95a2\u3059\u308b\u5c02\u9580\u7684\u306a\u6226\u7565\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002 Baidu AD (PPC) \u3067\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3001\u4e2d\u56fd\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e02\u5834\u3092\u652f\u914d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e2d\u56fd\u306f\u4e16\u754c\u3067\u6700\u3082\u30c7\u30b8\u30bf\u30eb\u5316\u3055\u308c\u305f\u56fd\u306e\u4e00\u3064\u3067\u3042\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u72ec\u81ea\u306e\u958b\u767a\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8a55\u5224<\/strong> \u305d\u3057\u3066 <strong>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6<\/strong>\u3002\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306e 1 \u3064\u306f\u3001Baidu PPC \u5e83\u544a (Pay-per-Click) \u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002 Baidu \u6709\u6599\u5e83\u544a\u306f\u3001 <strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u53ef\u8996\u6027\u3068\u5b58\u5728\u611f\u3092\u9ad8\u3081\u307e\u3059<\/strong> (\u300c\u4e2d\u56fd\u88fd Google\u300d\u3068\u307f\u306a\u3055\u308c\u307e\u3059)\u3002<\/p>\n<p><strong>\u767e\u5ea6<\/strong> \u306f\u3001\u5e83\u544a\u3092\u542b\u3080\u4e2d\u56fd\u306e\u60c5\u5831\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u9577\u3044\u9593\u983c\u308a\u306b\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002 Baidu PPC \u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3059\u308b\u306e\u306f\u3001\u601d\u3063\u3066\u3044\u308b\u307b\u3069\u7c21\u5358\u3067\u3082\u76f4\u611f\u7684\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u5e7e\u3064\u304b\u3042\u308b <strong>Google \u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u9593\u306e\u91cd\u8981\u306a\u9055\u3044<\/strong> \u3064\u307e\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u3053\u308c\u307e\u3067\u3068\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u8abf\u67fb\u304c\u5fc5\u8981\u3067\u3059\u3002\u79c1\u305f\u3061\u306e\u30ac\u30a4\u30c9\u3092\u4f7f\u3063\u3066\u3001Baidu \u3067\u306e\u5e83\u544a\u3092\u59cb\u3081\u307e\u3057\u3087\u3046!<\/p>\n<h2>\u767e\u5ea6\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3067\u304d\u307e\u3059\u304b?<\/h2>\n<p>Baidu \u3067\u306e\u5e83\u544a\u306f\u4e2d\u56fd\u4eba\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u304c\u3001\u614e\u91cd\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 Baidu \u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u306f\u6b21\u306e\u3053\u3068\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u30d3\u30b8\u30cd\u30b9\u767b\u9332\u8a3c\u660e\u66f8<\/strong> \u305d\u3057\u3066\u3069\u3061\u3089\u304b <strong>\u4e2d\u56fd\u306e\u55b6\u696d\u8a31\u53ef\u8a3c<\/strong> \u307e\u305f\u306f <strong>\u6d77\u5916\u55b6\u696d\u8a31\u53ef\u8a3c<\/strong>.<\/p>\n<h2>Baidu: \u4e2d\u56fd\u306e\u5927\u624b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/h2>\n<p>\u4ee5\u4e0a <strong>2023 \u5e74\u6642\u70b9\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306f 10 \u5104 5 \u5343\u4e07\u4eba<\/strong>\u3001\u4e2d\u56fd\u4eba\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u5199\u771f\u3001\u30d3\u30c7\u30aa\u306a\u3069\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63a2\u3059\u305f\u3081\u306b\u30a6\u30a7\u30d6\u3078\u306e\u4f9d\u5b58\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u4e2d\u56fd\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u3001Baidu \u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002 <strong>\u4e16\u754c\u3067 5 \u756a\u76ee\u306b\u53c2\u7167\u3055\u308c\u3066\u3044\u308b Web \u30b5\u30a4\u30c8<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/86sJlMh.png\" alt=\"Baidu PPC \u5e83\u544a: \u7d71\u8a08\" \/><\/p>\n<p>\u3042\u305f\u308a\u3092\u8868\u3057\u307e\u3059\u00a0<strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5e02\u5834\u30b7\u30a7\u30a2\u306e70%<\/strong>\u3002\u6bd4\u8f03\u3059\u308b\u3068\u3001Google \u3092\u4f7f\u7528\u3057\u3066\u884c\u308f\u308c\u305f\u4e2d\u56fd\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u8abf\u67fb\u306f 4% \u306e\u307f\u3067\u3057\u305f\u3002 Baidu \u306f\u4e16\u754c\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e 1 \u3064\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6570\u5b57\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4e2d\u56fd\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u969b\u306b\u3001\u512a\u308c\u305f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066 Baidu \u3092\u6d3b\u7528\u3059\u308b\u306e\u306f\u5f53\u7136\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>\u4e2d\u56fd\u306e\u5e83\u544a: Baidu PPC \u5e83\u544a<\/h2>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5e02\u5834\u306f\u3001\u904e\u53bb 10 \u5e74\u9593\u3067 2 \u6841\u306e\u6210\u9577\u7387\u3067\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4e2d\u56fd\u3067\u306e\u5e83\u544a\u306b\u95a2\u3057\u3066\u306f\u3001\u6b21\u306e\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u30e6\u30fc\u30b6\u30fc\u306e\u70b9\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong> \u3060\u3051\u3067\u306a\u304f\uff08\u305d\u3057\u3066\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306b\uff09 <strong>\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3<\/strong> \u3042\u306a\u305f\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001Baidu \u3092\u4f7f\u7528\u3059\u308b\u306b\u306f\u3001Baidu \u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/K0lDx4F.gif\" alt=\"Baidu PPC \u5e83\u544a: \u4f8b\" \/><\/p>\n<p>(\u00a9\u30af\u30e9\u30a6\u30c9)<\/p>\n<h3>Baidu \u306e\u6709\u6599\u5e83\u544a\u306e\u4e3b\u306a\u5229\u70b9<\/h3>\n<p>\u30e2\u30d0\u30a4\u30eb \u30e6\u30fc\u30b6\u30fc\u306e\u6f38\u9032\u7684\u306a\u5897\u52a0\u3092\u8003\u616e\u3059\u308b\u3068\u3001Baidu \u306f\u9593\u9055\u3044\u306a\u304f\u3001\u3088\u308a\u826f\u3044\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u30e2\u30d0\u30a4\u30eb \u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u591a\u5927\u306a\u6295\u8cc7\u3092\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u6709\u5229\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <strong>\u3088\u308a\u5e45\u5e83\u304f\u3001\u3088\u308a\u71b1\u5fc3\u306a\u8996\u8074\u8005\u5c64\u306b\u30ea\u30fc\u30c1\u3059\u308b<\/strong>.<\/p>\n<p>\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001Baidu \u306f\u4e2d\u56fd\u672c\u571f\u3067\u306f\u30b9\u30ad\u30c3\u30d7\u3067\u304d\u306a\u3044\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002 <strong>\u5168\u521d\u671f\u7814\u7a76\u306e70%<\/strong> Baidu \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u57fa\u3065\u3044\u3066\u884c\u308f\u308c\u307e\u3059\u3002\u305f\u3060\u3057\u3001Baidu \u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u306b\u306f\u3001\u4e2d\u56fd\u8a9e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3053\u306e\u4f5c\u696d\u3092\u304a\u624b\u4f1d\u3044\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/eeJ9aTy.jpg\" alt=\"Baidu PPC \u5e83\u544a: Baidu \u306e Innisfree\" \/><\/p>\n<p>\u767e\u5ea6\u306e\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9 Innisfree<\/p>\n<h3>Baidu \u6709\u6599\u5e83\u544a: \u30af\u30ea\u30c3\u30af\u3054\u3068\u306e\u652f\u6255\u3044<\/h3>\n<p>Google \u3068\u306f\u7570\u306a\u308a\u3001Baidu \u306e DSP\/\u30e1\u30c7\u30a3\u30a2 \u30d0\u30ca\u30fc\u5e83\u544a\u306f\u4e3b\u306b\u5e83\u544a\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u305b\u3093\u3002 <strong>\u3059\u3079\u3066\u306e\u5e83\u544a\u306e\u5927\u90e8\u5206\u306f PPC (Pay-per-Click) \u3067\u3059<\/strong>\u3002 PPC \u691c\u7d22\u7d50\u679c\u306f\u3001\u897f\u5074\u8af8\u56fd\u306b\u6bd4\u3079\u3066\u6709\u6599\u691c\u7d22\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u304c\u9ad8\u3044\u4e2d\u56fd\u3067\u3082\u3001\u7570\u306a\u308b\u898b\u65b9\u3092\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306e 1 \u3064\u306f\u3001\u4e2d\u56fd\u306e\u30c7\u30b8\u30bf\u30eb \u30d7\u30ec\u30fc\u30e4\u30fc\u304c Web \u30b5\u30a4\u30c8\u3092\u53ce\u76ca\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001Baidu \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u958b\u767a\u5168\u4f53\u3092\u901a\u3058\u3066 PPC \u304c\u512a\u52e2\u3060\u3063\u305f\u3053\u3068\u3067\u3059\u3002\u00a0<\/p>\n<h3>Baidu PPC \u306e\u4e3b\u306a\u6a5f\u80fd<\/h3>\n<ul>\n<li>2 \u884c\u306e\u5e83\u544a\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0 (\u305f\u3060\u3057\u3001\u5e83\u544a\u306e\u914d\u7f6e\u306b\u3088\u3063\u3066\u306f\u3001\u901a\u5e38\u306f 1 \u884c\u3060\u3051\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3082\u3088\u304f\u3042\u308a\u307e\u3059)\u3002<\/li>\n<li>Baidu \u306e\u691c\u7d22\u7d50\u679c\u30c8\u30c3\u30d7 5<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30be\u30fc\u30f3<\/li>\n<li>\u6709\u6599\u5e83\u544a\u3068\u81ea\u7136\u306a\u691c\u7d22\u7d50\u679c\u3092\u533a\u5225\u3059\u308b\u306e\u306f\u3088\u308a\u56f0\u96e3\u3067\u3059<\/li>\n<li>\u5e83\u544a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5165\u672d\u4fa1\u683c\u306f\u5909\u52d5\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6ce8\u610f\u6df1\u304f\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/li>\n<\/ul>\n<p>Baidu \u306e\u5e83\u544a\u3001\u7279\u306b\u5065\u5eb7\u3084\u533b\u85ac\u54c1\u306e\u5e83\u544a\u306b\u95a2\u3057\u3066\u306f\u3044\u304f\u3064\u304b\u306e\u5236\u9650\u304c\u3042\u308a\u3001\u6700\u521d\u306b\u5c02\u9580\u5bb6\u306b\u76f8\u8ac7\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>PPC \u306e\u6709\u52b9\u6027\u306f\u30bb\u30af\u30bf\u30fc\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u9ad8\u984d\u306e\u6295\u8cc7\u3084\u6bd4\u8f03\u7684\u5c0f\u898f\u6a21\u306a\u8cfc\u5165\u306f\u3001Baidu PPC (\u4e0d\u52d5\u7523\u3084\u65e5\u7528\u6d88\u8cbb\u8ca1\u306a\u3069) \u3067\u6210\u529f\u3057\u307e\u3059\u3002\u5316\u7ca7\u54c1\u3082\u901a\u5e38\u3001Baidu PPC \u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>!Baidu PPC \u5e83\u544a: \u30ed\u30af\u30b7\u30bf\u30f3 Baidu \u30d6\u30e9\u30f3\u30c9 \u30be\u30fc\u30f3<\/p>\n<p>\u30ed\u30af\u30b7\u30bf\u30f3 \u2013 \u767e\u5ea6\u30d6\u30e9\u30f3\u30c9\u30be\u30fc\u30f3<\/p>\n<h2>Baidu PPC \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/h2>\n<p>Baidu \u306e PPC \u5e83\u544a\u3092\u7533\u8acb\u3059\u308b\u306b\u306f\u3001\u4f1a\u793e\u306e\u53ef\u80fd\u6027\u3068\u771f\u5263\u3055\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u3044\u304f\u3064\u304b\u306e\u53b3\u3057\u3044\u524d\u63d0\u6761\u4ef6\u3092\u5c0a\u91cd\u3059\u308b\u305f\u3081\u306b\u3001Baidu \u306b\u5927\u91cf\u306e\u66f8\u985e\u3092\u63d0\u51fa\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>Baidu \u6709\u6599\u5e83\u544a: \u524d\u63d0\u6761\u4ef6<\/h4>\n<ul>\n<li><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u307e\u3059<\/strong> Baidu \u306e\u6709\u6599\u691c\u7d22\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067<\/li>\n<li>\u63a5\u7d9a\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u3068\u72ec\u81ea\u306e SAP CPI \u30c6\u30ca\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u308b<\/li>\n<li>\u4e2d\u56fd\u8a9e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/li>\n<li>\u767b\u9332\u3057\u305f\u4f1a\u793e\u540d\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u3082\u306e\u3068\u540c\u3058\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/li>\n<li>\u4e8b\u696d\u767b\u9332\u8a3c\u660e<\/li>\n<li>\u4f1a\u793e\u306e\u9280\u884c\u8a73\u7d30<\/li>\n<li>\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u30b3\u30d4\u30fc\/\u66f8\u985e\u4e0a\u306e\u5370\u9451<\/li>\n<\/ul>\n<h4>Baidu \u5e83\u544a: \u6599\u91d1\u3068\u898f\u5236<\/h4>\n<p>\u305d\u308c\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059 <strong>Baidu \u306f\u521d\u56de\u652f\u6255\u3044\u304c\u5fc5\u8981\u3067\u3059<\/strong> Baidu \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f7f\u7528\u3092\u958b\u59cb\u3059\u308b\u306b\u306f\u3001\u5730\u57df\u306b\u5fdc\u3058\u3066\u3044\u304f\u3064\u304b\u306e\u6599\u91d1\u3092\u652f\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u898f\u5236\u306b\u95a2\u3057\u3066\u306f\u3001\u4e2d\u56fd\u306f\u5065\u5eb7\u88fd\u54c1\u3001\u30ae\u30e3\u30f3\u30d6\u30eb\u3001\u91d1\u878d\u306a\u3069\u306b\u95a2\u3057\u3066\u53b3\u3057\u3044\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u696d\u754c\u306e\u4f01\u696d\u306b\u5bfe\u3059\u308b\u898f\u5236\u306f\u3055\u3089\u306b\u53b3\u683c\u306b\u306a\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u300c\u30ca\u30f3\u30d0\u30fc\u30ef\u30f3\u3001\u30d9\u30b9\u30c8\u3001\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u3001\u4fe1\u983c\u3067\u304d\u308b\u3001\u4fdd\u8a3c\u300d\u306a\u3069\u306e\u4e00\u90e8\u306e\u5358\u8a9e\u306f\u767e\u5ea6\u3067\u306f\u7981\u6b62\u3055\u308c\u3066\u304a\u308a\u3001\u81ea\u5206\u306e\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u306a\u3044\u9650\u308a\u3001\u5e83\u544a\u30b3\u30d4\u30fc\u3067\u8a18\u53f7\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <strong>\u3042\u3089\u3086\u308b\u653f\u6cbb\u7684\u306a\u5185\u5bb9\u3092\u907f\u3051\u308b<\/strong> \u30b9\u30ad\u30e3\u30f3\u30c0\u30eb\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u6295\u7a3f\u5185\u5bb9\u306b\u306f\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>Baidu \u3068 Google \u6709\u6599\u5e83\u544a\u306e\u4e3b\u306a\u9055\u3044<\/h2>\n<p>\u985e\u4f3c\u70b9\u3082\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u304c\u3001Baidu \u3067\u306e\u5e83\u544a\u6226\u7565\u3068\u53ef\u8996\u6027\u3092\u6700\u9069\u5316\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u308c\u3089 2 \u3064\u306e\u7570\u306a\u308b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h3>\u3069\u306e\u30ea\u30f3\u30af\u304c\u300c\u5e83\u544a\u300d\u306a\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u81ea\u7136\u306a\u7d50\u679c\u306a\u306e\u304b\u304c\u3042\u307e\u308a\u660e\u78ba\u3067\u306f\u306a\u3044<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/dLJZ8OM.jpg\" alt=\"\u767e\u5ea6 PPC \u5e83\u544a: \u30ca\u30a4\u30ad\u306e\u5e83\u544a\" \/><\/p>\n<p>Baidu \u3067\u306e\u30ca\u30a4\u30ad\u306e\u5e83\u544a<\/p>\n<p>Google \u306e\u76ee\u7acb\u3064\u5e83\u544a\u30bb\u30af\u30b7\u30e7\u30f3\u3068\u306f\u5bfe\u7167\u7684\u306b\u3001 <strong>Baidu \u306f\u3088\u308a\u5fae\u5999\u306a\u53c2\u7167\u3092\u9078\u629e<\/strong> \u5e83\u544a\u30c6\u30ad\u30b9\u30c8\u306e\u4e0b\u306b\u3001\u30da\u30fc\u30b8\u4e0a\u90e8\u306e\u6709\u6599\u30ea\u30f3\u30af\u3068\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u3092\u533a\u5225\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u81ea\u7136\u306a\u7d50\u679c\u304c\u6709\u6599\u306e\u7d50\u679c\u3068\u878d\u5408\u3059\u308b\u305f\u3081\u3001PPC \u306b\u53d6\u308a\u7d44\u3080\u4f01\u696d\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>Baidu PPC \u3068 SEO: \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u7d50\u679c\u306e\u6700\u9069\u5316<\/h3>\n<p>\u4e2d\u56fd\u4eba\u30e6\u30fc\u30b6\u30fc\u306f\u4e00\u65e5\u4e2d\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u901a\u5e38\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3055\u308c\u307e\u3059\u3002 <strong>Web \u30b5\u30a4\u30c8\u3078\u306e\u5b9a\u6027\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3057\u307e\u3059<\/strong>\u3002 Baidu \u3092\u53ef\u80fd\u306a\u9650\u308a\u6700\u5584\u306e\u65b9\u6cd5\u3067\u6d3b\u7528\u3057\u305f\u3044\u5834\u5408\u306f\u30012 \u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002PPC \u304b\u3089\u59cb\u3081\u3066\u521d\u671f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3057\u3001\u305d\u306e\u5f8c\u3001\u3088\u308a SEO \u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5f90\u3005\u306b\u79fb\u884c\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/7WZhzb0.jpg\" alt=\"Baidu