{"id":2931,"date":"2024-01-13T09:01:16","date_gmt":"2024-01-13T01:01:16","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2931"},"modified":"2024-01-13T09:11:25","modified_gmt":"2024-01-13T01:11:25","slug":"entity-seo-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ja\/seo\/\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3seo\u306e\u7a76\u6975\u30ac\u30a4\u30c9\/","title":{"rendered":"\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO: \u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6700\u9069\u5316\u3068\u4e0a\u4f4d Google \u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u305f\u3081\u306e\u7a76\u6975\u306e\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>SEO \u306e\u4e16\u754c\u3067\u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u306e\u8907\u96d1\u3055\u3092\u89e3\u660e\u3057\u3001\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6700\u9069\u5316\u3092\u6d3b\u7528\u3057\u3066 Google \u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u30ac\u30a4\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO\u300d\u306f\u3001Google \u304c\u73fe\u5728\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 <strong>\u3082\u306e<\/strong> \u305f\u3060\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u306f 2012 \u5e74 5 \u6708\u9803\u306b\u958b\u59cb\u3055\u308c\u307e\u3057\u305f\u3002Google \u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u80cc\u5f8c\u306b\u3042\u308b\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u6a5f\u68b0\u5b66\u7fd2\u3092\u4f7f\u7528\u3057\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u8a00\u8a9e\u304c\u4e0d\u660e\u78ba\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u73fe\u5728\u3067\u306f\u3088\u308a\u826f\u3044\u9577\u671f\u7684\u306a\u89e3\u6c7a\u7b56\u304c\u5f97\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306f Google \u306b\u3068\u3063\u3066 10 \u5e74\u4ee5\u4e0a\u91cd\u8981\u3067\u3042\u308b\u306e\u306b\u3001SEO \u306e\u5c02\u9580\u5bb6\u306f\u307e\u3060\u305d\u308c\u3092\u5b8c\u5168\u306b\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u306e\u306f\u306a\u305c\u3067\u3059\u304b?\u7406\u7531\u306f\u6b21\u306e 4 \u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u300c\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO\u300d\u3068\u3044\u3046\u7528\u8a9e\u306f\u3042\u307e\u308a\u4f7f\u308f\u308c\u306a\u3044\u305f\u3081\u3001SEO \u306e\u5c02\u9580\u5bb6\u306f\u305d\u308c\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/li>\n<li>SEO \u3067\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u4f7f\u7528\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u53e4\u3044\u65b9\u6cd5\u306b\u3088\u304f\u4f3c\u3066\u304a\u308a\u3001\u6df7\u4e71\u3092\u62db\u304d\u307e\u3059\u3002<\/li>\n<li>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u3064\u3044\u3066\u5b66\u3076\u306e\u306f\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002 Google \u7279\u8a31\u3092\u8aad\u307f\u3001\u91cd\u8981\u306a\u6a5f\u68b0\u5b66\u7fd2\u306b\u3064\u3044\u3066\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>YouTube \u306b\u3088\u308a\u3001\u591a\u304f\u306e\u3053\u3068\u3092\u7c21\u5358\u306b\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u304c\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u3064\u3044\u3066\u306f\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u6b21\u306b\u3001NLP \u7814\u7a76\u8005\u304b\u3089\u5b66\u3073\u3001\u305d\u308c\u3092 SEO \u306b\u9069\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u8a18\u4e8b\u306f\u3001\u3053\u308c\u3089 4 \u3064\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u6b21\u306e\u3053\u3068\u3092\u5b66\u3073\u307e\u3059:<\/p>\n<ul>\n<li>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u305d\u306e\u91cd\u8981\u6027\u3002<\/li>\n<li>\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u306e\u6b74\u53f2\u3002<\/li>\n<li>\u691c\u7d22\u7d50\u679c\u5185\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u898b\u3064\u3051\u3066\u4f7f\u7528\u3059\u308b\u65b9\u6cd5\u3002<\/li>\n<li>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u4f7f\u7528\u3057\u3066 Web \u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n<h3><a id=\"what-is-entity-seo-and-its-impact-on-rankings\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u3068\u305d\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3078\u306e\u5f71\u97ff\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u3001\u305d\u306e\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u65b9\u6cd5\u306e\u672a\u6765\u3067\u3059\u3002<\/p>\n<h3><a id=\"how-google-uses-entities-in-search-algorithms\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u304c\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5<\/h3>\n<p>Google \u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u9593\u306e\u95a2\u4fc2\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u691c\u7d22\u610f\u56f3\u3092\u89e3\u91c8\u3057\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u7d50\u679c\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002 Web \u30b5\u30a4\u30c8\u306f\u3001Google \u304c\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5b9a\u7fa9\u3057\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u30b9\u30ad\u30fc\u30de \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3057\u3066\u63a5\u7d9a\u3092\u78ba\u7acb\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3><a