{"id":5141,"date":"2024-09-21T03:00:06","date_gmt":"2024-09-20T19:00:06","guid":{"rendered":"https:\/\/seo.tenten.co\/en\/?p=5141"},"modified":"2024-09-21T03:46:07","modified_gmt":"2024-09-20T19:46:07","slug":"the-complete-handbook-to-b2b-keyword-exploration-seven-efficient-approaches","status":"publish","type":"post","link":"https:\/\/seo.tenten.co\/en\/seo\/the-complete-handbook-to-b2b-keyword-exploration-seven-efficient-approaches\/","title":{"rendered":"The Complete Handbook to B2B Keyword Exploration: Seven Efficient Approaches"},"content":{"rendered":"\n<p>Business-to-business (B2B) marketers utilize keyword exploration to discover valuable search expressions they can leverage to connect with their target audiences, boost website traffic, and stimulate sales. Similar to B2C marketers.<\/p>\n<p>However, in the B2B domain, a more profound comprehension of the consumer&#8217;s purchasing journey is necessary. And a grasp of the industry vernacular that B2B purchasers use when sourcing materials to influence their buying decisions.<\/p>\n<p>Let&#8217;s delve into the reasons why a strategic method for B2B keyword exploration is essential.<\/p>\n<h2><a id=\"why-is-keyword-exploration-crucial-in-b2b-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Why Is Keyword Exploration Crucial in B2B Marketing?<\/h2>\n<p>Keyword exploration is a pivotal initial stage in fabricating content that features prominently in search outcomes. And these placements are beneficial for engaging B2B clients.<\/p>\n<p>As per Statista&#8217;s research, <a href=\"https:\/\/www.statista.com\/statistics\/1454718\/channels-for-b2b-product-discovery-united-states\/\">66% of B2B buyers<\/a> in the U.S. uncovered novel products from search engine findings in 2023.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2nIIaab.png\" alt=\"A visualization depicting the leading b2b marketing channels\" \/><\/p>\n<p><strong>Data Source<\/strong>: Statista<\/p>\n<p>Moreover, keyword exploration often presents myriad concepts, ensuring you aren&#8217;t perplexed about which themes to address.<\/p>\n<p>Furthermore, engaging in keyword exploration unveils insights about your target audience, which can enhance all your marketing initiatives.<\/p>\n<h2><a id=\"how-is-keyword-exploration-distinct-in-b2b-marketing\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>How Is Keyword Exploration Distinct in B2B Marketing?<\/h2>\n<p>Several distinct hurdles should be considered while conducting keyword exploration for a B2B enterprise.<\/p>\n<p>These include:<\/p>\n<ul>\n<li><strong>Terminology disparities<\/strong>: B2B enterprises frequently utilize specialized language when discussing their products or services. Consumers might not always be acquainted with those industry terms and could bypass using them in their searches.<\/li>\n<li><strong>Diminished<\/strong> <a href=\"https:\/\/www.semrush.com\/blog\/keyword-search-volume\/\"><strong>search volume<\/strong><\/a>: Because of their focused nature, B2B keywords usually have lower search volumes compared to B2C keywords. Therefore, ranking for such keywords may not necessarily generate substantial traffic surges.<\/li>\n<li><strong>Reduced conversion rates<\/strong>: B2B purchasers are less inclined to promptly convert. Several companies invest months (or even longer) deliberating and investigating B2B solutions.<\/li>\n<li><strong>Elevated cost per click<\/strong>: B2B keywords that convert (or represent qualified audiences) in paid searches frequently demonstrate a high cost per click. This is due to other advertisers being willing to pay a premium to rank at the top of results and engage those audiences.<\/li>\n<\/ul>\n<p>Despite these distinctions, marketers can still harness B2B keyword exploration to realize <a href=\"https:\/\/www.semrush.com\/blog\/seo-results\/\">SEO outcomes<\/a>.<\/p>\n<h2><a id=\"7-pointers-for-conducting-b2b-keyword-exploration\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Seven Pointers for Conducting B2B Keyword Exploration<\/h2>\n<p>Enacting the ensuing tips will aid you in unearthing valuable keywords that you can aim for to captivate qualified traffic.<\/p>\n<p><em><strong>Tip<\/strong><\/em><\/p>\n<p><em>Enroll for a<\/em> <a href=\"https:\/\/www.semrush.com\/signup\/\"><em>complimentary Semrush account<\/em><\/a> <em>and deploy our keyword exploration tools to follow the ensuing tactics.<\/em><\/p>\n<h3><a id=\"1-explore-concepts-in-industry-communities-and-resources\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>1. Explore Concepts in Industry Communities and Resources<\/h3>\n<p>Forums serve as an excellent avenue to acquaint yourself with prevalent pain points within your niche. As individuals frequent forums to pose queries or solicit guidance from other industry specialists.