{"id":2826,"date":"2024-01-04T11:58:11","date_gmt":"2024-01-04T03:58:11","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=2826"},"modified":"2024-01-04T12:44:43","modified_gmt":"2024-01-04T04:44:43","slug":"unlock-abm-with-crm-automation","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/ja\/marketing\/crm\u81ea\u52d5\u5316\u3067abm\u306e\u30ed\u30c3\u30af\u3092\u89e3\u9664\u3059\u308b\/","title":{"rendered":"ABM \u306e\u6210\u529f\u306e\u9375\u3092\u63e1\u308b: CRM \u3068\u81ea\u52d5\u5316\u304c\u3069\u306e\u3088\u3046\u306b\u7d50\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u304b"},"content":{"rendered":"<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u3092\u9023\u643a\u3055\u305b\u3001\u4e3b\u8981\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u5f37\u529b\u306a\u6226\u7565\u3068\u3057\u3066\u767b\u5834\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001CRM \u3068\u81ea\u52d5\u5316\u306e\u5f37\u307f\u3092\u6d3b\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5f37\u5316\u3057\u3001\u6700\u5927\u306e\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306b\u3064\u3044\u3066\u7406\u89e3\u3059\u308b<\/h2>\n<h3>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u3092\u8abf\u6574\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002 ABM \u306f\u3001\u5e83\u7bc4\u56f2\u306b\u7db2\u3092\u5e83\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e3b\u8981\u9867\u5ba2\u306e\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u306b\u5171\u9cf4\u3059\u308b\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u306e\u53d6\u308a\u7d44\u307f\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u80b2\u6210\u3057\u3001\u5168\u4f53\u7684\u306a\u9867\u5ba2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XZcTkBY.png\" alt=\"\" \/><\/p>\n<h3>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u70b9<\/h3>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u500b\u3005\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u5185\u3067\u5927\u5e45\u306a\u6210\u9577\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002 ABM \u306f\u3001\u696d\u754c\u5168\u4f53\u306b\u5411\u3051\u3066\u5e83\u7bc4\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7279\u5b9a\u306e\u4f01\u696d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3001\u4f01\u696d\u56fa\u6709\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3084\u4fa1\u5024\u63d0\u6848\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u6b74\u53f2\u7684\u306b\u3001ABM \u306f\u5927\u4f01\u696d\u306e\u9818\u57df\u3067\u3042\u308a\u3001\u53d6\u5f15\u306e\u898f\u6a21\u304c\u5927\u304d\u3044\u305f\u3081\u3001\u5358\u4e00\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u304c\u4fa1\u5024\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406 (CRM) \u30c4\u30fc\u30eb\u3068\u81ea\u52d5\u5316\u306e\u9032\u6b69\u306b\u3088\u308a\u3001\u4e2d\u5c0f\u4f01\u696d\u306f ABM \u3092\u5c0e\u5165\u3057\u3066\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u5927\u304d\u306a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u7406\u60f3\u7684\u306a\u8cfc\u5165\u8005\u50cf\u3092\u4f5c\u6210\u3059\u308b<\/strong><\/h3>\n<p>CRM \u5185\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb (ICP) \u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306b\u5b8c\u5168\u306b\u4e00\u81f4\u3059\u308b\u4f01\u696d\u3092\u8868\u3057\u307e\u3059\u3002 ICP \u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3001ABM \u306e\u53d6\u308a\u7d44\u307f\u306b\u4fa1\u5024\u304c\u3042\u308b\u4f01\u696d\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3057\u3001\u9ad8\u53ce\u76ca\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u898b\u8fbc\u307f\u5ba2\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u5b9f\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u4e3b\u8981\u306a\u53ce\u76ca\u6e90\u3092\u7279\u5b9a\u3059\u308b<\/strong><\/h3>\n<p>CRM \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u4e3b\u306a\u53ce\u5165\u6e90\u304c\u3059\u3050\u306b\u308f\u304b\u308a\u307e\u3059\u3002\u6bce\u6708\u306e\u7d4c\u5e38\u53ce\u76ca (MRR) \u306e\u304b\u306a\u308a\u306e\u90e8\u5206\u304c\u5c11\u6570\u306e\u4f01\u696d\u304b\u3089\u5f97\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3088\u3046\u306b ABM \u6226\u7565\u3092\u8abf\u6574\u3057\u307e\u3059\u3002\u9006\u306b\u3001\u4e00\u90e8\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u304b\u306a\u308a\u306e\u6ce8\u610f\u3092\u8981\u6c42\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u53ce\u76ca\u304c\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u3001CRM \u306f\u96c6\u4e2d\u529b\u3092\u518d\u8abf\u6574\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3><strong>\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3068\u5229\u76ca\u3092\u89e3\u8aad\u3059\u308b<\/strong><\/h3>\n<p>CRM \u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u3068\u3001\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8ab2\u984c\u3001\u597d\u307f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30d1\u30bf\u30fc\u30f3\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306e\u4e3b\u8981\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u8cfc\u5165\u3059\u308b\u3082\u306e\u3001\u6d88\u8cbb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u306e\u3084\u308a\u3068\u308a\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u30c6\u30fc\u30de\u306b\u5171\u9cf4\u3059\u308b\u3088\u3046\u306b\u30c7\u30b8\u30bf\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d17\u7df4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u81ea\u52d5\u5316<\/strong><\/h3>\n<p>\u8996\u8074\u8005\u304c\u5207\u671b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6c7a\u5b9a\u3057\u305f\u3089\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30bd\u30fc\u30b7\u30e3\u30eb \u30c4\u30fc\u30eb\u306b\u3088\u308a\u3001\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u3067\u5b9a\u671f\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u5408\u7406\u5316\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u4e0e\u3059\u308b\u6700\u9069\u306a\u65e5\u6642\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306e\u76f8\u4e57\u52b9\u679c<\/strong><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4 \u30b7\u30f3\u30b8\u30b1\u30fc\u30b7\u30e7\u30f3 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u4e3b\u8981\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6b63\u78ba\u306a\u30ea\u30b9\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u3053\u308c\u3089\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u7279\u5b9a\u306e\u57fa\u6e96\u306b\u4e00\u81f4\u3059\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u914d\u4fe1\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u3001\u7d50\u679c\u3092\u91cd\u8996\u3057\u305f\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>CRM \u3068 ABM \u306e\u81ea\u52d5\u5316<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f\u3001\u305d\u306e\u6709\u52b9\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406 (CRM) \u3068\u81ea\u52d5\u5316\u306e\u7d71\u5408\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002 CRM \u30b7\u30b9\u30c6\u30e0\u3092\u52b9\u679c\u7684\u306b\u5229\u7528\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u9867\u5ba2\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3053\u308c\u306f ABM \u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u81ea\u52d5\u5316\u306f\u3001ABM \u306e\u53d6\u308a\u7d44\u307f\u3092\u62e1\u5f35\u304a\u3088\u3073\u5408\u7406\u5316\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u5927\u898f\u6a21\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u81ea\u52d5\u5316\u3055\u308c\u305f\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u5b9f\u88c5<\/strong><\/h3>\n<p>\u591a\u6570\u306e\u91cd\u8981\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4f01\u696d\u306e\u5834\u5408\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306b\u3088\u308a\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u898b\u843d\u3068\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3 \u30c4\u30fc\u30eb\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u30c8\u30ea\u30ac\u30fc\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30ad\u30fc \u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u7279\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u88fd\u54c1\u3092\u76f4\u63a5\u30aa\u30d5\u30a1\u30fc\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>ABM \u3092\u52b9\u679c\u7684\u304b\u3064\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u898b\u901a\u3057\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5805\u7262\u306a CRM \u30b7\u30b9\u30c6\u30e0\u306f ABM \u306e\u4e3b\u8981\u306a\u5019\u88dc\u3092\u7279\u5b9a\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u306f ABM \u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u5408\u7406\u5316\u3057\u3001\u6700\u9069\u5316\u3057\u3066\u6700\u5927\u306e\u52b9\u679c\u3068\u52b9\u7387\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<h3>ABM \u306b\u304a\u3051\u308b CRM \u306e\u5f79\u5272<\/h3>\n<p>\u5805\u7262\u306a CRM \u30b7\u30b9\u30c6\u30e0\u306f ABM \u306e\u6210\u529f\u306e\u57fa\u790e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u91cd\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u304a\u3088\u3073\u7ba1\u7406\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5305\u62ec\u7684\u306a\u30d3\u30e5\u30fc\u3092\u4f5c\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u6848\u3057\u3001\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u3092\u901a\u3058\u3066\u4e3b\u8981\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u80b2\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 CRM \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u597d\u307f\u3001\u884c\u52d5\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u52b9\u679c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>ABM \u306e\u81ea\u52d5\u5316\u306e\u6d3b\u7528<\/h3>\n<p>\u81ea\u52d5\u5316\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u4f53\u7cfb\u7684\u306b\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u88c5\u304c\u7c21\u7d20\u5316\u3055\u308c\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u9001\u4fe1\u3084\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u30c8\u30ea\u30ac\u30fc\u306a\u3069\u3001\u53cd\u5fa9\u7684\u306a\u30bf\u30b9\u30af\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f5c\u6210\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5206\u6790\u306b\u3055\u3089\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/TFt6veZ.png\" alt=\"\" \/><\/p>\n<h3>CRM \u306b\u3088\u308b\u8ca9\u58f2\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a<\/h3>\n<p>CRM \u306e\u7d71\u5408\u306f\u3001\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3084\u597d\u307f\u306e\u7d71\u4e00\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u3092\u9023\u643a\u3055\u305b\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f CRM \u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u6226\u7565\u3092\u8abf\u6574\u3067\u304d\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5c65\u6b74\u3084\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u95a2\u5fc3\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8abf\u6574\u306b\u3088\u308a\u3001\u4e00\u8cab\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4fc3\u9032\u3055\u308c\u3001\u8ca9\u58f2\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u304c\u78ba\u5b9f\u306b\u540c\u671f\u3055\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u306e\u6709\u610f\u7fa9\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u63a8\u9032\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u307e\u3059\u3002<\/p>\n<h2>\u52b9\u679c\u7684\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/h2>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f\u3001\u7279\u5b9a\u306e\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u306e\u53d6\u308a\u7d44\u307f\u3092\u8abf\u6574\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u52b9\u679c\u7684\u306a\u6226\u7565\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002 ABM \u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u5074\u9762\u306e 1 \u3064\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u7279\u5b9a\u3055\u308c\u305f\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3084\u554f\u984c\u70b9\u306b\u5171\u9cf4\u3059\u308b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f5c\u6210\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u8ca9\u58f2\u6a5f\u4f1a\u3068\u53ce\u76ca\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u6709\u610f\u7fa9\u306a\u3084\u308a\u53d6\u308a\u3092\u63a8\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u80b2\u6210<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u80b2\u6210\u306f\u3001\u52b9\u679c\u7684\u306a ABM \u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3058\u3066\u4e3b\u8981\u306a\u9867\u5ba2\u3068\u306e\u4e00\u8cab\u3057\u305f\u6226\u7565\u7684\u306a\u95a2\u4e0e\u304c\u542b\u307e\u308c\u3001\u9867\u5ba2\u56fa\u6709\u306e\u8981\u4ef6\u306b\u5bfe\u51e6\u3057\u306a\u304c\u3089\u4fe1\u983c\u3068\u4fe1\u7528\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u80b2\u6210\u306b\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u30011 \u5bfe 1 \u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u5c0e\u304d\u3001\u6700\u7d42\u7684\u306b\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u5909\u3048\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3>ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f8b<\/h3>\n<h4>\u30ed\u30d3\u30f3 (1\u5bfe\u591a)<\/h4>\n<p>Robin \u306f\u3001GIPHY\u3001Fender\u3001Peloton \u306a\u3069\u306e\u8457\u540d\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u63d0\u643a\u3057\u3066\u3001\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u4f01\u696d\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u4f5c\u696d\u7ba1\u7406\u3092\u5408\u7406\u5316\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f SaaS \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n<p><strong>\u5ba2\u89b3\u7684\uff1a<\/strong><br \/>\nRobin \u306f\u30aa\u30d5\u30a3\u30b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc \u30c4\u30fc\u30eb\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u305d\u306e\u4fa1\u5024\u3092\u9b45\u529b\u7684\u306a\u65b9\u6cd5\u3067\u7d39\u4ecb\u3059\u308b\u306e\u306b\u82e6\u52b4\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u76ee\u7684\u306f\u3001Web \u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u5897\u3084\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u793a\u3059\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<p><strong>\u5b9f\u884c\u3055\u308c\u305f\u6226\u7565:<\/strong><br \/>\n\u30ed\u30d3\u30f3\u306f\u6700\u3082\u8cb4\u91cd\u306a\u8cc7\u7523\u3067\u3042\u308b\u9867\u5ba2\u306b\u76ee\u3092\u5411\u3051\u307e\u3057\u305f\u3002\u30c1\u30fc\u30e0\u306f\u3001\u9b45\u529b\u7684\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u5f37\u5316\u3057\u305f\u30aa\u30d5\u30a3\u30b9\u74b0\u5883\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u9b45\u529b\u7684\u306a\u753b\u50cf\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3084\u6709\u6599\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5229\u7528\u3055\u308c\u3001\u6f5c\u5728\u7684\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5c06\u6765\u306e\u30aa\u30d5\u30a3\u30b9\u7a7a\u9593\u3092\u601d\u3044\u63cf\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u7d50\u679c:<\/strong><br \/>\n\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001Web \u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c 50% \u5927\u5e45\u306b\u5897\u52a0\u3057\u3001\u30ea\u30fc\u30c9\u751f\u6210\u304c 20% \u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>CRM \u3068 ABM \u306e\u7d71\u5408<\/h2>\n<p>\u7406\u60f3\u7684\u306a\u30b7\u30ca\u30ea\u30aa\u3067\u306f\u3001CRM \u30b7\u30b9\u30c6\u30e0\u304c\u3059\u3079\u3066\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u304a\u3088\u3073\u9023\u7d61\u5148\u30ec\u30b3\u30fc\u30c9\u306e\u4e2d\u592e\u30ea\u30dd\u30b8\u30c8\u30ea\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 ABM \u30b7\u30b9\u30c6\u30e0\u306f\u3001\u4f01\u696d\u898f\u6a21\u3001\u696d\u754c\u3001\u5f93\u696d\u54e1\u6570\u306a\u3069\u306e\u8ffd\u52a0\u306e\u4f01\u696d\u7d71\u8a08\u306b\u57fa\u3065\u3044\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u5411\u3051\u306b\u3001\u3053\u306e\u8a73\u7d30\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u30c7\u30fc\u30bf\u3092\u4fdd\u6301\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5e0c\u671b\u3059\u308b ABM \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7c21\u5358\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3084\u958b\u5c01\u7387\u306a\u3069\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30b7\u30b9\u30c6\u30e0\u5185\u306b\u4fdd\u5b58\u3057\u3066\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b CRM \u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>\u4e3b\u8981\u306a\u8a18\u9332\u30b7\u30b9\u30c6\u30e0\u3092\u78ba\u7acb\u3057\u305f\u3089\u3001\u30b7\u30b9\u30c6\u30e0\u3092\u7d71\u5408\u3057\u3066\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0 \u30c7\u30fc\u30bf \u30d5\u30ed\u30fc\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 CRM \u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u306e\u55b6\u696d\u96fb\u8a71\u3084\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u9023\u7d61\u5148\u3068\u306e\u3084\u308a\u53d6\u308a\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u3069\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30ec\u30dd\u30fc\u30c8\u306e\u30cf\u30d6\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/VnUFHHN.png\" alt=\"\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u5f93\u6765\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5b9f\u884c\u3055\u308c\u308b