PPC \u5e83\u544a: \u4f8b\" \/><\/p>\n<h3>Baidu PPC \u5e83\u544a\u3067\u306f Google \u5e83\u544a\u3088\u308a\u3082\u591a\u304f\u306e\u6587\u5b57\u304c\u8a31\u53ef\u3055\u308c\u3066\u3044\u307e\u3059<\/h3>\n<p>\u306b\u6bd4\u3079 <strong>Google \u30a2\u30c9\u30ef\u30fc\u30ba<\/strong>, \u5e83\u544a\u306e\u30e1\u30bf\u30bf\u30a4\u30c8\u30eb\u306b\u95a2\u3057\u3066\u3001Baidu \u3067\u3055\u3089\u306b\u591a\u304f\u306e\u6587\u5b57\u3092\u66f8\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ed5\u69d8\u306f <strong>\u30bf\u30a4\u30c8\u30eb\u306f 50 \u6587\u5b57\u3001\u5e83\u544a\u30c6\u30ad\u30b9\u30c8\u306e\u5404\u884c\u306f 80 \u6587\u5b57<\/strong> (\u5408\u8a08 2 \u884c)\u3002\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u8a73\u7d30\u3092\u8aac\u660e\u3059\u308b\u30b9\u30da\u30fc\u30b9\u304c\u5897\u3048\u307e\u3057\u305f\u3002<\/p>\n<h3>Baidu PPC \u3067\u306e\u5e83\u544a\u30c6\u30ad\u30b9\u30c8\u306e\u6700\u521d\u306e\u884c\u306e\u4f7f\u7528<\/h3>\n<p>Adwords \u3068\u306f\u5bfe\u7167\u7684\u306b\u3001\u5e83\u544a\u4e3b\u306f\u5e83\u544a\u306e\u6700\u521d\u306e\u884c\u306b\u3057\u304b\u66f8\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002 <strong>\u767e\u5ea6\u306e\u5e83\u544a<\/strong> 2 \u884c\u76ee\u306f\u7a7a\u306e\u307e\u307e\u306b\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001Baidu \u5e83\u544a\u306e\u4e21\u65b9\u306e\u884c\u306b\u66f8\u304f\u3053\u3068\u306b\u6c7a\u3081\u305f\u5834\u5408\u3067\u3082\u3001\u8868\u793a\u3055\u308c\u308b\u5834\u6240\u306b\u3088\u3063\u3066\u306f\u5fc5\u305a\u3057\u3082\u8868\u793a\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><strong>Baidu \u3067\u306f\u901a\u5e38\u3001\u5e83\u544a\u30c6\u30ad\u30b9\u30c8\u306e\u4e21\u65b9\u306e\u884c\u304c\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u3002<\/strong> \u5e83\u544a\u304c\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u95a2\u9023\u6027\u3092\u9054\u6210\u3057\u306a\u3044\u9650\u308a\u3002\u4e0a\u4f4d\u306b\u306f\u4e21\u65b9\u306e\u30e9\u30a4\u30f3\u304c\u767b\u5834\u3059\u308b\u3060\u308d\u3046\u304c\u3001\u4e0b\u4f4d4\u4f4d\u306b\u306f\u304a\u305d\u3089\u304f\u767b\u5834\u3057\u306a\u3044\u3060\u308d\u3046\u3002\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u306e 1 \u884c\u76ee\u306f\u30012 \u884c\u76ee\u304c\u8868\u793a\u3055\u308c\u306a\u304f\u3066\u3082\u554f\u984c\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u3001(\u6587\u6cd5\u3068\u610f\u5473\u306e\u70b9\u3067) \u72ec\u7acb\u3057\u3066\u8868\u793a\u3067\u304d\u308b\u65b9\u6cd5\u3067\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3092\u5f37\u304f\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u5b9a<\/h3>\n<p>\u4e00\u822c\u7684\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30c6\u30fc\u30de\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u57fa\u3065\u3044\u305f **20 \uff5e 30 \u306e\u30ad\u30fc\u30ef\u30fc\u30c9 \u30bb\u30c3\u30c8\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5b9a\u671f\u7684\u306b\u5b9f\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\/\u30b5\u30a4\u30c8\u76e3\u67fb\u306e\u304a\u304b\u3052\u3067\u3001\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6d3b\u52d5\u5206\u91ce\u306b\u3088\u3063\u3066\u306f\u4fa1\u683c\u304c\u554f\u984c\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u65b9\u6cd5\u306f\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u9023\u7d61\u3044\u305f\u3060\u3051\u308c\u3070\u305d\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/3ABFw3h.jpg\" alt=\"Baidu PPC \u5e83\u544a: PPC vs. SEO\" \/><\/p>\n<p>\u3054\u4e86\u627f\u304f\u3060\u3055\u3044 <strong>A\/B \u30c6\u30b9\u30c8<\/strong> \u4e00\u822c\u5316\u3055\u308c\u305f\u7528\u8a9e\u3068\u7279\u5b9a\u306e\u7528\u8a9e\u3092\u6bd4\u8f03\u3057\u3001\u305d\u308c\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6b63\u78ba\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5b9a\u6027\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3057\u3001\u8cbb\u7528\u3082\u5b89\u304f\u306a\u308a\u307e\u3059\u3002\u5c0f\u898f\u6a21\u3067\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af \u30ec\u30d9\u30eb\u304c\u4f4e\u4e0b\u3059\u308b\u3068\u3001PPC \u4e88\u7b97\u306e\u30b3\u30b9\u30c8\u3082\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5927\u304d\u306a\u4e88\u7b97\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5834\u5408\u3001\u6700\u3082\u691c\u7d22\u3055\u308c\u305f\/\u4eba\u6c17\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u7528\u8a9e\u306b\u5165\u672d\u3057\u3066\u6700\u9069\u5316\u3059\u308b\u3068\u3001\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u52a0\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4e88\u7b97\u304c\u8907\u6570\u306e\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u5206\u6563\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <strong>\u3042\u3089\u304b\u3058\u3081\u5b9a\u3081\u3089\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593<\/strong>\u3002\u5fc5\u8981\u306a\u4e88\u7b97\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u306b\u3059\u3079\u3066\u3092\u8a08\u753b\u3057\u307e\u3059\u3002<\/p>\n<h3>\u4e2d\u56fd\u3067\u306f\u300c\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u300d\u304c\u975e\u5e38\u306b\u52b9\u679c\u7684<\/h3>\n<p>\u4e2d\u56fd\u3067\u306f\u3001\u4e16\u754c\u306e\u3069\u3053\u3088\u308a\u3082\u6d88\u8cbb\u8005\u304c\u7279\u5225\u30bb\u30fc\u30eb\u3092\u3059\u308b\u3053\u3068\u3092\u597d\u307f\u3001\u305d\u306e\u591a\u304f\u306f\u3001\u3088\u308a\u5b89\u3044\u4fa1\u683c\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u3068\u77e5\u3063\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u7406\u7531\u3067\u3059 <strong>\u6bd4\u8f03\u7684\u7a4d\u6975\u7684\u306a\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306f\u3001Baidu \u3067\u306f\u304b\u306a\u308a\u6a19\u6e96\u7684\u3067\u3059<\/strong>.