<\/p>\n<p>As a result, we at Semrush might want to peruse the Reddit community r\/DigitalMarketing (which boasts over 175,000 members) to unearth keyword ideas. Various posts articulate the challenges our target audience grapples with.<\/p>\n<p>For instance, a user below is soliciting advice on executing keyword exploration for a local service enterprise.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/zl1cztm.jpeg\" alt=\"Reddit post within the Digital Marketing subreddit requesting guidance on keyword exploration for a local service enterprise.\" \/><\/p>\n<p>By examining this same subject in <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\">Keyword Overview<\/a>, it&#8217;s apparent many others are seeking remedies for this issue, indicating it can help in reaching our target audience.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/MBi5QHR.jpeg\" alt=\"Keyword Overview report for the phrase 'local keyword exploration' with highlighted search volume.\" \/><\/p>\n<p>Commence by joining pertinent groups on platforms like Reddit and Quora. Additionally, involve yourself in any industry-specific forums frequented by your target audience.<\/p>\n<p>Industry resources apart from forums can also furnish you with B2B keyword ideas. They can acquaint you with subjects, terminology, and concepts of significance in your B2B field.<\/p>\n<p>These resources might encompass:<\/p>\n<ul>\n<li>Event schedules<\/li>\n<li>Product specifications<\/li>\n<li>Rival whitepapers<\/li>\n<li>Industry analyses<\/li>\n<\/ul>\n<p>Suppose you aim to generate leads for a customer experience (CX) analytics platform. This CX report from Adobe showcases multiple subtopics associated with CX that can inspire keyword ideas.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/n1eRc9P.jpeg\" alt=\"CX report from Adobe highlighting potential keyword ideas for a CX analytics platform business.\" \/><\/p>\n<p>In this scenario, &#8220;predictive analytics,&#8221; &#8220;cx personalization,&#8221; and &#8220;audience segmentation&#8221; are pertinent terms warranting exploration.<\/p>\n<p>While perusing industry resources, compile a list of frequently recurring terms and topics.<\/p>\n<p>Subsequently, add those terms to a list for later exploration utilizing Semrush tools.<\/p>\n<h3><a id=\"2-assemble-a-keyword-log\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>2. Assemble a Keyword Log<\/h3>\n<p>The compilation of keyword ideas you&#8217;ve accumulated thus far represents a roster of <a href=\"https:\/\/www.semrush.com\/blog\/seed-keywords\/\">foundation keywords<\/a>\u2014concise terms closely associated with your B2B enterprise.\u00a0<\/p>\n<p>Foundation keywords function as the groundwork of your keyword strategy. They should echo your website&#8217;s primary thematic zones and can facilitate sourcing the keywords you intend to target.<\/p>\n<p>To commence constructing a list of more precise terms to concentrate on, utilize the <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\">Keyword Magic Tool<\/a>.<\/p>\n<p.Input one of your foundation keywords, your website URL, and your target locale. Then, press \"Search.\"<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/LWpbkNg.jpeg\" alt=\"Keyword Magic Tool commencing with 'recruiting software' as the term, 'jazzhr.com' as the domain, and 'Search' initiated.\" \/><\/p>\n<p>Upon the keyword table populating, scrutinize the terms to spot those that appear especially relevant to your enterprise.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/jPlu4bQ.jpeg\" alt=\"Keyword Overview report for 'recruiting software' highlighting the keywords column.\" \/><\/p>\n<p>It is advisable to preserve terms that seem appropriate in a list for reference and future refinement.<\/p>\n<p.Choose the checkboxes alongside these keywords. Then, select \"+ Add to keyword list\" and opt for \"Create new empty list\" to kickstart a new list centered around the foundation term you initiated with.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oDsnE1B.jpeg\" alt=\"Keywords chosen, '+ Add to keyword list' clicked, and 'Create new empty list' emphasized in the dropdown.\" \/><\/p>\n<p>Repeat this procedure and craft additionalcatalogs as required.\u00a0<\/p>\n<h3><a id=\"3-find-keywords-competitors-rank-for\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>3. Discover Keywords Competitors Rank for<\/h3>\n<p>You can also extract keyword suggestions by examining your <a href=\"https:\/\/www.semrush.com\/blog\/competitor-keywords\/\">rival&#8217;s keyword usage<\/a>. When a competitor ranks for a specific term, it could present a valuable opportunity for your enterprise.