id=\"benefits-of-entity-based-seo-for-modern-search\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u6700\u65b0\u306e\u691c\u7d22\u306b\u304a\u3051\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30d9\u30fc\u30b9\u306e SEO \u306e\u5229\u70b9<\/h3>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30d9\u30fc\u30b9\u306e SEO \u3078\u306e\u79fb\u884c\u306b\u3088\u308a\u3001\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u3001\u95a2\u9023\u3059\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3001\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u691c\u7d22\u306b\u5bfe\u3059\u308b Google \u306e\u91cd\u70b9\u3068\u306e\u8abf\u6574\u306b\u5bfe\u3059\u308b\u6d17\u7df4\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306a\u3069\u3001\u591a\u304f\u306e\u5229\u70b9\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u6226\u7565\u7684\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001Web \u30b5\u30a4\u30c8\u306f SEO \u3078\u306e\u6700\u65b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6d3b\u7528\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u3067\u306e\u53ef\u8996\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u4f55\u3067\u3042\u308b\u304b\u3092\u3069\u3046\u3084\u3063\u3066\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b?<\/li>\n<li>\u691c\u7d22\u7d50\u679c\u306b\u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u4f8b\u304c\u591a\u6570\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/li>\n<li>\u8eab\u8fd1\u306a\u5b9f\u4f53\u306b\u306f\u3001\u5834\u6240\u3001\u4eba\u3001\u4f01\u696d\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/V7Ey6Ug.png\" alt=\"\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u691c\u7d22\u7d50\u679c\u5185\u306e\u30a4\u30f3\u30c6\u30f3\u30c8 \u30af\u30e9\u30b9\u30bf\u30fc\u304c\u826f\u3044\u4f8b\u3067\u3059\u3002\u30c8\u30d4\u30c3\u30af\u304c\u3088\u308a\u660e\u3089\u304b\u306b\u306a\u308b\u306b\u3064\u308c\u3066\u3001\u3053\u308c\u3089\u306e\u7279\u5fb4\u304c\u3088\u308a\u591a\u304f\u73fe\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/gWnzALB.png\" alt=\"Google \u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30da\u30fc\u30b8\" \/><\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u4f7f\u7528\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u308c\u3070\u30011 \u3064\u306e SEO \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u691c\u7d22\u7d50\u679c\u304c\u5909\u308f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u3082\u3046 1 \u3064\u306e\u5834\u6240\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u9b5a\u300d\u306b\u95a2\u3059\u308b\u30da\u30fc\u30b8\u306b\u306f\u3001\u89e3\u5256\u5b66\u304b\u3089\u4eba\u9593\u306b\u3068\u3063\u3066\u306e\u91cd\u8981\u6027\u307e\u3067\u3001\u591a\u304f\u306e\u60c5\u5831\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306b\u306f\u591a\u304f\u306e\u60c5\u5831\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3059\u3079\u3066\u3092\u7db2\u7f85\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/HSNFlfn.png\" alt=\"Google \u753b\u50cf\u691c\u7d22\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/7bB3MjF.png\" alt=\"\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/nQCoMhr.png\" alt=\"\u30a4\u30f3\u30c6\u30f3\u30c8\u30af\u30e9\u30b9\u30bf\u30fc\" \/><\/p>\n<h1><a id=\"what-is-an-entity\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h1>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u3001\u305d\u306e\u540d\u524d\u3001\u30bf\u30a4\u30d7\u3001\u6027\u8cea\u306b\u3088\u3063\u3066\u8b58\u5225\u3067\u304d\u308b\u56fa\u6709\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u4ed6\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u3069\u306e\u3088\u3046\u306b\u63a5\u7d9a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 \u30ab\u30bf\u30ed\u30b0\u306b\u30ea\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306b\u306e\u307f\u3001\u6b63\u78ba\u3067\u3042\u308b\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 \u30ab\u30bf\u30ed\u30b0\u3067\u306f\u3001\u5404\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u4e00\u610f\u306e ID \u304c\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002\u79c1\u306e\u4ee3\u7406\u5e97\u306f\u3001\u3053\u308c\u3089\u306e ID \u3092\u3055\u307e\u3056\u307e\u306a\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306b\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f55\u304b\u304c\u30ab\u30bf\u30ed\u30b0\u306b\u306a\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u308c\u304c\u5b9f\u4f53\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306f\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u5e83\u7bc4\u306a\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4ed6\u306e\u4f8b\u306b\u306f\u3001Wikidata\u3001DBpedia\u3001Freebase\u3001Yago \u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/eXCZSOM.png\" alt=\"\u9b5a - \u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306e\u5b9f\u4f53\" \/><\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30ea\u30f3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306f\u975e\u69cb\u9020\u5316\u30c6\u30ad\u30b9\u30c8\u3092\u3088\u308a\u8c4a\u304b\u306b\u3057\u3001\u77e5\u8b58\u30d9\u30fc\u30b9\u3092\u69cb\u9020\u5316\u60c5\u5831\u3067\u57cb\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30ad\u30b9\u30c8\u5185\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u691c\u7d22\u3057\u3001\u30ca\u30ec\u30c3\u30b8 \u30d9\u30fc\u30b9\u306b\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u3092\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 \u30ea\u30f3\u30af\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u3001\u79c1\u305f\u3061\u3068\u6a5f\u68b0\u304c\u30c6\u30ad\u30b9\u30c8\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u60c5\u5831\u3092\u5e38\u306b\u628a\u63e1\u3057\u7d9a\u3051\u308b\u306e\u306f\u5927\u5909\u306a\u4f5c\u696d\u3067\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3078\u306e\u8a00\u53ca\u3092\u542b\u3080\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30ca\u30ec\u30c3\u30b8 \u30d9\u30fc\u30b9\u3092\u7c21\u5358\u306b\u66f4\u65b0\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u3001\u691c\u7d22\u306b\u304a\u3051\u308b\u30af\u30a8\u30ea\u3068\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u5185\u5bb9\u3092\u7406\u89e3\u3059\u308b\u65b9\u6cd5\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n<p>[\u62e1\u5f35\u540d\u524d\u4ed8\u304d\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3] \u7814\u7a76\u8ad6\u6587\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3084\u6982\u5ff5\u3092\u542b\u3080\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u66d6\u6627\u306a\u6982\u5ff5\u3092\u6271\u3046\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u591a\u304f\u306e\u8a18\u4e8b\u3092\u4f7f\u3063\u3066 Google \u3092\u6559\u3048\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/SNfHEgT.png\" alt=\"\u30e4\u30b4\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\" \/><\/p>\n<h1><a id=\"google-s-history-with-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Google \u3068\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u6b74\u53f2<\/h1>\n<p>Google \u306f\u30012010 \u5e74 7 \u6708 16 \u65e5\u306b Freebase \u3092\u8cb7\u53ce\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u4eca\u65e5\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u691c\u7d22\u30b7\u30b9\u30c6\u30e0\u3078\u306e\u5927\u304d\u306a\u4e00\u6b69\u3067\u3057\u305f\u3002<\/p>\n<p>Freebase \u306e\u5f8c\u3001Google \u306f Wikidata \u3068\u306e\u9023\u643a\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Google\u3001Bing\u3001Yahoo \u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30d6\u30ed\u30b0\u3084\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b Schema.org \u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Google \u306f\u3001Web \u30b5\u30a4\u30c8\u3067\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u305f\u3081\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>Google\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u300c<a href=\"https:\/\/www.blog.google\/products\/search\/improving-search-next-20-years\/?ref=kevin-indig.com\">\u4eca\u5f8c 20 \u5e74\u9593\u306b\u5411\u3051\u3066\u691c\u7d22\u3092\u6539\u5584\u3059\u308b<\/a>\u300d\u3067\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3060\u3051\u3067\u306f\u306a\u304f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u95a2\u9023\u6027\u3068\u54c1\u8cea\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u8a71\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google \u306f\u3001\u30ca\u30ec\u30c3\u30b8 \u30b0\u30e9\u30d5\u3068\u30c7\u30fc\u30bf \u30b9\u30af\u30ec\u30a4\u30d4\u30f3\u30b0\u3092\u4f7f\u7528\u3057\u3066\u691c\u7d22\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n<p>Google \u306f\u300110 \u5e74\u8db3\u3089\u305a\u3067 5 \u5104 7,000 \u4e07\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068 180 \u5104\u306e\u30d5\u30a1\u30af\u30c8\u304b\u3089\u30018,000 \u5104\u306e\u30d5\u30a1\u30af\u30c8\u3068 80 \u5104\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<h1><a id=\"how-is-the-entity-model-better-than-previous-search-models\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 \u30e2\u30c7\u30eb\u306f\u4ee5\u524d\u306e\u691c\u7d22\u30e2\u30c7\u30eb\u3088\u308a\u3069\u306e\u3088\u3046\u306b\u512a\u308c\u3066\u3044\u307e\u3059\u304b?<\/h1>\n<p>\u53e4\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u30d9\u30fc\u30b9\u306e\u691c\u7d22\u30e2\u30c7\u30eb\u3067\u306f\u898b\u3064\u3051\u3089\u308c\u307e\u305b\u3093\u3067\u3057\u305f<\/p>\n<p>\u30af\u30a8\u30ea\u306e\u6b63\u78ba\u306a\u5358\u8a9e\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u95a2\u9023\u3059\u308b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3002<\/p>\n<p>\u4f7f\u7528\u3059\u308b <strong><em>Ctrl + F<\/em><\/strong> \u30da\u30fc\u30b8\u4e0a\u306e \u306f\u3001\u3053\u308c\u3089\u306e\u53e4\u3044\u30e2\u30c7\u30eb\u306b\u4f3c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u4e0a\u306b\u306f\u6bce\u65e5\u5927\u91cf\u306e\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u304c\u3042\u308a\u3001Google \u304c\u3059\u3079\u3066\u306e\u5358\u8a9e\u3084\u30da\u30fc\u30b8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u3001Google \u304c\u5c11\u306a\u3044\u52b4\u529b\u3067\u7406\u89e3\u3092\u6df1\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308b Krisztian Balog \u6c0f\u306f\u3001\u691c\u7d22\u3092\u6539\u5584\u3059\u308b 3 \u3064\u306e\u65b9\u6cd5\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u62e1\u5f35\u30d9\u30fc\u30b9<\/strong>: \u95a2\u9023\u8a9e\u3092\u691c\u7d22\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u6295\u5f71\u30d9\u30fc\u30b9<\/strong>: \u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u4f7f\u7528\u3057\u3066\u3001\u30af\u30a8\u30ea\u3068\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u95a2\u9023\u6027\u3092\u7406\u89e3\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30d9\u30fc\u30b9<\/strong>: \u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u4f7f\u7528\u3057\u3066\u3001\u901a\u5e38\u306e\u7528\u8a9e\u30d9\u30fc\u30b9\u306e\u691c\u7d22\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>Balog \u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e 6 \u3064\u306e\u8907\u96d1\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3064\u3044\u3066\u3082\u8a71\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><a id=\"how-to-take-advantage-of-entity-seo-for-higher-rankings\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u3092\u6d3b\u7528\u3057\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<\/h3>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u6700\u9069\u5316\u3059\u308b\u306b\u306f\u3001Web \u30b5\u30a4\u30c8\u306f\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u76e3\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306e\u95a2\u9023\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u7279\u5b9a\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 Google \u304c\u305d\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u30ca\u30ec\u30c3\u30b8 \u30b0\u30e9\u30d5\u3067\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001Web \u30b5\u30a4\u30c8\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6226\u7565\u7684\u306b\u6700\u9069\u5316\u3057\u3066\u9069\u5207\u306a\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u4e00\u81f4\u3055\u305b\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u53ef\u8996\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><a id=\"implementing-entity-based-strategies\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30d9\u30fc\u30b9\u306e\u6226\u7565\u306e\u5b9f\u88c5<\/h2>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30d9\u30fc\u30b9\u306e\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306f\u3001\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6700\u9069\u5316\u306e\u5229\u70b9\u3092\u6700\u5927\u5316\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 Web \u30b5\u30a4\u30c8\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95a2\u9023\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3057\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30d9\u30fc\u30b9\u306e\u6226\u7565\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u6226\u8853\u3092\u6d3b\u7528\u3057\u3066\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u6700\u9069\u5316\u3057\u3001\u5168\u4f53\u7684\u306a\u691c\u7d22\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3><a id=\"utilizing-schema-markup-for-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u30b9\u30ad\u30fc\u30de \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5229\u7528<\/h3>\n<p>\u30b9\u30ad\u30fc\u30de \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u7279\u306b Google \u304c\u7c21\u5358\u306b\u89e3\u91c8\u3057\u3066\u691c\u7d22\u7d50\u679c\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u308b\u5f62\u5f0f\u3067\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5b9a\u7fa9\u304a\u3088\u3073\u8868\u793a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u30b9\u30ad\u30fc\u30de \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001Web \u30b5\u30a4\u30c8\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u3055\u307e\u3056\u307e\u306a\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u9593\u306e\u95a2\u4fc2\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u53ef\u8996\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<h3><a id=\"entity-audit-analyzing-and-optimizing-entity-signals\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u76e3\u67fb: \u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u4fe1\u53f7\u306e\u5206\u6790\u3068\u6700\u9069\u5316<\/h3>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u76e3\u67fb\u306f\u3001Web \u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306e\u95a2\u9023\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u7279\u5b9a\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u65e2\u5b58\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5206\u6790\u3057\u3001\u9069\u5207\u306a\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u305d\u306e\u5c5e\u6027\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u91c8\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001Web \u30b5\u30a4\u30c8\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6226\u7565\u7684\u306b\u6700\u9069\u5316\u3057\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3068\u53ef\u8996\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h1><a id=\"three-types-of-data-structures\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>3\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u69cb\u9020<\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/vVZ8Bt4.png\" alt=\"3\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u69cb\u9020\" \/><\/p>\n<p>\u3053\u306e\u56f3\u306f\u3001\u30c7\u30fc\u30bf\u5185\u306e\u95a2\u4fc2\u304c\u3044\u304b\u306b\u8907\u96d1\u306b\u306a\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d1\u30bf\u30fc\u30f3\u306f\u30da\u30fc\u30b8\u3054\u3068\u306e\u30b9\u30ad\u30fc\u30de\u3067\u3082\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u53d6\u5f97\u3059\u308b\u306b\u306f\u3001\u6b21\u306e 3 \u3064\u306e\u30c7\u30fc\u30bf\u69cb\u9020\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u975e\u69cb\u9020\u5316\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u8aac\u660e<\/strong>: \u4ed6\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3078\u306e\u53c2\u7167\u3092\u8a8d\u8b58\u3057\u3066\u30af\u30ea\u30a2\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u534a\u69cb\u9020\u5316<\/strong>: \u4ed6\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3078\u306e\u30ea\u30f3\u30af\u304c\u660e\u78ba\u306a Wikipedia \u3068\u540c\u69d8\u3067\u3059\u3002<\/li>\n<li><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong>: \u30b0\u30e9\u30d5\u5185\u306e RDF \u30c8\u30ea\u30d7\u30eb (\u30ca\u30ec\u30c3\u30b8 \u30b0\u30e9\u30d5\u306a\u3069)\u3002<\/li>\n<\/ul>\n<p>\u30c6\u30ad\u30b9\u30c8\u306e\u69cb\u9020\u304c\u4e0d\u5341\u5206\u3060\u3068\u3001IR \u30b9\u30b3\u30a2\u304c\u4f4e\u4e0b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u5c5e\u6027\u3068\u95a2\u4fc2\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h1><a id=\"using-wikipedia-for-entity-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u306b\u5bfe\u3059\u308b Wikipedia \u306e\u4f7f\u7528<\/h1>\n<h3><a id=\"structure-of-wikipedia-pages\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306e\u30da\u30fc\u30b8\u306e\u69cb\u9020<\/h3>\n<p>\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306e\u8a18\u4e8b\u306f\u901a\u5e38\u3001\u300c\u30ea\u30fc\u30c9\u300d\u3068\u547c\u3070\u308c\u308b\u8981\u7d04\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u4eba\u3005\u304c\u3082\u3063\u3068\u8aad\u307f\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u66f8\u304d\u65b9\u3092\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306e\u30ea\u30f3\u30af\u306f\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u3060\u3051\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8a18\u4e8b\u9593\u306e\u3064\u306a\u304c\u308a\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f Wikipedia \u30da\u30fc\u30b8\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30bf\u30a4\u30c8\u30eb<\/li>\n<li>\u30ea\u30fc\u30c9\u90e8\n<ul>\n<li>\u66d6\u6627\u3055\u56de\u907f\u30ea\u30f3\u30af<\/li>\n<li>\u60c5\u5831\u30dc\u30c3\u30af\u30b9<\/li>\n<li>\u7d39\u4ecb\u6587<\/li>\n<\/ul>\n<\/li>\n<li>\u76ee\u6b21<\/li>\n<li>\u672c\u6587\u306e\u5185\u5bb9<\/li>\n<li>\u4ed8\u9332\u304a\u3088\u3073\u5e95\u90e8\u4e8b\u9805\n<ul>\n<li>\u53c2\u8003\u6587\u732e\u3068\u30e1\u30e2<\/li>\n<li>\u5916\u90e8\u30ea\u30f3\u30af<\/li>\n<li>\u30ab\u30c6\u30b4\u30ea\u30fc<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h1><a id=\"how-to-optimize-for-entities\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5<\/h1>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u6700\u9069\u5316\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u95a2\u9023\u3059\u308b\u5358\u8a9e\u3092\u30da\u30fc\u30b8\u306b\u542b\u3081\u307e\u3059\u3002<\/li>\n<li>\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u304b?<\/li>\n<li>\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u30da\u30fc\u30b8\u4e0a\u3067\u3069\u306e\u3088\u3046\u306b\u7de8\u6210\u3055\u308c\u308b\u304b\u3002<\/li>\n<li>\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3001\u534a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/li>\n<li>\u4e3b\u8a9e-\u8ff0\u8a9e-\u76ee\u7684\u8a9e\u30da\u30a2 (SPO) \u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/li>\n<li>Web \u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u672c\u306e\u30da\u30fc\u30b8\u306e\u3088\u3046\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/li>\n<li>Web \u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c Web \u30b5\u30a4\u30c8\u4e0a\u3067\u3069\u306e\u3088\u3046\u306b\u914d\u7f6e\u3055\u308c\u308b\u304b\u3002<\/li>\n<li>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u65e2\u77e5\u306e\u7279\u5fb4\u3092 Web \u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u542b\u3081\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u30ca\u30ec\u30c3\u30b8 \u30d9\u30fc\u30b9\u306f\u30ca\u30ec\u30c3\u30b8 \u30b0\u30e9\u30d5\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u691c\u7d22\u7d50\u679c\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u306b\u5fdc\u3058\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u691c\u7d22\u610f\u56f3\u3092\u30ab\u30d0\u30fc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Google \u306f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306b\u95a2\u9023\u3059\u308b\u300cPeople Both Ask\u300d\u3001\u300cPeople Search For\u300d\u3001\u300cAutocomplete\u300d\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u6587\u66f8\u306b\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u691c\u7d22\u610f\u56f3\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/5Rx9rpN.png\" alt=\"\u4eba\u3005\u3082\u5c0b\u306d\u307e\u3059\" \/><\/p>\n<p>Google \u306e\u30c4\u30fc\u30eb\u306f\u3001Google \u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u306e\u3088\u3046\u306b\u898b\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u9855\u8457\u6027\u30b9\u30b3\u30a2\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/zoZZKio.png\" alt=\"Google API\u30c4\u30fc\u30eb\" \/><\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u306b\u3068\u3063\u3066\u306f\u3001\u3059\u3079\u3066\u306e\u5358\u8a9e\u3068\u6bb5\u843d\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u8a00\u8a9e\u306f\u66d6\u6627\u306a\u306e\u3067\u3001Google \u306b\u5bfe\u3057\u3066\u3082\u3063\u3068\u30b9\u30c8\u30ec\u30fc\u30c8\u306b\u8a00\u8449\u3092\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u4ee3\u306e\u66d6\u6627\u3055\u56de\u907f\u3067\u306f\u3001\u6b21\u306e 3 \u3064\u306e\u3053\u3068\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u30e1\u30f3\u30b7\u30e7\u30f3\u304c\u3044\u304b\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3002<\/li>\n<li>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u8a00\u53ca\u306e\u5468\u56f2\u306e\u30c6\u30ad\u30b9\u30c8\u306f\u3069\u306e\u7a0b\u5ea6\u4f3c\u3066\u3044\u307e\u3059\u304b?