ABM \u30b7\u30b9\u30c6\u30e0\u5185\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u597d\u307f\u307e\u3059\u304c\u3001ABM \u30b7\u30b9\u30c6\u30e0\u3068 CRM \u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3 \u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\u304c\u5236\u9650\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u305f\u3081\u3001\u30ec\u30dd\u30fc\u30c8\u3092 CRM \u5185\u306b\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001CRM \u306b\u5fc5\u8981\u306a\u30ec\u30dd\u30fc\u30c8 \u30c7\u30fc\u30bf\u304c\u3059\u3079\u3066\u542b\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/p>\n<ol>\n<li>ABM \u30b7\u30b9\u30c6\u30e0\u3067\u958b\u59cb\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001CRM \u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u540c\u671f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u307e\u305f\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3057\u3066 CRM \u306b\u540c\u671f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3059\u3079\u3066\u306e\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u55b6\u696d\u30b3\u30fc\u30eb\u304c CRM \u5185\u306b\u8a18\u9332\u3055\u308c\u3001\u305d\u308c\u305e\u308c\u306e ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li>CRM \u306e ABM \u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3 \u30b7\u30b9\u30c6\u30e0\u3068\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u7d71\u5408\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u304b\u3001\u30d0\u30c3\u30c1 \u30c7\u30fc\u30bf\u8ee2\u9001\u3092\u5b9f\u884c\u3057\u3066\u3001CRM \u306b\u3059\u3079\u3066\u306e\u30ec\u30dd\u30fc\u30c8 \u30c7\u30fc\u30bf\u3092\u5b8c\u5168\u306b\u77e5\u3089\u305b\u307e\u3059\u3002<\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u751f\u3058\u308b\u3042\u3089\u3086\u308b\u6a5f\u4f1a\u306b ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3 ID \u3092\u30bf\u30b0\u4ed8\u3051\u3057\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e ROI \u5206\u6790\u3092\u7c21\u7d20\u5316\u3057\u307e\u3059\u3002<\/li>\n<li>\u30ec\u30dd\u30fc\u30c8\u306b CRM \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u304c\u6210\u529f\u3057\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u5373\u5ea7\u306b\u901a\u77e5\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3068\u3044\u3046\u5171\u901a\u306e\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u4e21\u30c1\u30fc\u30e0\u306e\u8abf\u6574\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3042\u3089\u3086\u308b\u30bf\u30b9\u30af\u3092 ABM \u30c4\u30fc\u30eb\u3060\u3051\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u5e83\u3044\u8996\u91ce\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30c7\u30fc\u30bf\u306e\u7d71\u5408\u306b CRM \u3092\u5229\u7528\u3059\u308b\u3068\u3001\u3088\u308a\u52b9\u7387\u7684\u3067\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u304c ABM \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066 ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4e3b\u5c0e\u3059\u308b\u5834\u5408\u3001\u55b6\u696d\u3001IT\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u304c\u8a18\u9332\u3068\u30ec\u30dd\u30fc\u30c8\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u9023\u643a\u3057\u3066\u3001\u7d71\u5408\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u3092\u78ba\u5b9f\u306b\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>CRM \u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5f37\u5316<\/h3>\n<p>CRM \u306f\u3001\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3084\u597d\u307f\u306e\u5305\u62ec\u7684\u306a\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3053\u306e\u8cb4\u91cd\u306a\u60c5\u5831\u3092\u4f7f\u7528\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3084\u554f\u984c\u70b9\u306b\u6df1\u304f\u5171\u9cf4\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u958b\u767a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30ec\u30d9\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u63a8\u9032\u3055\u308c\u3001\u4e3b\u8981\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u306e\u95a2\u4fc2\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n<h2>\u8abf\u6574\u3055\u308c\u305f ABM \u81ea\u52d5\u5316\u3067\u6210\u9577\u3092\u89e3\u304d\u653e\u3064:<\/h2>\n<p>\u8ab2\u984c: \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u3092\u81ea\u52d5\u5316\u3059\u308b\u306b\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u540c\u3058\u8a8d\u8b58\u3092\u6301\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u53d6\u308a\u7d44\u307f\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u3068\u3001\u7d50\u679c\u304c\u59a8\u3052\u3089\u308c\u3001\u9867\u5ba2\u304c\u30a4\u30e9\u30a4\u30e9\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u89e3\u6c7a\u7b56: \u5171\u901a\u306e\u76ee\u6a19\u3001\u660e\u78ba\u306a KPI\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u307e\u3059\u3002\u4e21\u90e8\u9580\u306e\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u9867\u5ba2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u3064\u3044\u3066\u5b9a\u671f\u7684\u306b\u8a71\u3057\u5408\u3044\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u3001\u81ea\u52d5\u5316\u306e\u8ab2\u984c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u524d\u306b\u5bfe\u51e6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u8a3c\u6e08\u307f\u306e\u6210\u529f: \u3042\u308b B2B \u4f01\u696d\u306f\u3001ABM \u81ea\u52d5\u5316\u3092\u6d3b\u7528\u3057\u3066\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u5411\u3051\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u5927\u5e45\u306a\u53ce\u76ca\u5897\u52a0\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002\u30c1\u30fc\u30e0\u3092\u7d71\u5408\u3057\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u8ca9\u58f2\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e21\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/6eDi4e6.png\" alt=\"\" \/><\/p>\n<h3>ABM\u7528\u306e\u81ea\u52d5\u5316\u30c4\u30fc\u30eb<\/h3>\n<p>\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6b63\u78ba\u304b\u3064\u52b9\u7387\u7684\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306a\u3069\u306e\u53cd\u5fa9\u7684\u306a\u30bf\u30b9\u30af\u3068\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f5c\u6210\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5206\u6790\u306b\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u308c\u306b\u3088\u3063\u3066 ABM \u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u5168\u4f53\u7684\u306a\u6709\u52b9\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/6cks5aa.png\" alt=\"\" \/><br \/>\nABM \u5411\u3051\u306e\u30c8\u30c3\u30d7 10 \u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3068\u305d\u306e\u30bf\u30a4\u30c8\u30eb\u3068 URL \u3092\u30de\u30fc\u30af\u30c0\u30a6\u30f3\u5f62\u5f0f\u3067\u793a\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>Adobe Marketo \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong> &#8211; <a href=\"https:\/\/business.adobe.com\/tw\/products\/marketo\/adobe-marketo.html\">Adobe Marketo \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/li>\n<li><strong>\u30ed\u30fc\u30eb\u30ef\u30fc\u30af\u30b9<\/strong> &#8211; <a href=\"https:\/\/www.rollworks.com\/\">\u30ed\u30fc\u30eb\u30ef\u30fc\u30af\u30b9<\/a><\/li>\n<li><strong>6sense \u30ec\u30d9\u30cb\u30e5\u30fc AI<\/strong> &#8211; <a href=\"https:\/\/6sense.com\/\">6sense \u30ec\u30d9\u30cb\u30e5\u30fc AI<\/a><\/li>\n<li><strong>\u30c7\u30de\u30f3\u30c9\u30d9\u30fc\u30b9 1<\/strong> &#8211; <a href=\"https:\/\/www.demandbase.com\/products\/\">\u30c7\u30de\u30f3\u30c9\u30d9\u30fc\u30b9 1<\/a><\/li>\n<li><strong>\u30c0\u30f3&amp;\u30d6\u30e9\u30c3\u30c9\u30b9\u30c8\u30ea\u30fc\u30c8 Rev.Up ABX<\/strong> &#8211; <a href=\"https:\/\/www.dnb.com\/products\/marketing-sales\/dnb-rev-up-cloud\/rev-up-abx.html\">\u30c0\u30f3&amp;\u30d6\u30e9\u30c3\u30c9\u30b9\u30c8\u30ea\u30fc\u30c8 Rev.Up ABX<\/a><\/li>\n<li><strong>\u30b8\u30e3\u30d6\u30e2<\/strong> &#8211; <a href=\"https:\/\/jabmo.com\/\">\u30b8\u30e3\u30d6\u30e2<\/a><\/li>\n<li><strong>\u30de\u30c7\u30a3\u30bd\u30f3\u30fb\u30ed\u30b8\u30c3\u30af<\/strong> &#8211; <a href=\"https:\/\/www.madisonlogic.com\/\">\u30de\u30c7\u30a3\u30bd\u30f3\u30fb\u30ed\u30b8\u30c3\u30af<\/a><\/li>\n<li><strong>\u30bf\u30fc\u30df\u30ca\u30ebABM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong> &#8211; <a href=\"https:\/\/terminus.com\/\">\u30bf\u30fc\u30df\u30ca\u30ebABM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a><\/li>\n<li><strong>Triblio (\u73fe\u5728\u306f Foundry ABM \u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059)<\/strong> &#8211; <a