\u00a0<\/p>\n<p>You might possess a firm understanding of your challengers. If not, input your domain in <a href=\"https:\/\/www.semrush.com\/analytics\/organic\/\">Organic Research<\/a>, navigate to the &#8220;<strong>Rivals<\/strong>&#8221; section, and peruse through the list provided.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/5CiJupk.jpeg\" alt=\"Organic Competitors report on Organic Research with a lineup of competitors in the domain column highlighted.\" \/><\/p>\n<p>You will now have visibility into a compilation of your chief competitors in the organic search arena.<\/p>\n<p>Upon compiling a list of competitors, leverage <a href=\"https:\/\/www.semrush.com\/analytics\/keywordgap\/\">Keyword Gap<\/a> to explore their keyword pool.<\/p>\n<pInsert your website's homepage URL in the initial text box and input your competitors' domains below.\u00a0<\/p>\n<pChoose your preferred location and hit \"<strong>Assess<\/strong>.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/IsZOHMe.jpeg\" alt=\"Keyword Gap utility initiated with 'jazzhr.com' and four rival domains inputted with a click on 'Assess'.\" \/><\/p>\n<pNavigate to the section titled \"All keyword specifics for:\" and opt for the \"<strong>Lacking<\/strong>&#8221; category.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XEGlLIW.jpeg\" alt=\"Keyword Gap report showcasing the 'Lacking section' displaying terms a domain doesn't secure a position for, but its competitors do.\" \/><\/p>\n<pThis reveals the terms your competitors rank for, but your site does not.<\/p>\n<pYou might wish to include these keywords in the compilations you have already initiated using the checkboxes, as long as they are relevant.<\/p>\n<h3><a id=\"4-organize-keywords-into-topic-clusters\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>4. Categorize Keywords Into Topic Clusters<\/h3>\n<p<a href=\"https:\/\/www.semrush.com\/blog\/topic-clusters\/\">Thematic clusters<\/a> are assemblies of pages with interconnected themes. They can help fortify your credibility and enhance your SEO effectiveness.<\/p>\n<pA thematic cluster typically comprises a core <a href=\"https:\/\/www.semrush.com\/blog\/pillar-page\/\">pillar page<\/a> aimed at a broad subject (e.g., a primary keyword or a similar variant) and supplementary subpages targeting more specific keywords (e.g., <a href=\"https:\/\/www.semrush.com\/blog\/how-to-choose-long-tail-keywords\/\">lengthier keywords<\/a>).<\/p>\n<pEach of these pages concentrates on a <a href=\"https:\/\/www.semrush.com\/blog\/keyword-clustering\/\">keyword cluster<\/a>\u2014a cluster of closely associated terms connoting the same notion (e.g., \u201ccrm software,\u201d \u201ccrm tool,\u201d and \u201ccrm platform\u201d).\u00a0<\/p>\n<pHere's an illustration of a thematic cluster model:\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/GKwNGu5.png\" alt=\"Thematic cluster model for SEO displaying a pillar page targeting a comprehensive subject and supporting subpages concentrating on more specific keywords.\" \/><\/p>\n<pThematic clustering proves to be especially potent for B2B websites as it affords you the opportunity to flaunt your sector proficiency to an exceptionally informed audience.<\/p>\n<pUtilize <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmanager\/\">Keyword Strategy Builder<\/a> for thematic clustering.<\/p>\n<pScroll down and select one of the collections you established beforehand.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/uokWKUO.jpeg\" alt=\"Keyword lists on Keyword Strategy Builder with the 'recruiting software' list designated.\" \/><\/p>\n<pWithin the displayed table, pick \"<strong>Cluster this list<\/strong>&#8221; at the pinnacle.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/LSwrwmi.jpeg\" alt=\"Table on Keyword Strategy Builder displaying 'Cluster this list' clicked at the summit of the page.\" \/><\/p>\n<pUpon completion of the process, you'll be redirected to the \u201cTopics and pages\u201d section, where you'll encounter recommendations for the subpages of your thematic cluster (with the pillar page theme being the seed keyword for the thematic cluster).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/L9w7KmC.jpeg\" alt=\"Topics and pages report on Keyword Strategy Builder illustrating a slew of pages in conjunction with their keywords, intent, complexity, and volume.\" \/><\/p>\n<pTapping on the arrow symbol in any page's row will unveil a complete roster of all terms within that page's keyword cluster.