<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u304c\u6d88\u8cbb\u8005\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u5f37\u8abf\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306e\u5e83\u544a\u30b3\u30d4\u30fc\u3092\u4f5c\u6210\u3057\u3001\u3067\u304d\u308b\u3060\u3051\u8aac\u5f97\u529b\u306e\u3042\u308b\u3082\u306e\u306b\u3057\u3001\u5272\u5f15\u4fa1\u683c\u3092\u63d0\u793a\u3057\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306e\u7d42\u4e86\u6642\u671f\u3092\u660e\u78ba\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/fkowEJA.jpg\" alt=\"\u767e\u5ea6 PPC \u5e83\u544a: \u30e9\u30f3\u30b3\u30e0\u5e83\u544a\" \/><\/p>\n<p>\u30e9\u30f3\u30b3\u30e0\u306e618\uff08\u4e2d\u56fd\u4e2d\u5e74\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb\uff09\u7279\u5225\u30aa\u30d5\u30a1\u30fc<\/p>\n<p>\u901a\u5e38\u3001\u4eba\u3005\u306f\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082 PPC \u30ea\u30f3\u30af\u306e\u30aa\u30d5\u30a1\u30fc\u306b\u6ce8\u76ee\u3057\u307e\u3059\u3002\u3053\u308c\u304c\u305d\u306e\u7406\u7531\u3092\u8aac\u660e\u3057\u307e\u3059\u3002 <strong>SEO\u3068\u30e9\u30f3\u30ad\u30f3\u30b0<\/strong> <strong>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u7d50\u679c\u3067<\/strong> \u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u6700\u826f\u306e\u65b9\u6cd5\u3067\u3059\u3002 Baidu \u3092\u6d3b\u7528\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u4e88\u7b97\u306b\u5fdc\u3058\u3066 2 \u3064\u306e\u6280\u8853\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u4e2d\u56fd\u8a9e\u306e\u5e83\u544a\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u3053\u308c\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a CTR \u304c\u5411\u4e0a\u3057\u3001\u3088\u308a\u9ad8\u3044 ROI \u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5358\u306b\u7ffb\u8a33\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u7ffb\u8a33\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u4e2d\u56fd\u5e02\u5834\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3055\u308c\u3066\u3044\u307e\u3059<\/strong> <strong>\u305d\u308c\u306b\u5fdc\u3058\u3066<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2TVoclO.jpg\" alt=\"Baidu PPC \u5e83\u544a: Baidu \u3067\u306e\u30b2\u30e9\u30f3\u306e\u691c\u7d22\u7d50\u679c\" \/><\/p>\n<p>Baidu \u3067 Guerlin \u3092\u691c\u7d22\u3059\u308b\u5834\u5408<\/p>\n<p>\u901a\u5e38\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u306b\u3064\u3044\u3066\u306e\u8a00\u53ca\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7c21\u5358\u306a\u8aac\u660e\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u696d\u754c\u30bb\u30af\u30bf\u30fc\u3084\u30aa\u30d5\u30a1\u30fc\u306b\u5fdc\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u793a\u3059\u308b\u306b\u306f\u8907\u6570\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u7279\u5b9a\u306e\u691c\u7d22\u7528\u8a9e\u306b\u5bfe\u3059\u308b\u4e2d\u56fd\u8a9e\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8<\/h3>\n<p>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u305f\u3081\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u30bf\u30a4\u30d7\u3084\u30ab\u30c6\u30b4\u30ea\u306b\u5fdc\u3058\u305f\u30ed\u30fc\u30ab\u30eb \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u6b21\u306e\u3053\u3068\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u9759\u7684\u30da\u30fc\u30b8\u3092\u512a\u5148\u3059\u308b<\/strong> Baidu \u3067\u306f\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u304c\u8003\u616e\u3055\u308c\u3001\u30e9\u30f3\u30af\u3082\u305d\u308c\u306b\u4f9d\u5b58\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/0q7oWfT.jpg\" alt=\"Baidu PPC \u5e83\u544a: Dior \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\" \/><\/p>\n<p>\u30c7\u30a3\u30aa\u30fc\u30eb\u306e\u4e2d\u56fd\u8a9e\u30b5\u30a4\u30c8<\/p>\n<h3>Google Adwords \u3088\u308a\u3082\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5358\u8a9e\u304c\u5c11\u306a\u3044<\/h3>\n<p>\u3053\u308c\u306f\u3001Adwords \u306b\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u306b\u6163\u308c\u3066\u3044\u308b\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u306f\u60aa\u3044\u77e5\u3089\u305b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002Baidu \u3067\u306f\u3001\u5408\u8a08\u3067\u6b21\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u307f\u3092\u8a31\u53ef\u3057\u3066\u3044\u307e\u3059\u3002 <strong>100 \u500b\u306e\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9<\/strong>\u3001Google Adwords\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u5c11\u306a\u3044\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u4e3b\u3078\u306e\u63a8\u5968\u4e8b\u9805\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30ec\u30d9\u30eb\u3067\u6700\u3082\u77ed\u3044\u9664\u5916\u6761\u4ef6\u3092 