<\/li>\n<li>\u6587\u66f8\u5185\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u30ea\u30f3\u30af\u3059\u308b\u3059\u3079\u3066\u306e\u6c7a\u5b9a\u306f\u3069\u306e\u3088\u3046\u306b\u9023\u643a\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Hqa4t46.png\" alt=\"\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30ea\u30f3\u30af\u306e\u6c7a\u5b9a\" \/><\/p>\n<p>\u30b9\u30ad\u30fc\u30de\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30d6\u30ed\u30b0\u5185\u306e\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u30ca\u30ec\u30c3\u30b8 \u30d9\u30fc\u30b9\u306b\u30ea\u30f3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u6ce8\u91c8\u306b\u3088\u308a\u3001\u691c\u7d22\u7d50\u679c\u3068\u30e6\u30fc\u30b6\u30fc \u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/FDSrOtx.png\" alt=\"\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u6ce8\u91c8\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f\u3001FAQ \u30b3\u30f3\u30c6\u30f3\u30c4\u306f FAQ \u30b9\u30ad\u30fc\u30de\u3092\u4f7f\u7528\u3057\u3066 Google \u7528\u306b\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/FDSrOtx.png\" alt=\"\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u6ce8\u91c8 - 2\" \/><\/p>\n<p>\u3053\u306e\u4f8b\u3067\u306f\u3001\u30b9\u30ad\u30fc\u30de\u306f\u30c6\u30ad\u30b9\u30c8\u3001ID\u3001\u304a\u3088\u3073\u30da\u30fc\u30b8\u306e\u4e3b\u8981\u306a\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30ad\u30fc\u30de\u3092\u4f7f\u7528\u3057\u305f\u6700\u9069\u5316\u3068\u306f\u3001\u56fa\u6709\u8868\u73fe\u306e\u8a8d\u8b58\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/YzEQN8w.png\" alt=\"\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\" \/><\/p>\n<p>\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u8a8d\u8b58\u3057\u3001\u66d6\u6627\u3055\u3092\u306a\u304f\u3059\u3053\u3068\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<h1><a id=\"beyond-seo-tool-suggestions\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>SEO \u30c4\u30fc\u30eb\u4ee5\u5916\u306e\u63d0\u6848<\/h1>\n<p>\u307b\u3068\u3093\u3069\u306e SEO \u306f\u30da\u30fc\u30b8\u4e0a\u306e\u6700\u9069\u5316\u306b\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3067\u306f\u5e38\u306b\u72ec\u81ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Google \u306f\u72ec\u81ea\u306e\u60c5\u5831\u3092\u597d\u307f\u307e\u3059\u3002\u4ed6\u306e\u30b5\u30a4\u30c8\u3092\u30b3\u30d4\u30fc\u3057\u3066\u3082\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u304c\u6700\u9ad8\u6a29\u5a01\u306b\u306a\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3><a id=\"comparing-traditional-seo-with-entity-based-seo\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>\u5f93\u6765\u306e SEO \u3068\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30d9\u30fc\u30b9\u306e SEO \u306e\u6bd4\u8f03<\/h3>\n<p>\u5f93\u6765\u306e SEO \u3068\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 \u30d9\u30fc\u30b9\u306e SEO \u3092\u6bd4\u8f03\u3059\u308b\u306b\u306f\u3001\u500b\u3005\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u6700\u9069\u5316\u3078\u306e\u7126\u70b9\u306e\u79fb\u884c\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u306e SEO \u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u30d9\u30fc\u30b9\u306e SEO \u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u53ef\u8996\u6027\u3068\u95a2\u9023\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u95a2\u9023\u3059\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306e\u9023\u643a\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6bd4\u8f03\u306f\u3001SEO \u306b\u5bfe\u3059\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306e\u660e\u78ba\u306a\u5229\u70b9\u3068\u5f71\u97ff\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"SEO \u306e\u4e16\u754c\u3067\u306f\u3001\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 SEO \u306f\u691c\u7d22\u306b\u5bfe\u3059\u308b\u5b9f\u8a3c\u6e08\u307f\u306e\u5f71\u97ff\u306b\u3088\u308a\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u2026","protected":false},"author":1,"featured_media":2429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[241,245,233,242],"tags":[],"ppma_author":[290],"class_list":{"0":"post-2931","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advanced-seo","8":"category-mobile-seo","9":"category-seo","10":"category-technical-seo","11":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"In the world of SEO, Entity SEO has gained significant attention due to its\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/ja\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings\" \/>\n<meta property=\"og:description\" content=\"In the world of SEO, Entity SEO has gained significant attention due to its\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seo.tenten.co\/ja\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/\" \/>\n<meta property=\"og:site_name\" content=\"AI