href=\"https:\/\/www.triblio.com\/\">\u30c8\u30ea\u30d6\u30ea\u30aa<\/a><\/li>\n<li><strong>Zoominfo \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 OS<\/strong> &#8211; <a href=\"https:\/\/www.zoominfo.com\/solutions\/marketing\">Zoominfo \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 OS<\/a><\/li>\n<li><strong>\u30cf\u30d6\u30dd\u30b9<\/strong> &#8211; <a href=\"https:\/\/hubspot.com\">HubSpot<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/account-based-marketing\/\">Salesforce<\/a><\/li>\n<\/ol>\n<h3>ABM \u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5229\u70b9<\/h3>\n<p>ABM \u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u975e\u5e38\u306b\u5927\u304d\u3044\u3067\u3059\u3002\u81ea\u52d5\u5316\u306b\u3088\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7279\u5b9a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u914d\u4fe1\u304c\u52b9\u7387\u5316\u3055\u308c\u3001\u91cd\u8981\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u8996\u8074\u8005\u306b\u78ba\u5b9f\u306b\u5c4a\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u52b9\u7387\u3068\u7cbe\u5ea6\u306b\u3088\u308a\u3001ABM \u6226\u7565\u5185\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<h3>ABM \u3092\u6210\u529f\u3055\u305b\u308b\u81ea\u52d5\u5316\u306e\u4f8b<\/h3>\n<p>ABM \u3078\u306e\u81ea\u52d5\u5316\u306e\u7d71\u5408\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u4f8b\u3092\u901a\u3058\u3066\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u81ea\u52d5\u5316\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3092\u7d4c\u9a13\u3057\u3066\u3044\u307e\u3059\u3002 ABM \u306e\u81ea\u52d5\u5316\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001ABM \u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/T3MlTp9.png\" alt=\"\" \/><\/p>\n<h3>ABM\u3001B2B CRM\u3001\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h3>\n<ol>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f8b<\/strong>: \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u5e02\u5834\u30a2\u30ab\u30a6\u30f3\u30c8\u307e\u305f\u306f\u30d3\u30b8\u30cd\u30b9 \u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002 ABM \u6226\u7565\u306f\u3001\u9867\u5ba2\u306e\u7372\u5f97\u3001\u95a2\u4fc2\u69cb\u7bc9\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8cfc\u5165\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002 ABM \u306e\u4f8b\u306b\u306f\u3001Restaurant Furniture Plus\u3001Snowflake\u3001Terminus \u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/strong>: \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f\u3001\u5e02\u5834\u307e\u305f\u306f\u30d3\u30b8\u30cd\u30b9\u5185\u306e\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002 ABM \u6226\u7565\u306f\u3001\u9867\u5ba2\u306e\u7372\u5f97\u3001\u95a2\u4fc2\u69cb\u7bc9\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8cfc\u5165\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002 ABM \u6226\u7565\u306b\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u7279\u5b9a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3001\u95a2\u4fc2\u8005\u3068\u306e\u95a2\u308f\u308a\u3001ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u306e\u6e2c\u5b9a\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 PDF<\/strong>: Marketo \u306e\u300e\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6c7a\u5b9a\u7248\u30ac\u30a4\u30c9\u300f\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u3092\u3059\u3079\u3066\u7db2\u7f85\u3057\u305f\u5305\u62ec\u7684\u306a\u30ac\u30a4\u30c9\u3067\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u6210\u529f\u3059\u308b ABM \u6226\u7565\u306e\u4f5c\u6210\u3001\u7d44\u7e54\u5168\u4f53\u306e\u8cdb\u540c\u306e\u7372\u5f97\u3001\u9069\u5207\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u9078\u629e\u3001\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u306e\u95a2\u4e0e\u3001ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6e2c\u5b9a\u3001\u5206\u6790\u3001\u6700\u9069\u5316\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e2d\u6587<\/strong>: \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30b7\u30c6\u30a3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306f\u3001\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u756a\u53f7\u300d\u3068\u3044\u3046\u5358\u4f4d\u3067\u8a08\u753b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u63d0\u4f9b\u3057\u3001\u9ad8\u4fa1\u683c\u306e\u9867\u5ba2\u306b\u96c6\u4e2d\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3001\u3042\u308b\u7a2e\u306e\u8a08\u753b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u3059\u3002\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u5831\u544a\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u52d5\u4f5c\u65b9\u6cd5\u3092\u5909\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8<\/strong>: HubSpot \u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u5185\u306e\u95a2\u4fc2\u8005\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u8abf\u6574\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064 ABM \u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 LinkedIn \u5e83\u544a\u306e\u7d71\u5408\u306b\u8ffd\u52a0\u3055\u308c\u305f\u65b0\u3057\u3044\u30a2\u30ab\u30a6\u30f3\u30c8 \u30ec\u30d9\u30eb\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u3084\u5c64\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u9023\u7d61\u5148\u307e\u305f\u306f\u9023\u7d61\u5148\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u306b\u3088\u3063\u3066\u4f01\u696d\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb<\/strong>: \u4eba\u6c17\u306e\u3042\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c4\u30fc\u30eb\u306b\u306f\u3001Terminus\u3001Engagio\u3001Demandbase\u3001RollWorks \u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u7279\u5b9a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3001\u95a2\u4fc2\u8005\u3068\u306e\u95a2\u308f\u308a\u3001ABM \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5f71\u97ff\u306e\u6e2c\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30fc\u30b9<\/strong>: \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6559\u3048\u308b\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30fc\u30b9\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u4eba\u6c17\u306e\u30b3\u30fc\u30b9\u306b\u306f\u3001LinkedIn Learning \u306e Account-Based Marketing Foundations\u3001Udemy \u306e Account-Based Marketing\u3001HubSpot Academy \u306e Account-Based Marketing \u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n<h3>ABM \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u308b<\/h3>\n<ul>\n<li><a href=\"https:\/\/seo.tenten.co\/ja\/marketing\/crm-abm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067b2b\u306e\u58f2\u4e0a\u3092\u5927\u5e45\u306b\u5411\u4e0a\/\">B2B \u30bb\u30fc\u30eb\u30b9\u306e\u30b9\u30fc\u30d1\u30fc\u30c1\u30e3\u30fc\u30b8: \u30d7\u30ed\u306e\u3088\u3046\u306b ABM \u3092\u81ea\u52d5\u5316 \u2013 Tenten \u306b\u3088\u308b AI SEO \u2013 AI \u3092\u642d\u8f09\u3057\u305f SEO + \u30c6\u30af\u30cb\u30ab\u30eb SEO<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"\u63a8\u6e2c\u306f\u5fd8\u308c\u3066\u3001\u5b9f\u969b\u306e\u7d50\u679c\u3092\u624b\u306b\u5165\u308c\u307e\u3057\u3087\u3046!\u6226\u7565\u7684\u306a CRM \u3068\u81ea\u52d5\u5316\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u4f7f\u7528\u3057\u3066\u3001ABM ROI \u3092 347% \u3082\u6025\u4e0a\u6607\u3055\u305b\u305f\u65b9\u6cd5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u5b9f\u7528\u7684\u306a\u30d6\u30eb\u30fc\u30d7\u30ea\u30f3\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001\u79c1\u305f\u3061\u306e\u6210\u529f\u3092\u518d\u73fe\u3057\u3066\u304f\u3060\u3055\u3044\u3002","protected":false},"author":1,"featured_media":2429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[258],"tags":[271,274],"ppma_author":[290],"class_list":{"0":"post-2826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-abm","9":"tag-b2b-marketing","10":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlock ABM Success: How CRM &amp; Automation Boost Your Results - AI SEO Agency<\/title>\n<meta name=\"description\" content=\"Forget guesswork, get real results! See how we used a strategic CRM and automation combo to skyrocket our ABM ROI by 347%. Download our actionable blueprint and replicate our success!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seo.tenten.co\/ja\/marketing\/\u901a\u8fc7-crm-\u81ea\u52a8\u5316\u89e3\u9501-abm\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlock ABM Success: How CRM &amp; Automation Boost Your Results\" \/>\n<meta property=\"og:description\" content=\"Forget guesswork, get real results! See how we used a strategic CRM and automation combo to skyrocket our ABM ROI by 347%. 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