100 \u500b\u53d6\u5f97\u3057\u3001\u3067\u304d\u308b\u9650\u308a\u591a\u304f\u306e\u91cd\u8981\u306a\u9664\u5916\u6761\u4ef6\u3068\u305d\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u30ab\u30d0\u30fc\u3057\u3001\u5e83\u544a\u30b0\u30eb\u30fc\u30d7 \u30ec\u30d9\u30eb\u3067\u9664\u5916\u6761\u4ef6\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3>Baidu \u306e\u30a8\u30c7\u30a3\u30bf\u30fc \u30c4\u30fc\u30eb\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/dCIS62L.jpg\" alt=\"Baidu PPC \u5e83\u544a: Baidu \u30a8\u30c7\u30a3\u30bf\u30fc \u30c4\u30fc\u30eb\" \/><\/p>\n<p>Baidu Editor \u30c4\u30fc\u30eb\u306e Web \u30da\u30fc\u30b8<\/p>\n<p>Baidu \u3092\u30de\u30b9\u30bf\u30fc\u3057\u3066\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001Baidu \u306e\u30a8\u30c7\u30a3\u30bf \u30c4\u30fc\u30eb\u3092\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u306b\u76f4\u63a5\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4e2d\u56fd\u8a9e\u306b\u582a\u80fd\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u82f1\u8a9e\u7248\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5229\u7528\u3067\u304d\u308b\u6a5f\u80fd\u306f\u304b\u306a\u308a\u5145\u5b9f\u3057\u3066\u3044\u307e\u3059 <strong>\u30a2\u30c9\u30ef\u30fc\u30ba\u30a8\u30c7\u30a3\u30bf\u30fc\u306b\u4f3c\u3066\u3044\u307e\u3059<\/strong>\u3002\u305f\u3060\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u4e2d\u56fd\u56fd\u5916\u306b\u3042\u308b\u5834\u5408\u306f\u3001\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u306b Adwords Editor \u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u3088\u308a\u3082\u5927\u5e45\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u899a\u609f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>PPC\u306e\u76e3\u8996\u3068\u30ec\u30dd\u30fc\u30c8<\/h3>\n<p><strong>\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u8ffd\u8de1<\/strong> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u6700\u3082\u91cd\u8981\u3067\u3059\u3002\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u6700\u3082\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3057\u3001\u6700\u3082\u591a\u304f\u306e\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308a\u3001\u30b5\u30a4\u30c8\u306b\u6700\u3082\u9577\u304f\u6ede\u5728\u3057\u3001\u8907\u6570\u56de\u518d\u5165\u529b\u3067\u304d\u308b\u304b\u3092\u5206\u6790\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u8abf\u6574\u3057\u3001\u6226\u7565\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 <strong>\u6700\u3082\u52b9\u679c\u7684\u306a\u691c\u7d22\u8a9e<\/strong> \u304a\u3088\u3073\u4f4d\u7f6e\/\u5834\u6240\u300d\u3092\u691c\u7d22\u30d0\u30fc\u306b\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n<h3>\u4e2d\u56fd\u306b\u304a\u3051\u308b\u30af\u30ea\u30c3\u30af\u8a50\u6b3a\u3078\u306e\u53d6\u308a\u7d44\u307f<\/h3>\n<p>\u7126\u70b9\u3092\u5f53\u3066 <strong>\u30af\u30ea\u30c3\u30af\u3068\u652f\u51fa<\/strong> \u5229\u7528\u53ef\u80fd\u306a\u4e88\u7b97\u3092\u5236\u9650\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u8a50\u6b3a (\u7af6\u5408\u4ed6\u793e\u306b\u3088\u308b\u8aa4\u3063\u305f\u30af\u30ea\u30c3\u30af) \u306b\u5bfe\u51e6\u3059\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306f\u3001\u6bce\u65e5\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u6f5c\u5728\u7684\u306a\u30af\u30ea\u30c3\u30af\u8a50\u6b3a\u3092\u7279\u5b9a\u3059\u308b\u306b\u306f\u3001\u6bce\u65e5\u306e\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3042\u308a\u304c\u305f\u3044\u3053\u3068\u306b\u3001Baidu \u306f\u6700\u8fd1\u3001\u8a50\u6b3a\u72b6\u6cc1\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u306e\u5831\u544a\u3001\u5206\u6790\u3001\u304a\u3088\u3073\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u4fdd\u8b77\u3092\u62c5\u5f53\u3059\u308b\u30c1\u30fc\u30e0\u3092\u8a2d\u7acb\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u554f\u984c\u306b\u5bfe\u51e6\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5730\u5143\u306e\u5c02\u9580\u5bb6\u3092\u5229\u7528\u3059\u308b\u91cd\u8981\u306a\u7406\u7531\u306e 1 \u3064\u306f\u3001\u5c02\u9580\u5bb6\u304c\u3053\u308c\u3092\u76e3\u8996\u3057\u3066\u3001\u672c\u7269\u306e\u30af\u30ea\u30c3\u30af\u3068\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u78ba\u5b9f\u306b\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u5f0a\u793e\u307e\u3067\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002\u5f0a\u793e\u306e\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u304c\u3001Baidu \u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u3092\u3059\u3079\u3066\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uTqBJG4.jpg\" alt=\"\u4e2d\u56fd\u3067\u306e\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\" \/><\/p>\n<h3>\u767e\u5ea6\u30d5\u30a7\u30cb\u30c3\u30af\u30b9\u30cd\u30b9\u30c8<\/h3>\n<p>Baidu \u306b\u306f\u3001Baidu Phoenix Nest \u3068\u3044\u3046\u540d\u524d\u306e Google Ad Words \u306e\u3088\u3046\u306a PPC (Pay-Per-Click) \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Phoenix \u3068 Ad Words \u306e\u4e3b\u306a\u9055\u3044\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002 <strong>Baidu \u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u652f\u51fa\u30ec\u30d9\u30eb\u306b\u5fdc\u3058\u3066 Web \u30b5\u30a4\u30c8\u3092\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u307e\u3059<\/strong>\u3002\u5bfe\u7167\u7684\u306b\u3001Ad Words \u3067\u306f\u3001\u691c\u7d22\u30d5\u30ec\u30fc\u30ba\u3068\u6bd4\u8f03\u3057\u305f\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u306b\u3088\u308a CPC (\u30af\u30ea\u30c3\u30af\u5358\u4fa1) \u304c\u5897\u52a0\u3057\u3001PPC \u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u306e\u5730\u4f4d\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002 (\u4e2d\u56fd\u306e\u6709\u6599\u5e83\u544a\u306e\u8a73\u7d30\u00a0<strong>\u3053\u3053<\/strong>).