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/ftgDKZB.jpeg\" alt=\"The arrow symbol next to a page clicked, unveiling an extended listing of all terms within that page's keyword cluster on Keyword Strategy Builder.\" \/><\/p>\n<pRepeat this procedure with your other collections to flesh out additional clusters.<\/p>\n<p><em><strong>Note<\/strong><\/em><\/p>\n<p><emIf your initial keyword exploration didn't yield a substantial number of search terms, you can employ Keyword Strategy Builder by merely injecting a few seed terms. The tool will then orchestrate several thematic clusters for you.<\/em><\/p>\n<pAdopting a more topical strategy like this can elevate your cumulative keyword rankings. Securing a foothold on highly specific terms can bolster your standing for broader terms in subsequent stages.\u00a0<\/p>\n<h3><a id=\"5-prioritize-your-keywords-based-on-suitability\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>5. Prioritize Your Keywords According to Relevance<\/h3>\n<pNow that you've amassed an extensive array of keywords, it's pertinent to prioritize those that offer optimal prospects for your B2B enterprise. Develop content centered around these keywords foremost.<\/p>\n<pTo <a href=\"https:\/\/www.semrush.com\/blog\/keyword-analysis\/\">scrutinize a keyword<\/a>, designate the principal keyword from one of the clusters formed in the preceding tip and insert it into <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\">Keyword Overview<\/a>. Subsequently, input your domain in the &#8220;AI-powered box.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/q0RlbWm.jpeg\" alt=\"Keyword Overview report for the keyword 'hr recruitment software' featuring the highlighted AI-powered box with a domain input.\" \/><\/p>\n<pUtilize the following parameters for a thorough keyword analysis:<\/p>\n<ul>\n<li><strong>Volume<\/strong>: The average volume of searches the keyword garners monthly (over the last 12 months). Aim for a reasonable monthly search volume.<\/li>\n<li><a href=\"https:\/\/www.semrush.com\/kb\/1434-how-is-personal-keyword-difficulty-calculated\"><strong>Personal Keyword Difficulty<\/strong><\/a>: The ease of ranking within the top 10 results for the keyword on your specific website. Concentrate on lower scores (below 50%) to enhance your chances of securing a favorable ranking.<\/li>\n<li><strong>Topical Authority<\/strong>: The relevancy of your website concerning the keyword. Ideally, this field should indicate \u201cHigh\u201d or \u201cRelevant.\u201d\u00a0<\/li>\n<li><strong>Cost per click (CPC)<\/strong>: The expenditure incurred by advertisers for each click to secure a top position in search outcomes. While this metric pertains to advertising, a high CPC can signify the value of a term likely to translate into conversions.<\/li>\n<\/ul>\n<pFactor in the abovementioned metrics to ascertain which terms warrant precedence. This will accelerate your SEO outcomes.\u00a0<\/p>\n<pAs you produce more content and bolster your standing, formerly unattainable keywords may evolve into viable opportunities.<\/p>\n<pConsequently, revisit your clusters periodically to unearth new keywords for pursuit.\u00a0<\/p>\n<h3><a id=\"6-connect-keywords-to-the-buyer%E2%80%99s-journey\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>6. Associate Keywords with the Purchaser\u2019s Process<\/h3>\n<pDuring their journey, B2B purchasers are inclined to conduct numerous searches before finalizing a purchase. Hence, it's advisable to target keywords tailored to each phase of the <a href=\"https:\/\/www.semrush.com\/blog\/buyers-journey\/\">consumer&#8217;s expedition.<\/a><\/p>\n<pThe consumer's journey is typically delineated across three principal stages:<\/p>\n<ol>\n<li><strong>Awareness<\/strong>: The consumer acknowledges their issue and identifies your business as a probable solution provider.<\/li>\n<li><strong>Contemplation<\/strong>:The purchaser is contemplating which solutions or methods can resolve their issue<\/li>\n<li><strong>Determination<\/strong>: The purchaser finalizes a purchase decision<\/li>\n<\/ol>\n<p>You can link your keywords to the buyer journey using <a href=\"https:\/\/www.semrush.com\/blog\/search-intent\/\">search intent<\/a>\u2014what the user aims to achieve when searching. And there are four categories:<\/p>\n<ul>\n<li><strong>Informative<\/strong>: Users seek information or responses to their inquiries<\/li>\n<li><strong>Directional<\/strong>: Users seek a specific website or webpage<\/li>\n<li><strong>Commercial<\/strong>: Users explore different options<\/li>\n<li><strong>Transactional<\/strong>: Users intend to make a purchase<\/li>\n<\/ul>\n<p>You can observe keyword search intent in <a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\">Keyword Overview<\/a>.