SEO Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tentencreative\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-13T01:01:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-13T01:11:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Innovations-in-Cybersecurity-The-Emerging-Technologies-Guarding-O-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pladora Maria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/tentencreative\" \/>\n<meta name=\"twitter:site\" content=\"@tentencreative\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pladora Maria\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"8\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/\"},\"author\":{\"name\":\"Pladora Maria\",\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba\"},\"headline\":\"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings\",\"datePublished\":\"2024-01-13T01:01:16+00:00\",\"dateModified\":\"2024-01-13T01:11:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/\"},\"wordCount\":1662,\"publisher\":{\"@id\":\"https:\/\/seo.tenten.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Database-Management-Top-Tips-to-Enhance-Performance-and-Security-scaled.jpg\",\"articleSection\":[\"Advanced SEO\",\"Mobile SEO\",\"SEO\",\"Technical SEO\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/\",\"url\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/\",\"name\":\"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings - AI SEO Agency\",\"isPartOf\":{\"@id\":\"https:\/\/seo.tenten.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Database-Management-Top-Tips-to-Enhance-Performance-and-Security-scaled.jpg\",\"datePublished\":\"2024-01-13T01:01:16+00:00\",\"dateModified\":\"2024-01-13T01:11:25+00:00\",\"description\":\"In the world of SEO, Entity SEO has gained significant attention due to its\",\"breadcrumb\":{\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#primaryimage\",\"url\":\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Database-Management-Top-Tips-to-Enhance-Performance-and-Security-scaled.jpg\",\"contentUrl\":\"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Database-Management-Top-Tips-to-Enhance-Performance-and-Security-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seo.tenten.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seo.tenten.co\/#website\",\"url\":\"https:\/\/seo.tenten.co\/\",\"name\":\"AI SEO by Tenten - AI-Powered SEO + Technical SEO\",\"description\":\"We are AI SEO and Technical SEO agency for SME, B2B &amp; Medical | Boost rankings and dominate search results with GPT4\",\"publisher\":{\"@id\":\"https:\/\/seo.tenten.co\/#organization\"},\"alternateName\":\"TentenAI SEO\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seo.tenten.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/seo.tenten.co\/#organization\",\"name\":\"AI SEO by Tenten - AI-Powered SEO + Technical SEO\",\"alternateName\":\"TentenAI SEO\",\"url\":\"https:\/\/seo.tenten.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/seo-s3.tenten.co\/2023\/12\/site-icon.png\",\"contentUrl\":\"https:\/\/seo-s3.tenten.co\/2023\/12\/site-icon.png\",\"width\":512,\"height\":512,\"caption\":\"AI SEO by Tenten - AI-Powered SEO + Technical SEO\"},\"image\":{\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/tentencreative\/\",\"https:\/\/twitter.com\/tentencreative\",\"https:\/\/www.linkedin.com\/company\/tentenco\",\"https:\/\/www.instagram.com\/tenten.co\",\"https:\/\/www.youtube.com\/user\/tentencreative\",\"https:\/\/dribbble.com\/tentenco\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba\",\"name\":\"Pladora Maria\",\"description\":\"Maria brings over 11 years of experience as a digital marketer, having worked both in-house and on the agency side. This diverse background enriches her writing with a wealth of practical insights. She specializes in crafting beginner-friendly articles on topics such as keyword research, on-page SEO, and content creation.\",\"sameAs\":[\"https:\/\/seo.tenten.co\",\"https:\/\/instagram.com\/tenten.co\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/tentencreative\"],\"url\":\"https:\/\/seo.tenten.co\/ja\/author\/tenten\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings - AI SEO Agency","description":"In the world of SEO, Entity SEO has gained significant attention due to its","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seo.tenten.co\/ja\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/","og_locale":"ja_JP","og_type":"article","og_title":"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings","og_description":"In the world of SEO, Entity SEO has gained significant attention due to its","og_url":"https:\/\/seo.tenten.co\/ja\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/","og_site_name":"AI SEO Agency","article_publisher":"https:\/\/www.facebook.com\/tentencreative\/","article_published_time":"2024-01-13T01:01:16+00:00","article_modified_time":"2024-01-13T01:11:25+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Innovations-in-Cybersecurity-The-Emerging-Technologies-Guarding-O-scaled.jpg","type":"image\/jpeg"}],"author":"Pladora Maria","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/tentencreative","twitter_site":"@tentencreative","twitter_misc":{"\u57f7\u7b46\u8005":"Pladora Maria","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"8\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#article","isPartOf":{"@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/"},"author":{"name":"Pladora Maria","@id":"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba"},"headline":"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings","datePublished":"2024-01-13T01:01:16+00:00","dateModified":"2024-01-13T01:11:25+00:00","mainEntityOfPage":{"@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/"},"wordCount":1662,"publisher":{"@id":"https:\/\/seo.tenten.co\/#organization"},"image":{"@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Database-Management-Top-Tips-to-Enhance-Performance-and-Security-scaled.jpg","articleSection":["Advanced SEO","Mobile SEO","SEO","Technical SEO"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/","url":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/","name":"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings - AI SEO Agency","isPartOf":{"@id":"https:\/\/seo.tenten.