<\/p>\n<h2>Baidu \u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0: Baidu Tuigang (\u767e\u5ea6\u63a8\u5e7f)<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/z2z6euf.jpg\" alt=\"Baidu PPC \u5e83\u544a: Baidu \u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\" \/><\/p>\n<p><em>\u767e\u5ea6\u63a8\u6e2f<\/em><\/p>\n<p><strong>Baidu Tuigang \u306f\u3001PPC (\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b) \u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/strong> Google Adwords \u304a\u3088\u3073 Adsense \u306b\u4f3c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001Baidu \u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3084\u3001Baidu \u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5185\u306e Web \u30b5\u30a4\u30c8\u306b\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7ba1\u7406\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306f\u4e3b\u306b\u5317\u4eac\u8a9e\u3067\u3059\u304c\u3001\u82f1\u8a9e\u7248\u3082\u958b\u767a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3067\u304d\u308b\u306e\u306f\u3001\u4e2d\u56fd\u304a\u3088\u3073\u6771\u30a2\u30b8\u30a2\u306e\u4e00\u90e8\u5730\u57df\u5185\u306b\u4e8b\u696d\u7528\u306e\u4f4f\u6240\u3092\u767b\u9332\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u307f\u3067\u3042\u308b\u3053\u3068\u3092\u304a\u8003\u3048\u304f\u3060\u3055\u3044\u3002 Baidu \u306e\u6709\u6599\u5e83\u544a\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3068\u4e26\u3093\u3067\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h2>Baidu \u306e\u6709\u6599\u5e83\u544a\u306e\u7a2e\u985e (PPC \u3092\u9664\u304f)<\/h2>\n<h3>\u30d7\u30ed\u30c6\u30fc\u30de<\/h3>\n<p>\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u3001Baidu Union \u30e1\u30f3\u30d0\u30fc\u304c\u5229\u7528\u3067\u304d\u3001\u7279\u5b9a\u306e Web \u30da\u30fc\u30b8\u3084\u97f3\u697d\u30d7\u30ec\u30fc\u30e4\u30fc\u3001\u30a2\u30d7\u30ea\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30a2\u30d7\u30ea\u306a\u3069\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \u30ea\u30f3\u30af\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u8a31\u53ef\u3055\u308c\u307e\u3059\u3002\u5e83\u544a\u306f Baidu Tuigang \u3092\u4f7f\u7528\u3059\u308b\u3088\u308a\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u5b9a\u306e\u8996\u8074\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u3002<\/p>\n<h3>\u63b2\u8f09\u6599\u3092\u652f\u6255\u3046 (P4P)<\/h3>\n<p>\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u3092\u7d4c\u3066\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30ea\u30f3\u30af\u3068\u60c5\u5831\u306f\u3001\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5f93\u3063\u3066\u767e\u5ea6\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002 P4P \u306e\u304a\u304b\u3052\u3067\u3001\u305f\u3068\u3048\u3070\u3001(Google \u3068\u306f\u5bfe\u7167\u7684\u306b) \u691c\u7d22\u7d50\u679c\u5185\u3067\u306e\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u512a\u5148\u9806\u4f4d\u3092\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u767e\u5ea6\u30c6\u30ec\u30d3<\/h3>\n<p>Baidu \u306e\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u306f\u4e3b\u306b\u30d3\u30c7\u30aa\u5e83\u544a\u5411\u3051\u306b\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001Baidu Union \u30e1\u30f3\u30d0\u30fc\u306e Web \u30b5\u30a4\u30c8\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u52d5\u753b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30b5\u30a4\u30c8\u3068\u5834\u6240\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u60c5\u5831\u30d5\u30a3\u30fc\u30c9\u5e83\u544a<\/h3>\n<p>2016 \u5e74\u306b\u958b\u59cb\u3055\u308c\u305f\u3053\u306e\u30d5\u30a3\u30fc\u30c9 \u30d5\u30ed\u30fc\u5e83\u544a\u306f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6df7\u5408\u3055\u308c\u3001Baidu \u30d5\u30a9\u30fc\u30e9\u30e0\u3001Baidu \u30cb\u30e5\u30fc\u30b9\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4e3b\u5c0e\u578b\u306e Baidu \u88fd\u54c1\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30d6\u30e9\u30f3\u30c9\u30be\u30fc\u30f3<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u30be\u30fc\u30f3\u306f\u3001\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u7279\u5316\u3057\u3066\u3001\u305d\u306e\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u5c55\u793a\u30fb\u7d39\u4ecb\u3059\u308b\u30b9\u30da\u30fc\u30b9\u3067\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u4f01\u696d\u306e Web \u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u9023\u3059\u308b\u30cb\u30e5\u30fc\u30b9\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u60c5\u5831\u3001\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/B6wXv5U.jpg\" alt=\"Baidu