<\/p>\n<p>Identify the segment noted as \u201cIntent\u201d in the report. The search intent will be detailed there.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/FCnXrh7.jpeg\" alt=\"Keyword Overview report for the term &quot;hr recruitment software&quot; with the search intent box highlighted.\" \/><\/p>\n<p>Informative keywords typically signify users in the awareness phase. Because they are seeking information or responses to their queries.<\/p>\n<p>Whereas, commercial keywords often indicate users in the contemplation stage. These individuals have already defined their issue and are exploring various B2B solutions.<\/p>\n<p>For instance, a potential customer for a JazzHR software might search the informative term \u201csmall business recruiting\u201d during the awareness phase. When they are seeking general advice on how to attract talent.<\/p>\n<p>However, they could search the commercial keyword \u201crecruiting software for small business\u201d during the contemplation stage. Because they understand they need a software solution but require to compare options.<\/p>\n<p>Moreover, if a user searches for \u201cjazzhr pricing,\u201d that\u2019s a transactional term indicating they are in the decision stage. And are approaching a purchase decision.<\/p>\n<p>Hence, it is essential to incorporate various intent types in your keyword list. This allows you to tailor your content accordingly and target users at each phase of the buyer&#8217;s journey.<\/p>\n<p>Subsequently, consider the type of content needed for each piece.<\/p>\n<p>For example, if users seek more information about a topic, an in-depth <a href=\"https:\/\/www.semrush.com\/blog\/how-to-write-a-blog-post\/\">blog post<\/a> would be more suitable than a promotional product page. Whereas, a pricing page is ideal for transactional keywords.<\/p>\n<h3><a id=\"7-conduct-audience-research-to-create-better-content\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>7. Conduct Audience Research to Create Superior Content<\/h3>\n<p>Once you have selected your keywords, <a href=\"https:\/\/www.semrush.com\/blog\/audience-research\/\">audience analysis<\/a> can aid in executing content creation that resonates with your target audience. This can facilitate driving them towards conversion.<\/p>\n<p>To gather more insights about your B2B clients, utilize <a href=\"https:\/\/www.semrush.com\/analytics\/one2target\/\">One2Target<\/a>.<\/p>\n<p>Commence by entering some rival websites into the text box. The more sites you input, the more insights you can gather.<\/p>\n<p>Then, tap on \u201c<strong>Analyze<\/strong>.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/B12HaVH.jpeg\" alt=\"One2Target tool start with five competing domains entered and the &quot;Analyze&quot; button clicked.\" \/><\/p>\n<p>Receive a comprehensive report with details about your target audience, such as demographics, location, socioeconomics, and online behaviors.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XKgr99T.jpeg\" alt=\"One2Target report showing the tabs on top to access demographic, socioeconomic, behavior, and audience overlap data highlighted.\" \/><\/p>\n<p>Leverage this information throughout your <a href=\"https:\/\/www.semrush.com\/blog\/content-creation\/\">content creation<\/a> to cater to your audience\u2019s preferences.<\/p>\n<h2><a id=\"launch-your-b2b-keyword-strategy\" class=\"anchor\" aria-hidden=\"true\"><span class=\"octicon octicon-link\"><\/span><\/a>Initiate Your B2B Keyword Approach<\/h2>\n<p>B2B keyword exploration might seem intricate, but the aforementioned suggestions can simplify the process. Furthermore, they can aid in identifying practical and potentially lucrative ranking opportunities.<\/p>\n<p>You can avail all the keyword exploration tools discussed in this article with a Semrush account. So, register and commence exploring B2B keywords within your sector.<\/p>\n","protected":false},"excerpt":{"rendered":"Business-to-business (B2B) marketers utilize keyword exploration to discover valuable search expressions they can leverage to connect with their&hellip;","protected":false},"author":1,"featured_media":2423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[241,233],"tags":[],"ppma_author":[290],"class_list":{"0":"post-5141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advanced-seo","8":"category-seo","9":"cs-entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Handbook to B2B Keyword Exploration: Seven Efficient Approaches - 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