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#primaryimage"},"image":{"@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#primaryimage"},"thumbnailUrl":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Database-Management-Top-Tips-to-Enhance-Performance-and-Security-scaled.jpg","datePublished":"2024-01-13T01:01:16+00:00","dateModified":"2024-01-13T01:11:25+00:00","description":"In the world of SEO, Entity SEO has gained significant attention due to its","breadcrumb":{"@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#primaryimage","url":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Database-Management-Top-Tips-to-Enhance-Performance-and-Security-scaled.jpg","contentUrl":"https:\/\/seo.tenten.co\/wp-content\/uploads\/2023\/12\/Database-Management-Top-Tips-to-Enhance-Performance-and-Security-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/seo.tenten.co\/zh\/seo\/\u5be6\u9ad4seo\u7d42\u6975\u6307\u5357\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seo.tenten.co\/"},{"@type":"ListItem","position":2,"name":"Entity SEO: The Ultimate Guide for Semantic Optimization and Higher Google Rankings"}]},{"@type":"WebSite","@id":"https:\/\/seo.tenten.co\/#website","url":"https:\/\/seo.tenten.co\/","name":"AI SEO by Tenten - AI-Powered SEO + Technical SEO","description":"We are AI SEO and Technical SEO agency for SME, B2B &amp; Medical | Boost rankings and dominate search results with GPT4","publisher":{"@id":"https:\/\/seo.tenten.co\/#organization"},"alternateName":"TentenAI SEO","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seo.tenten.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/seo.tenten.co\/#organization","name":"AI SEO by Tenten - AI-Powered SEO + Technical SEO","alternateName":"TentenAI SEO","url":"https:\/\/seo.tenten.co\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/seo.tenten.co\/#\/schema\/logo\/image\/","url":"https:\/\/seo-s3.tenten.co\/2023\/12\/site-icon.png","contentUrl":"https:\/\/seo-s3.tenten.co\/2023\/12\/site-icon.png","width":512,"height":512,"caption":"AI SEO by Tenten - AI-Powered SEO + Technical SEO"},"image":{"@id":"https:\/\/seo.tenten.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tentencreative\/","https:\/\/twitter.com\/tentencreative","https:\/\/www.linkedin.com\/company\/tentenco","https:\/\/www.instagram.com\/tenten.co","https:\/\/www.youtube.com\/user\/tentencreative","https:\/\/dribbble.com\/tentenco"]},{"@type":"Person","@id":"https:\/\/seo.tenten.co\/#\/schema\/person\/b8f2cfaa5cdbcc9a9be32ad46da81aba","name":"Pladora Maria","description":"Maria brings over 11 years of experience as a digital marketer, having worked both in-house and on the agency side. This diverse background enriches her writing with a wealth of practical insights. She specializes in crafting beginner-friendly articles on topics such as keyword research, on-page SEO, and content creation.","sameAs":["https:\/\/seo.tenten.co","https:\/\/instagram.com\/tenten.co","https:\/\/twitter.com\/https:\/\/twitter.com\/tentencreative"],"url":"https:\/\/seo.tenten.co\/ja\/author\/tenten\/"}]}},"authors":[{"term_id":290,"user_id":1,"is_guest":0,"slug":"tenten","display_name":"Pladora Maria","avatar_url":{"url":"https:\/\/seo-s3.tenten.co\/2024\/06\/Kelly-w.jpg","url2x":"https:\/\/seo-s3.tenten.co\/2024\/06\/Kelly-w.jpg"},"first_name":"Pladora","last_name":"Maria","user_url":"https:\/\/seo.tenten.co","job_title":"CMO","tiktok":"https:\/\/www.tiktok.com\/@tentencreative","youtube":"https:\/\/www.youtube.com\/user\/tentencreative","linkedin":"https:\/\/www.linkedin.com\/in\/pladoramaria\/","instagram":"https:\/\/instagram.com\/tenten.co","twitter":"https:\/\/twitter.com\/tentencreative","facebook":"","description":"Maria brings over 11 years of experience as a digital marketer, having worked both in-house and on the agency side. This diverse background enriches her writing with a wealth of practical insights. She specializes in crafting beginner-friendly articles on topics such as keyword research, on-page SEO, and content creation."}],"_links":{"self":[{"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/posts\/2931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/comments?post=2931"}],"version-history":[{"count":0,"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/posts\/2931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/media\/2449"}],"wp:attachment":[{"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/categories?post=2931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/tags?post=2931"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/seo.tenten.co\/ja\/wp-json\/wp\/v2\/ppma_author?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}