PPC \u5e83\u544a: Baidu \u306e\u30b3\u30fc\u30c1\" \/><\/p>\n<p><em>Baidu \u306e Coach \u30d6\u30e9\u30f3\u30c9 \u30be\u30fc\u30f3<\/em><\/p>\n<p>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u306f\u4e00\u822c\u7684\u306b <strong>SERP\u3067\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3<\/strong> \u305d\u3057\u3066\u7af6\u5408\u3059\u308b\u5e83\u544a\u3092\u3059\u3079\u3066\u30d7\u30c3\u30b7\u30e5\u30c0\u30a6\u30f3\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30a8\u30eb\u30e1\u30b9\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba\u306f\u3001\u6570\u79d2\u4ee5\u5185\u306b\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u5927\u91cf\u306e\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059 ( <strong>\u6708\u306b\u7d04 $1,500<\/strong>\uff09\u3002 B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6b63\u78ba\u306a\u898b\u7a4d\u3082\u308a\u3092\u5f97\u308b\u305f\u3081\u306b\u3001Baidu \u3067\u5c02\u9580\u5bb6\u3068\u8a71\u3057\u5408\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u79c1\u305f\u3061\u306b\u9023\u7d61\u3057\u3066\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u5177\u4f53\u7684\u306b\u8aac\u660e\u3057\u3001\u30a2\u30c9\u30d0\u30a4\u30b9\u3001\u4fa1\u683c\u3001\u30d2\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u3001Baidu \u3067\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u304a\u624b\u4f1d\u3044\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>Baidu PPC \u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b?<\/h2>\n<p>Baidu PPC \u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u958b\u59cb\u3057\u3066\u6700\u521d\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u6709\u76ca\u3067\u3059\u304c\u3001\u9577\u671f\u7684\u306b\u306f SEO \u6226\u7565\u306e\u65b9\u304c\u3088\u308a\u73fe\u5b9f\u7684\u3067\u3059\u3002\u5b9f\u969b\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u6709\u6599\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3088\u308a\u3082\u5b9a\u6027\u7684\u3067\u3042\u308a\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3042\u306a\u305f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3042\u306a\u305f\u3088\u308a\u3082\u9ad8\u3044\u5165\u672d\u3092\u6c7a\u3081\u305f\u65e5\u306b\u306f\u3001\u30d3\u30e5\u30fc\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u306f\u6709\u6599\u5e83\u544a\u306e\u524d\u306b\u306f\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3067\u3082\u7121\u8996\u3067\u304d\u306a\u3044\u91cf\u306e\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u751f\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30cb\u30fc\u30ba\u3001\u671f\u5f85\u3001\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u3042\u3089\u3086\u308b\u53ef\u80fd\u6027\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 Baidu PPC \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u8c4a\u5bcc\u306a\u4e8b\u4f8b\u3092\u3054\u7528\u610f\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u3044\u305f\u3060\u3051\u308c\u3070\u304a\u9001\u308a\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<h2>Baidu PPC \u5e83\u544a\u4ee3\u7406\u5e97\u304c\u5fc5\u8981\u3067\u3059\u304b?<\/h2>\n<p>\u5f53\u793e\u306f\u4e2d\u56fd\u4e0a\u6d77\u3092\u62e0\u70b9\u3068\u3059\u308b\u4e2d\u56fd\u5e02\u5834\u306b\u7279\u5316\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u4e2d\u56fd\u5e02\u5834\u306b\u7279\u5316\u3057\u305f\u56fd\u969b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u5c02\u4efb\u30c1\u30fc\u30e0\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001\u30a6\u30a7\u30d6\u3001\u30c7\u30b8\u30bf\u30eb \u30c4\u30fc\u30eb\u3001\u305d\u3057\u3066\u3082\u3061\u308d\u3093 SEO \u3068 PPC \u306b\u95a2\u3059\u308b\u767e\u5ea6\u3082\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/w8SzJTH.png\" alt=\"\u30b0\u30de\" \/><\/p>\n<p><strong>\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u5f53\u793e\u306e\u5c02\u9580\u5bb6\u306b\u3054\u9023\u7d61\u306e\u4e0a\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3064\u3044\u3066\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n<ol>\n<li>\u5f53\u793e\u306e Baidu SEO \u304a\u3088\u3073 PPC \u30b5\u30fc\u30d3\u30b9<\/li>\n<li>\u5f0a\u793e\u306e\u4e8b\u4f8b\u7d39\u4ecb<\/li>\n<\/ol>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001Baidu \u306f Google \u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u306b\u52a0\u3048\u3066\u3001\u4e2d\u56fd\u5e02\u5834\u306f\u901f\u3044\u30da\u30fc\u30b9\u3067\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u63b4\u307f\u305f\u3044\u5834\u5408\u306f\u3001GMA \u306a\u3069\u306e\u5c02\u9580\u6a5f\u95a2\u3068\u5354\u529b\u3059\u308b\u65b9\u304c\u4fbf\u5229\u3067\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Baidu \u307e\u305f\u306f\u4e2d\u56fd\u5e02\u5834\u5168\u822c\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u3044\u60c5\u5831\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001\u6b21\u306e\u60c5\u5831\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 <strong>\u76f4\u63a5\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/strong> 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Marketers - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Already know the Baidu PPC basics? 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